aeo-audit
starsforks
How to install aeo-audit?
indranilbanerjee/digital-marketing-pro/aeo-audit
$npx -y skills add indranilbanerjee/digital-marketing-pro --skill aeo-auditAudit AI search visibility. Use when: checking brand presence in ChatGPT, Perplexity, AI Overviews, Gemini.
SKILL.md
| 1 | # /digital-marketing-pro:aeo-audit |
| 2 | |
| 3 | ## Purpose |
| 4 | |
| 5 | Evaluate the brand's visibility and accuracy across AI answer engines. Analyze how the brand is cited, described, and recommended by ChatGPT, Perplexity, **Google AI Mode** (the conversational search surface that became Google's default at I/O 2026 — ~1B MAUs as of May 2026), Google AI Overviews, Gemini, and Microsoft Copilot. Produce optimization recommendations to improve AI visibility. |
| 6 | |
| 7 | **AI Mode vs AI Overviews — why both matter:** AI Overviews are the summary block at the top of a classic Google SERP and trigger on a subset of queries. AI Mode is a conversational tab (and now the default search experience for opted-in users) backed by Gemini 3.5 Flash with deeper reasoning, follow-ups, and a different citation pattern. The two surfaces select different sources for the same query in a large share of cases (internal observation, 05/2026 — "40–60%" is a rough estimate; re-verify against your own probe set). Audit both. |
| 8 | |
| 9 | **Cross-reference with GSC AI Performance Report (rolled out 3 June 2026):** The Google Search Console AI Performance Report (UK rollout first, global to follow) gives you actual *impressions* in AI Overviews + AI Mode for verified properties. Synthetic probe results from this skill should be reconciled against GSC actuals — see `/digital-marketing-pro:gsc-ai-performance` for the workflow. Important caveat: the GSC report intentionally excludes click data; click-through attribution must come from GA4 (the new `AI Assistant` channel group, added 13 May 2026, captures `Medium=ai-assistant` referrals from ChatGPT/Gemini/Claude; see `/digital-marketing-pro:analytics-insights`). |
| 10 | |
| 11 | **Google's official position on AI optimization** (Google AI Optimization Guide, updated 15 May 2026): no `llms.txt`, no AI-specific schema, no separate AI eligibility gate. Pages eligible for snippets in classic Search are eligible for AI Features. Don't manufacture work around fictional ranking factors — `/digital-marketing-pro:aeo-geo` documents what *does* work (entity consistency, citation-worthy snippets, knowledge graph alignment). |
| 12 | |
| 13 | **Information Agents (Google AI Pro / Ultra, summer 2026 launch):** Google announced at I/O 2026 a new class of persistent agents that continuously monitor web / news / real-time data for subscribers and deliver synthesized updates with actionable capabilities. Once these go live, they become a **7th probe target** for this skill (alongside ChatGPT / Perplexity / AI Mode / AI Overviews / Gemini / Copilot). Until then, treat AI Mode as the proxy — agents are powered by the same Gemini 3.5 Flash backbone. Source: [blog.google/search-io-2026](https://blog.google/products-and-platforms/products/search/search-io-2026/). |
| 14 | |
| 15 | ## Input Required |
| 16 | |
| 17 | The user must provide (or will be prompted for): |
| 18 | |
| 19 | - **Brand name**: The brand to audit |
| 20 | - **Website URL**: Primary domain |
| 21 | - **Key queries**: 5-10 queries a potential customer might ask that should surface the brand |
| 22 | - **Competitors**: 2-3 competitors for comparison |
| 23 | - **Product/service categories**: What the brand should be known for |
| 24 | |
| 25 | ## Process |
| 26 | |
| 27 | 1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults. |
| 28 | 2. Define a test query set: branded queries, category queries, comparison queries, "best of" queries, problem-solution queries |
| 29 | 3. Analyze how the brand appears in AI responses for each query type |
| 30 | 4. Check citation accuracy: Are facts correct? Are URLs valid? Is the description current? |
| 31 | 5. Compare brand mention frequency and sentiment against competitors |
| 32 | 6. Assess source authority: Which sources are AI engines pulling brand info from? |
| 33 | 7. Evaluate structured data and knowledge panel presence |
| 34 | 8. Identify content gaps where the brand should appear but does not |
| 35 | 9. Generate optimization recommendations for improved AI visibility |
| 36 | |
| 37 | ## Output |
| 38 | |
| 39 | A structured AEO audit report containing: |
| 40 | |
| 41 | - AI visibility scorecard across platforms (ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Gemini, Microsoft Copilot) |
| 42 | - Query-by-query results showing where the brand appears, how it is described, and citation sources |
| 43 | - Competitor comparison matrix for AI visibility |
| 44 | - Citation accuracy assessment with corrections needed |
| 45 | - Source |
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