crisis-response

Name: crisis-response
Author: indranilbanerjee

507stars91forks

How to install crisis-response?

indranilbanerjee/digital-marketing-pro/crisis-response

$npx -y skills add indranilbanerjee/digital-marketing-pro --skill crisis-response

Installs into the current project.

Summary

Manage PR crises. Use when: reputational threat emerges, need stakeholder messaging, or communication timeline.

Files · 1

View on GitHub

SKILL.md

1	# /digital-marketing-pro:crisis-response
2
3	## Purpose
4
5	Provide rapid crisis assessment and a structured response plan. Classifies severity, identifies stakeholders, drafts messaging for each audience, and builds a communication timeline to contain damage and rebuild trust.
6
7	## Input Required
8
9	The user must provide (or will be prompted for):
10
11	- What happened: Description of the crisis or incident
12	- When it started: Timeline of events so far
13	- Current exposure: How widely known is it (internal only, social media, press coverage)
14	- Stakeholders affected: Customers, employees, investors, partners, public
15	- Actions taken so far: Any statements, fixes, or responses already issued
16	- Spokesperson: Who will speak for the brand
17
18	## Process
19
20	1. Load brand context: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. Also check for guidelines at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
21	2. Severity classification: Level 1 (monitor), Level 2 (respond), Level 3 (full mobilization) based on reach, impact, and trajectory
22	3. Assess the narrative: What is being said? What is the public sentiment? What is the worst-case escalation?
23	4. Identify all stakeholder groups and prioritize communication order
24	5. Draft holding statement for immediate release (within first hour)
25	6. Draft tailored messaging per stakeholder: customers, employees, media, partners, social media
26	7. Build communication timeline: first hour, first 24 hours, first week, ongoing
27	8. Define channel strategy: which messages go where (social, email, press, internal comms)
28	9. Outline recovery plan: corrective actions, transparency updates, trust-rebuilding initiatives
29	10. Set monitoring cadence and escalation triggers
30
31	## Output
32
33	A structured crisis response plan containing:
34
35	- Severity classification with rationale
36	- Situation assessment and narrative analysis
37	- Holding statement (ready to publish)
38	- Stakeholder-specific messaging (customers, media, employees, partners)
39	- Communication timeline with milestones and decision points
40	- Channel deployment plan
41	- Social media response guidelines (what to reply, what to ignore, when to escalate)
42	- Recovery and trust-rebuilding roadmap
43	- Monitoring plan with escalation triggers
44
45	## Agents Used
46
47	- brand-guardian — Brand protection, messaging consistency, stakeholder communication, compliance
48	- pr-outreach — Media relations, press statement, journalist engagement strategy

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crisis-response

507stars91forks

View on GitHub

How to install crisis-response?

indranilbanerjee/digital-marketing-pro/crisis-response

$npx -y skills add indranilbanerjee/digital-marketing-pro --skill crisis-response

Installs into the current project.

Summary

Manage PR crises. Use when: reputational threat emerges, need stakeholder messaging, or communication timeline.

Files · 1

View on GitHub

SKILL.md

1	# /digital-marketing-pro:crisis-response
2
3	## Purpose
4
5	Provide rapid crisis assessment and a structured response plan. Classifies severity, identifies stakeholders, drafts messaging for each audience, and builds a communication timeline to contain damage and rebuild trust.
6
7	## Input Required
8
9	The user must provide (or will be prompted for):
10
11	- What happened: Description of the crisis or incident
12	- When it started: Timeline of events so far
13	- Current exposure: How widely known is it (internal only, social media, press coverage)
14	- Stakeholders affected: Customers, employees, investors, partners, public
15	- Actions taken so far: Any statements, fixes, or responses already issued
16	- Spokesperson: Who will speak for the brand
17
18	## Process
19
20	1. Load brand context: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. Also check for guidelines at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
21	2. Severity classification: Level 1 (monitor), Level 2 (respond), Level 3 (full mobilization) based on reach, impact, and trajectory
22	3. Assess the narrative: What is being said? What is the public sentiment? What is the worst-case escalation?
23	4. Identify all stakeholder groups and prioritize communication order
24	5. Draft holding statement for immediate release (within first hour)
25	6. Draft tailored messaging per stakeholder: customers, employees, media, partners, social media
26	7. Build communication timeline: first hour, first 24 hours, first week, ongoing
27	8. Define channel strategy: which messages go where (social, email, press, internal comms)
28	9. Outline recovery plan: corrective actions, transparency updates, trust-rebuilding initiatives
29	10. Set monitoring cadence and escalation triggers
30
31	## Output
32
33	A structured crisis response plan containing:
34
35	- Severity classification with rationale
36	- Situation assessment and narrative analysis
37	- Holding statement (ready to publish)
38	- Stakeholder-specific messaging (customers, media, employees, partners)
39	- Communication timeline with milestones and decision points
40	- Channel deployment plan
41	- Social media response guidelines (what to reply, what to ignore, when to escalate)
42	- Recovery and trust-rebuilding roadmap
43	- Monitoring plan with escalation triggers
44
45	## Agents Used
46
47	- brand-guardian — Brand protection, messaging consistency, stakeholder communication, compliance
48	- pr-outreach — Media relations, press statement, journalist engagement strategy

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Type