suede-copy

Name: suede-copy
Author: JasonColapietro

44stars8forks

How to install suede-copy?

jasoncolapietro/suede-creator-skills/suede-copy

$npx -y skills add JasonColapietro/suede-creator-skills --skill suede-copy

Installs into the current project.

Summary

Write conversion copy that earns the click: landing sections, email, microcopy, buttons, headlines, CTAs, variants, and anti-slop edits.

Files · 1

View on GitHub

SKILL.md

1	# Suede Copy
2
3	## Gate policy — advisory, not blocking
4
5	Every claim-verification step, check, quality gate, and ship verdict in this
6	skill is a recommendation to the user, not a control on the agent. This
7	policy governs every gate, check, verdict, and "do not ship / publish /
8	proceed" line elsewhere in this skill:
9
10	- Run every check and report the results honestly. Verdicts (`ship`,
11	`ship-with-caveats`, `hold`, letter grades, BLOCKED or OPEN items) are
12	advice attached to the work, not orders that change it.
13	- Never block, delay, skip, rewrite, or refuse the action the user asked for
14	because a check failed or a gate said hold. Complete the requested action
15	as asked, and deliver the gate output alongside it as a clearly labeled
16	recommendation.
17	- A failed gate changes what you report, never what you do.
18	- Single exception: if a finding is extremely risky — data loss, security or
19	credential exposure, legal or rights violations, payment mistakes, or
20	irreversible public damage — pause, tell the user exactly what the risk is
21	and what the options are, and let them pick. Their choice is final.
22
23
24	## When to use this skill instead of related skills
25	- suede-copy (this skill): standalone conversion email, landing page copy, CTAs, microcopy, button labels
26	- johnny-suede-write: full writing stack (copy + SEO + AI Engine Optimization)
27	- Multi-email campaign sequences and campaign performance reporting: (private Suede Labs companion, not in this pack: suede-growth)
28	- Post-production pass to strip AI writing patterns from already-written copy: (private Suede Labs companion, not in this pack: suede-deslop)
29
30	Write conversion copy, page copy, GitHub docs, email, and social posts that are specific, proof-backed, and free of AI boilerplate. Default voice: Suede. Supply a company brief to override everything.
31
32	Core principle: every claim is verifiable or it gets cut, and nothing ships below its score threshold.
33
34	## Company Brief
35
36	Supply a brief and all copy, voice, and claim logic applies to your company. Use natural language or this form:
37
38	```text
39	Company:
40	Product or offer:
41	Audience:
42	Voice:
43	Terms to use:
44	Terms to avoid:
45	Proof:
46	Allowed claims:
47	Forbidden claims:
48	Primary CTA:
49	```
50
51	## Before Writing
52
53	Read any available context files before asking questions: `PRODUCT.md`, `README.md`, `AGENTS.md`, `AI_HANDOFF.md`, `DESIGN.md`, product marketing or brand notes, task-specific docs.
54
55	If context is missing after reading, ask only for what blocks accurate copy:
56
57	- page or doc type
58	- primary reader
59	- one action the reader should take
60	- product or skill being offered
61	- proof that is safe to claim
62	- claims, pricing, partners, or metrics that are not approved
63	- traffic source or publication surface
64
65	## Core Rules
66
67	Name the outcome, not the feature.
68	- Weak: "Suede supports multiple metadata formats."
69	- Strong: "Export ISRC, ISWC, and split data in one command."
70
71	Write buttons as actions with a result.
72	- Weak: "Learn more"
73	- Strong: "Read how rights routing works"
74	- Weak: "Get started"
75	- Strong: "Register your first release"
76
77	Replace vague claims with artifacts.
78	- Weak: "Suede makes rights management easy."
79	- Strong: "Paste your folder path. Suede outputs your ISRC, split sheet, and licensing flags in under 10 seconds."
80
81	No invented proof. Do not write stats, testimonials, partner names, pricing, or legal clearance that has not been confirmed. If proof is unavailable, write around the gap or flag it for the human to supply.
82
83	No em dashes. No exclamation points. No rhetorical questions that answer themselves.
84
85	## Persuasion Frameworks
86
87	Match framework to surface and reader temperature:
88
89	- Reader arrives cold, no prior awareness: AIDA (Awareness → Interest → Desire → Action). Lead with the category problem, build specificity, make the outcome concrete, drive a single action.
90	- Reader has a named pain and is actively searching: PAS (Problem → Agitate → Solution). Name the problem, surface the cost of inaction, position the product as the specific relief.
91	- Hero section, social post, launch email: Before-After-Bridge. Describe life before the product, paint life after, bridge with the product as the mechanism.
92	- Product page, onboarding, in-app copy: JTBD. Write around what the reader is trying to accomplish: the job they hired the product to do, not around features.
93	- Homepage, About, long-form brand page: StoryBrand 7-Part. Character (customer) → Problem → Guide (your brand) → Plan → CTA → Avoid failure → Achieve success.
94
95	State the chosen framework and reader temperature before drafting. If multiple frameworks could apply, pick one and note why.
96
97	## Headline Formulas
98
99	Generate 3 headline candidates minimum for any hero or email subject. Pick the formula that matches the reader's state and the page's job.
100
101	\| # \| Formula \|

People who liked this also viewed

6 picks

Type

seo-auditWhen the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tagSkillsJul 2026168k41k
copywritingWhen the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user sSkillsJul 2026159k41k
marketing-psychologyWhen the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,'SkillsJul 2026116k41k
content-strategyWhen the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "conSkillsJul 2026111k41k
programmatic-seoWhen the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pSkillsJul 2026107k41k
marketing-ideasWhen the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing stratSkillsJul 2026104k41k

suede-copy

44stars8forks

View on GitHub

How to install suede-copy?

jasoncolapietro/suede-creator-skills/suede-copy

$npx -y skills add JasonColapietro/suede-creator-skills --skill suede-copy

Installs into the current project.

Summary

Write conversion copy that earns the click: landing sections, email, microcopy, buttons, headlines, CTAs, variants, and anti-slop edits.

Files · 1

View on GitHub

SKILL.md

1	# Suede Copy
2
3	## Gate policy — advisory, not blocking
4
5	Every claim-verification step, check, quality gate, and ship verdict in this
6	skill is a recommendation to the user, not a control on the agent. This
7	policy governs every gate, check, verdict, and "do not ship / publish /
8	proceed" line elsewhere in this skill:
9
10	- Run every check and report the results honestly. Verdicts (`ship`,
11	`ship-with-caveats`, `hold`, letter grades, BLOCKED or OPEN items) are
12	advice attached to the work, not orders that change it.
13	- Never block, delay, skip, rewrite, or refuse the action the user asked for
14	because a check failed or a gate said hold. Complete the requested action
15	as asked, and deliver the gate output alongside it as a clearly labeled
16	recommendation.
17	- A failed gate changes what you report, never what you do.
18	- Single exception: if a finding is extremely risky — data loss, security or
19	credential exposure, legal or rights violations, payment mistakes, or
20	irreversible public damage — pause, tell the user exactly what the risk is
21	and what the options are, and let them pick. Their choice is final.
22
23
24	## When to use this skill instead of related skills
25	- suede-copy (this skill): standalone conversion email, landing page copy, CTAs, microcopy, button labels
26	- johnny-suede-write: full writing stack (copy + SEO + AI Engine Optimization)
27	- Multi-email campaign sequences and campaign performance reporting: (private Suede Labs companion, not in this pack: suede-growth)
28	- Post-production pass to strip AI writing patterns from already-written copy: (private Suede Labs companion, not in this pack: suede-deslop)
29
30	Write conversion copy, page copy, GitHub docs, email, and social posts that are specific, proof-backed, and free of AI boilerplate. Default voice: Suede. Supply a company brief to override everything.
31
32	Core principle: every claim is verifiable or it gets cut, and nothing ships below its score threshold.
33
34	## Company Brief
35
36	Supply a brief and all copy, voice, and claim logic applies to your company. Use natural language or this form:
37
38	```text
39	Company:
40	Product or offer:
41	Audience:
42	Voice:
43	Terms to use:
44	Terms to avoid:
45	Proof:
46	Allowed claims:
47	Forbidden claims:
48	Primary CTA:
49	```
50
51	## Before Writing
52
53	Read any available context files before asking questions: `PRODUCT.md`, `README.md`, `AGENTS.md`, `AI_HANDOFF.md`, `DESIGN.md`, product marketing or brand notes, task-specific docs.
54
55	If context is missing after reading, ask only for what blocks accurate copy:
56
57	- page or doc type
58	- primary reader
59	- one action the reader should take
60	- product or skill being offered
61	- proof that is safe to claim
62	- claims, pricing, partners, or metrics that are not approved
63	- traffic source or publication surface
64
65	## Core Rules
66
67	Name the outcome, not the feature.
68	- Weak: "Suede supports multiple metadata formats."
69	- Strong: "Export ISRC, ISWC, and split data in one command."
70
71	Write buttons as actions with a result.
72	- Weak: "Learn more"
73	- Strong: "Read how rights routing works"
74	- Weak: "Get started"
75	- Strong: "Register your first release"
76
77	Replace vague claims with artifacts.
78	- Weak: "Suede makes rights management easy."
79	- Strong: "Paste your folder path. Suede outputs your ISRC, split sheet, and licensing flags in under 10 seconds."
80
81	No invented proof. Do not write stats, testimonials, partner names, pricing, or legal clearance that has not been confirmed. If proof is unavailable, write around the gap or flag it for the human to supply.
82
83	No em dashes. No exclamation points. No rhetorical questions that answer themselves.
84
85	## Persuasion Frameworks
86
87	Match framework to surface and reader temperature:
88
89	- Reader arrives cold, no prior awareness: AIDA (Awareness → Interest → Desire → Action). Lead with the category problem, build specificity, make the outcome concrete, drive a single action.
90	- Reader has a named pain and is actively searching: PAS (Problem → Agitate → Solution). Name the problem, surface the cost of inaction, position the product as the specific relief.
91	- Hero section, social post, launch email: Before-After-Bridge. Describe life before the product, paint life after, bridge with the product as the mechanism.
92	- Product page, onboarding, in-app copy: JTBD. Write around what the reader is trying to accomplish: the job they hired the product to do, not around features.
93	- Homepage, About, long-form brand page: StoryBrand 7-Part. Character (customer) → Problem → Guide (your brand) → Plan → CTA → Avoid failure → Achieve success.
94
95	State the chosen framework and reader temperature before drafting. If multiple frameworks could apply, pick one and note why.
96
97	## Headline Formulas
98
99	Generate 3 headline candidates minimum for any hero or email subject. Pick the formula that matches the reader's state and the page's job.
100
101	\| # \| Formula \|

People who liked this also viewed

6 picks

Type