competitor-analysis
starsforks
How to install competitor-analysis?
indranilbanerjee/digital-marketing-pro/competitor-analysis
$npx -y skills add indranilbanerjee/digital-marketing-pro --skill competitor-analysisRun competitive analysis. Use when: content, SEO, paid ads, social, AI visibility, pricing, positioning comparison.
SKILL.md
| 1 | # /digital-marketing-pro:competitor-analysis |
| 2 | |
| 3 | ## Purpose |
| 4 | |
| 5 | Deliver a comprehensive competitive intelligence report across all major marketing dimensions. Identify competitor strengths, weaknesses, strategies, and gaps the brand can exploit. |
| 6 | |
| 7 | ## Input Required |
| 8 | |
| 9 | The user must provide (or will be prompted for): |
| 10 | |
| 11 | - **Competitors**: 2-5 competitor names and/or URLs |
| 12 | - **Analysis scope**: Full analysis or specific dimensions (SEO, content, ads, social, pricing) |
| 13 | - **Key battleground keywords**: Terms where the brand competes head-to-head |
| 14 | - **Industry/category**: For contextual benchmarking |
| 15 | |
| 16 | ## Process |
| 17 | |
| 18 | 1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults. |
| 19 | 2. **Content analysis**: Content types, publishing frequency, top-performing content, content gaps, topic authority |
| 20 | 3. **SEO analysis**: Domain authority, keyword overlap, ranking gaps, backlink comparison, technical health |
| 21 | 4. **Paid advertising**: Ad copy themes, landing page strategies, estimated spend, platform focus |
| 22 | 5. **Social media**: Platform presence, follower growth, engagement rates, content mix, posting cadence |
| 23 | 6. **AI visibility**: How competitors appear in AI answer engines versus the brand |
| 24 | 7. **Pricing and positioning**: Pricing models, value proposition, messaging frameworks, market positioning |
| 25 | 8. Synthesize findings into strategic opportunities and threats |
| 26 | 9. Generate actionable recommendations for competitive advantage |
| 27 | |
| 28 | ## Output |
| 29 | |
| 30 | A structured competitive analysis containing: |
| 31 | |
| 32 | - Competitor overview matrix with key metrics per competitor |
| 33 | - Content strategy comparison with gap analysis |
| 34 | - SEO competitive landscape with keyword and link opportunities |
| 35 | - Paid media intelligence with creative and targeting insights |
| 36 | - Social media benchmarking with engagement analysis |
| 37 | - AI visibility comparison across platforms |
| 38 | - Pricing and positioning map |
| 39 | - SWOT summary per competitor |
| 40 | - Strategic recommendations prioritized by opportunity size |
| 41 | |
| 42 | ## Agents Used |
| 43 | |
| 44 | - **competitive-intel** — All competitive dimensions, benchmarking, gap analysis, and strategic recommendations |
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