$npx -y skills add jonathimer/devmarketing-skills --skill power-user-cultivationWhen the user wants to identify and nurture developer advocates, build champion programs, or turn active users into contributors and evangelists. Trigger phrases include "power users," "developer advocates," "ambassador program," "champion program," "community contributors," "ref
| 1 | # Power User Cultivation |
| 2 | |
| 3 | This skill helps you identify your most engaged developers and turn them into advocates, contributors, and champions. No forced evangelism — just creating genuine value for developers who already love what you're building. |
| 4 | |
| 5 | --- |
| 6 | |
| 7 | ## Before You Start |
| 8 | |
| 9 | 1. **Load your developer audience context**: |
| 10 | - Check if `.agents/developer-audience-context.md` exists |
| 11 | - If not, run the `developer-audience-context` skill first |
| 12 | - Understanding where your developers hang out and what motivates them is essential |
| 13 | |
| 14 | 2. **Gather your data**: |
| 15 | - Usage metrics by user |
| 16 | - Community participation data |
| 17 | - Support interactions (helpful answers, feature requests) |
| 18 | - Content created about your product |
| 19 | - Referral/invitation history |
| 20 | |
| 21 | --- |
| 22 | |
| 23 | ## The Power User Spectrum |
| 24 | |
| 25 | Not all engaged users want the same relationship: |
| 26 | |
| 27 | | Level | Behavior | What They Want | Your Response | |
| 28 | |-------|----------|----------------|---------------| |
| 29 | | **Active User** | Uses product regularly | Product to keep working | Keep shipping | |
| 30 | | **Engaged User** | Participates in community | Help and recognition | Respond quickly | |
| 31 | | **Advocate** | Recommends you unprompted | Insider access | Early access, direct line | |
| 32 | | **Champion** | Creates content, answers questions | Platform and recognition | Formal program | |
| 33 | | **Contributor** | Contributes code, docs, extensions | Impact and ownership | Contributor program | |
| 34 | |
| 35 | **Key insight**: Don't try to push everyone up the spectrum. Meet developers where they are. Some just want a great product — that's fine. |
| 36 | |
| 37 | --- |
| 38 | |
| 39 | ## Identifying Potential Advocates |
| 40 | |
| 41 | ### Behavioral Signals |
| 42 | |
| 43 | Look for these patterns in your data: |
| 44 | |
| 45 | **Usage-based signals**: |
| 46 | ``` |
| 47 | - Top 10% by API calls or usage |
| 48 | - Using advanced/power features |
| 49 | - Long tenure (>6 months active) |
| 50 | - Multiple projects using your product |
| 51 | - Early adopter of new features |
| 52 | ``` |
| 53 | |
| 54 | **Community signals**: |
| 55 | ``` |
| 56 | - Answers questions from other users |
| 57 | - Files detailed, constructive bug reports |
| 58 | - Requests features thoughtfully |
| 59 | - Active in Discord/Slack/forums |
| 60 | - Mentions you positively on social |
| 61 | ``` |
| 62 | |
| 63 | **Content signals**: |
| 64 | ``` |
| 65 | - Wrote blog post about your product |
| 66 | - Created tutorial or video |
| 67 | - Open sourced integration or extension |
| 68 | - Conference talk mentioning you |
| 69 | - Stack Overflow answers recommending you |
| 70 | ``` |
| 71 | |
| 72 | ### Social Listening for Discovery |
| 73 | |
| 74 | Set up monitoring for: |
| 75 | |
| 76 | 1. **Positive mentions**: |
| 77 | - People recommending your product |
| 78 | - Success stories shared publicly |
| 79 | - "Just shipped with [your product]" posts |
| 80 | |
| 81 | 2. **Content creators**: |
| 82 | - Blog posts about your product |
| 83 | - Tutorial videos |
| 84 | - Conference talk announcements |
| 85 | |
| 86 | 3. **Community helpers**: |
| 87 | - People answering questions about you |
| 88 | - Defending your product in discussions |
| 89 | - Sharing tips and tricks |
| 90 | |
| 91 | ### Building a Power User List |
| 92 | |
| 93 | Create a simple tracker: |
| 94 | |
| 95 | | Name | Company | Signals | Score | Status | |
| 96 | |------|---------|---------|-------|--------| |
| 97 | | @jane | Startup X | Top usage, wrote blog post, answers Qs | 92 | Champion candidate | |
| 98 | | @john | Agency Y | Heavy usage, feature requests | 65 | Engaged user | |
| 99 | | @sam | Corp Z | Multiple repos using product | 58 | Advocate candidate | |
| 100 | |
| 101 | **Score calculation**: |
| 102 | - Usage in top 10%: +20 |
| 103 | - Community active: +15 |
| 104 | - Created content: +25 |
| 105 | - Answers others' questions: +20 |
| 106 | - Positive social mentions: +10 |
| 107 | - Feature requests accepted: +10 |
| 108 | |
| 109 | --- |
| 110 | |
| 111 | ## Ambassador / Champion Programs |
| 112 | |
| 113 | ### Program Design |
| 114 | |
| 115 | **Tiered vs flat structure**: |
| 116 | |
| 117 | | Structure | Best For | Pros | Cons | |
| 118 | |-----------|----------|------|------| |
| 119 | | Tiered (Bronze/Silver/Gold) | Large communities | Clear progression | Can feel corporate | |
| 120 | | Flat (all equal) | Small communities | Simple, egalitarian | Less motivation | |
| 121 | | Invite-only | Premium feeling | Exclusive, high quality | Scaling issues | |
| 122 | | Application-based | Qualifying interest | Self-selected engaged users | Rejection handling | |
| 123 | |
| 124 | **Recommended**: Start invite-only and small. Expand once you understand what works. |
| 125 | |
| 126 | ### Benefits That Developers Value |
| 127 | |
| 128 | **Do offer**: |
| 129 | |
| 130 | | Benefit | Why It Works | |
| 131 | |---------|--------------| |
| 132 | | Early access to features | Insider feeling, first to know | |
| 133 | | Direct line to team | Skip support queue, real influence | |
| 134 | | Conference ticket sponsorship | Tangible value, networking | |
| 135 | | Exclusive swag | Quality items, not junk | |
| 136 | | Public recognition | Build their personal brand | |
| 137 | | Reference/recommendation | Career value | |
| 138 | | AWS/GCP credits | Tangible value for projects | |
| 139 | | Contributor credits | Public attribution | |
| 140 | |
| 141 | **Don't offer**: |
| 142 | |
| 143 | | Benefit | Why It Fails | |
| 144 | |---------|--------------| |
| 145 | | Mandatory content quotas | Feels like work | |
| 146 | | Heavy NDA restr |