$npx -y skills add indranilbanerjee/digital-marketing-pro --skill aeo-geoOptimize AI engine visibility. Use when: AEO/GEO strategy, citation optimization, entity consistency across AI platforms.
| 1 | # AEO/GEO Intelligence |
| 2 | |
| 3 | ## When to Use This Skill |
| 4 | |
| 5 | Activate this module when the user's request involves any of the following: |
| 6 | |
| 7 | - **AI Visibility**: Questions about how a brand, product, or person appears in AI-generated answers (ChatGPT, Perplexity, **Google AI Mode**, Google AI Overviews, Copilot, Gemini, Claude) |
| 8 | - **Answer Engine Optimization (AEO)**: Optimizing content so it gets selected as a source for AI-generated answers |
| 9 | - **Generative Engine Optimization (GEO)**: Structuring content and entities so generative AI platforms accurately represent a brand |
| 10 | - **Citation Tracking**: Monitoring which sources AI models cite when answering queries related to a brand or industry |
| 11 | - **Entity Consistency**: Ensuring brand information is uniform across all knowledge sources that AI models train on or retrieve from |
| 12 | - **Knowledge Graph Optimization**: Improving how a brand is represented in Google Knowledge Graph, Wikidata, and other structured knowledge bases |
| 13 | - **Structured Data for AI**: Implementing schema markup and structured data specifically to improve AI comprehension and citation likelihood |
| 14 | |
| 15 | **Trigger phrases**: "AI visibility," "how does ChatGPT describe my brand," "Perplexity results," "AI Mode optimization," "AI Overview optimization," "answer engine," "generative engine," "LLM optimization," "AI citations," "entity consistency," "Knowledge Graph" |
| 16 | |
| 17 | **Google AI Mode (May 2026 — treat as a distinct surface)**: At Google I/O on 19 May 2026 AI Mode became the default search experience for opted-in users, crossed ~1B MAUs, and switched to Gemini 3.5 Flash as the base model. AI Mode is **not** the same as AI Overviews — it is a separate conversational tab with deeper reasoning, multi-turn follow-ups, and a citation pattern that frequently diverges from AI Overviews for the same query. Brands must audit AI Mode independently. Practical implication: an AEO program that only tests AI Overviews + ChatGPT + Perplexity now has a measurable blind spot. |
| 18 | |
| 19 | **Additional I/O 2026 announcements that change AEO scope** ([source: blog.google/products-and-platforms/products/search/search-io-2026](https://blog.google/products-and-platforms/products/search/search-io-2026/)): |
| 20 | |
| 21 | - **AI Overview → AI Mode follow-up flow** is live worldwide (desktop + mobile) — users can ask a follow-up directly from an AI Overview and flow into a conversational AI Mode session. AEO implication: the *first* impression in an AI Overview is now also a gateway to multi-turn citation. Optimize for being the foundational citation, not just the brief snippet. |
| 22 | - **Personal Intelligence in AI Mode** is expanding to ~200 countries and 98 languages, no subscription required, with Gmail / Photos / Calendar connections. AEO implication: AI answers are increasingly personalized — generic brand-search results will be reweighted against the user's own context. Brand schema completeness and entity consistency (NAP, services, hours) matter even more. |
| 23 | - **AI Information Agents** (user-created, monitoring blogs/news/social 24/7) launch for AI Pro & Ultra subscribers in summer 2026. AEO implication: brands that publish structured, dated updates on owned channels will be more legible to user-configured agents than those relying on third-party PR pickup. |
| 24 | |
| 25 | **Official Google guidance on AI search optimization** (updated 15 May 2026 — [Google AI Optimization Guide](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide)): |
| 26 | |
| 27 | - **No `llms.txt` file is needed.** Google's official position: "You don't need to create new machine readable files, AI text files, markup, or Markdown to appear in generative AI search." Do not waste time generating `llms.txt` for Google AI Features. (Other AI search engines may or may not consume it; current Anthropic / OpenAI / Perplexity public positions are also that they do not require it. Document any client pressure to ship `llms.txt` as a low-priority deliverable with no measurable upside.) |
| 28 | - **No special AI-specific schema is needed.** "Structured data isn't required for generative AI search, and there's no special schema.org markup you need to add." Schema continues to matter for classic SEO and rich results. |
| 29 | - **Eligibility is standard Search.** "To be eligible to be shown in generative AI features on Google Search, a page must be indexed and eligible to be shown in Google Search with a snippet, fulfilling the Search technical requirements." |
| 30 | |
| 31 | **Opt-out and AI training controls** ([Google AI Features doc](https://developers.google.com/search/docs/appearance/ai-features)): |
| 32 | |
| 33 | - For AI Overviews and AI Mode (inside Google Search): use existing snippet directives — `nosnippet`, `data-nosnippet`, `max-snippet`, `noindex`. Robots.txt for Googlebot is the canonical control. **There is no AI-specific robots/meta directive.** |
| 34 | - For Google's *other* AI systems (Gemini app tra |