campaign-audit

Name: campaign-audit
Author: indranilbanerjee

507stars91forks

How to install campaign-audit?

indranilbanerjee/digital-marketing-pro/campaign-audit

$npx -y skills add indranilbanerjee/digital-marketing-pro --skill campaign-audit

Installs into the current project.

Summary

Audit a brand's existing live campaigns across every active channel — paid, organic, email, social, content, SEO. Produce a current-state inventory, quick-wins backlog, and red-flags list. Use during agency onboarding or before any /campaign-plan refresh.

Files · 1

View on GitHub

SKILL.md

1	# /digital-marketing-pro:campaign-audit — Cross-Channel Current-State Audit
2
3	This skill produces a single document describing everything currently running for a brand across every channel — what's live, what's spending, what's performing, what's leaking budget, what's quietly broken. It's the prerequisite for any informed `/digital-marketing-pro:campaign-plan`, `/digital-marketing-pro:performance-report`, or `/digital-marketing-pro:competitor-analysis` refresh.
4
5	## Context efficiency
6
7	Heavy skill. Grep before Read any referenced file, then `Read` only matched ranges with `offset` + `limit`. List the brand's data dir (`~/.claude-marketing/brands/{slug}/`, or `$CLAUDE_PLUGIN_DATA/digital-marketing-pro/brands/{slug}/` when that env var is set) before opening files. On re-invocation mid-session, skip files already in context.
8
9	Use this skill:
10
11	- During agency onboarding (step 8 of the agency-operations workflow) — within the first week of taking over a new client, before you propose anything new.
12	- Before a quarterly campaign refresh — establish the baseline you're going to argue against.
13	- After a brand acquisition or restructure — when ownership of marketing changes hands and the new team needs a single source of truth for "what are we actually running?"
14	- After a long pause in account work (vacation, paternity leave, contract gap) — to re-establish situational awareness without making changes.
15
16	## Why this skill exists
17
18	When agencies inherit a brand, the previous owner's "campaign plan" is usually a 40-tab Google Sheet, six dashboards on three platforms, and a list of API integrations nobody remembers wiring up. Without an explicit audit, the new team either (a) silently lets things keep running while they ramp up — and inherits the mistakes, or (b) tears it down and rebuilds — and loses the institutional knowledge of what was actually working.
19
20	This skill produces the third option: a single audit document that captures the live state cleanly, scores each item, and feeds directly into the next planning conversation. It is read-only — it never pauses, modifies, or kills a campaign.
21
22	## What gets audited
23
24	\| Channel \| What's inventoried \| What's scored \|
25	\|---\|---\|---\|
26	\| Paid search \| Active Google Ads / Microsoft Ads campaigns, ad groups, keywords, daily budgets, last-modified dates \| Spend efficiency, quality scores, conversion-tracking health, negative-keyword coverage, dead ad groups still spending \|
27	\| Paid social \| Active Meta / LinkedIn / TikTok / Pinterest / X campaigns + audiences + creatives \| Frequency, learning-phase status, creative fatigue, audience overlap, attribution-window correctness \|
28	\| Retail media \| Amazon Ads, Walmart Connect, Instacart Ads accounts and campaigns \| ACOS, branded vs non-branded split, share-of-voice for top SKUs \|
29	\| Email \| Active automations / journeys (Klaviyo, HubSpot, ActiveCampaign, Brevo, Marketo), send lists, deliverability metrics \| Open rates, sender reputation, list hygiene age, GDPR/DPDPA consent provenance for every list, broken templates \|
30	\| Organic social \| Posting cadence per platform (last 90 days), engagement rate, follower trend \| Cadence consistency, AI-disclosure compliance, locale coverage \|
31	\| Content / SEO \| Pages publishing in last 90 days, ranking keywords (top 50), schema markup state, internal-link density \| Indexation health (GSC), Core Web Vitals, AI-Overview citation rate, technical-debt items \|
32	\| AEO / GEO \| Brand mention rate across Google AI Mode, Perplexity, ChatGPT search, Claude search, Copilot, Gemini App \| Mention rate vs top 5 competitors, citation share, recommendation share \|
33	\| CRM + automation \| Live workflows in HubSpot / Salesforce / Pipedream / Zapier / Make, segments in use, lifecycle stage mappings \| Orphaned workflows (no recent execution), broken connectors, duplicate-contact rate \|
34	\| Web analytics \| GA4 properties + GSC properties wired to which domains, conversion events configured, consent-mode state \| Tag-firing health, event-naming consistency, attribution model selected \|
35	\| Influencer / PR \| Active creator deals (live + paused), contracted deliverables, FTC-disclosure compliance \| Cost per engagement, creator-audience-authenticity check, disclosure completeness \|
36	\| Compliance posture \| Active brand-level claims, EU AI Act Article 50 disclosure state on AI content, C2PA signing state, cookie/consent banner vers

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campaign-audit

507stars91forks

View on GitHub

How to install campaign-audit?

indranilbanerjee/digital-marketing-pro/campaign-audit

$npx -y skills add indranilbanerjee/digital-marketing-pro --skill campaign-audit

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# /digital-marketing-pro:campaign-audit — Cross-Channel Current-State Audit
2
3	This skill produces a single document describing everything currently running for a brand across every channel — what's live, what's spending, what's performing, what's leaking budget, what's quietly broken. It's the prerequisite for any informed `/digital-marketing-pro:campaign-plan`, `/digital-marketing-pro:performance-report`, or `/digital-marketing-pro:competitor-analysis` refresh.
4
5	## Context efficiency
6
7	Heavy skill. Grep before Read any referenced file, then `Read` only matched ranges with `offset` + `limit`. List the brand's data dir (`~/.claude-marketing/brands/{slug}/`, or `$CLAUDE_PLUGIN_DATA/digital-marketing-pro/brands/{slug}/` when that env var is set) before opening files. On re-invocation mid-session, skip files already in context.
8
9	Use this skill:
10
11	- During agency onboarding (step 8 of the agency-operations workflow) — within the first week of taking over a new client, before you propose anything new.
12	- Before a quarterly campaign refresh — establish the baseline you're going to argue against.
13	- After a brand acquisition or restructure — when ownership of marketing changes hands and the new team needs a single source of truth for "what are we actually running?"
14	- After a long pause in account work (vacation, paternity leave, contract gap) — to re-establish situational awareness without making changes.
15
16	## Why this skill exists
17
18	When agencies inherit a brand, the previous owner's "campaign plan" is usually a 40-tab Google Sheet, six dashboards on three platforms, and a list of API integrations nobody remembers wiring up. Without an explicit audit, the new team either (a) silently lets things keep running while they ramp up — and inherits the mistakes, or (b) tears it down and rebuilds — and loses the institutional knowledge of what was actually working.
19
20	This skill produces the third option: a single audit document that captures the live state cleanly, scores each item, and feeds directly into the next planning conversation. It is read-only — it never pauses, modifies, or kills a campaign.
21
22	## What gets audited
23
24	\| Channel \| What's inventoried \| What's scored \|
25	\|---\|---\|---\|
26	\| Paid search \| Active Google Ads / Microsoft Ads campaigns, ad groups, keywords, daily budgets, last-modified dates \| Spend efficiency, quality scores, conversion-tracking health, negative-keyword coverage, dead ad groups still spending \|
27	\| Paid social \| Active Meta / LinkedIn / TikTok / Pinterest / X campaigns + audiences + creatives \| Frequency, learning-phase status, creative fatigue, audience overlap, attribution-window correctness \|
28	\| Retail media \| Amazon Ads, Walmart Connect, Instacart Ads accounts and campaigns \| ACOS, branded vs non-branded split, share-of-voice for top SKUs \|
29	\| Email \| Active automations / journeys (Klaviyo, HubSpot, ActiveCampaign, Brevo, Marketo), send lists, deliverability metrics \| Open rates, sender reputation, list hygiene age, GDPR/DPDPA consent provenance for every list, broken templates \|
30	\| Organic social \| Posting cadence per platform (last 90 days), engagement rate, follower trend \| Cadence consistency, AI-disclosure compliance, locale coverage \|
31	\| Content / SEO \| Pages publishing in last 90 days, ranking keywords (top 50), schema markup state, internal-link density \| Indexation health (GSC), Core Web Vitals, AI-Overview citation rate, technical-debt items \|
32	\| AEO / GEO \| Brand mention rate across Google AI Mode, Perplexity, ChatGPT search, Claude search, Copilot, Gemini App \| Mention rate vs top 5 competitors, citation share, recommendation share \|
33	\| CRM + automation \| Live workflows in HubSpot / Salesforce / Pipedream / Zapier / Make, segments in use, lifecycle stage mappings \| Orphaned workflows (no recent execution), broken connectors, duplicate-contact rate \|
34	\| Web analytics \| GA4 properties + GSC properties wired to which domains, conversion events configured, consent-mode state \| Tag-firing health, event-naming consistency, attribution model selected \|
35	\| Influencer / PR \| Active creator deals (live + paused), contracted deliverables, FTC-disclosure compliance \| Cost per engagement, creator-audience-authenticity check, disclosure completeness \|
36	\| Compliance posture \| Active brand-level claims, EU AI Act Article 50 disclosure state on AI content, C2PA signing state, cookie/consent banner vers

People who liked this also viewed

6 picks

Type