gtm-strategy
starsforks
How to install gtm-strategy?
killvxk/pm-skills-zh/gtm-strategy
$npx -y skills add killvxk/pm-skills-zh --skill gtm-strategy制定市场进入策略，涵盖营销渠道、核心信息、成功指标和上市时间线。适用于规划产品上市、从零搭建 GTM 方案，或为进入新市场制定上市策略的场景。
SKILL.md
| 1 | # GTM 策略 |
| 2 | |
| 3 | ## 概述 |
| 4 | 为产品上市制定全面的市场进入（GTM）策略。本技能覆盖营销渠道选择、核心信息开发、成功指标定义和上市规划。 |
| 5 | |
| 6 | ## 适用场景 |
| 7 | - 规划产品上市 |
| 8 | - 从零搭建 GTM 方案 |
| 9 | - 为进入新市场制定上市策略 |
| 10 | - 制定产品与市场契合策略 |
| 11 | - 准备产品上线路线图 |
| 12 | |
| 13 | ## 工作方式 |
| 14 | |
| 15 | ### 第一步：收集调研数据 |
| 16 | 系统将协助你加载并分析关于产品和目标市场的早期调研。请提供： |
| 17 | - 产品描述和核心功能 |
| 18 | - 目标市场细分详情 |
| 19 | - 市场调研或验证数据 |
| 20 | - 竞争格局信息 |
| 21 | - 可用的客户访谈或问卷数据 |
| 22 | |
| 23 | ### 第二步：确定营销渠道 |
| 24 | 评估哪些渠道最能触达目标受众： |
| 25 | - 数字营销渠道（付费搜索、社交媒体、展示广告） |
| 26 | - 内容与入站渠道（博客、SEO、思想领导力） |
| 27 | - 销售与出站渠道（直接外拓、合作伙伴） |
| 28 | - 社群和草根渠道 |
| 29 | - 产品驱动和病毒式渠道 |
| 30 | |
| 31 | ### 第三步：开发核心信息 |
| 32 | 制作能引发共鸣的受众专属信息： |
| 33 | - 面向目标细分市场的核心价值主张 |
| 34 | - 关键差异化点和竞争优势 |
| 35 | - 痛点验证和解决方案映射 |
| 36 | - 佐证材料和社会证明策略 |
| 37 | - 针对不同渠道的信息变体 |
| 38 | |
| 39 | ### 第四步：定义成功指标 |
| 40 | 建立可量化的 KPI 来追踪上市成效： |
| 41 | - 认知指标（曝光量、触达人数、品牌记忆度） |
| 42 | - 互动指标（点击率 CTR、互动成本、页面停留时长） |
| 43 | - 转化指标（注册数、演示申请数、试用启动数） |
| 44 | - 营收指标（MRR 月度经常性收入、CAC 客户获取成本、LTV 用户生命周期价值） |
| 45 | - 市场指标（市场份额、细分市场渗透率） |
| 46 | |
| 47 | ### 第五步：制定上市计划 |
| 48 | 构建分阶段的上市时间线： |
| 49 | - 上市前准备（信息、渠道、时间线） |
| 50 | - 上市当天活动和公告 |
| 51 | - 上市后动能保持（内容、合作伙伴、社群） |
| 52 | - 监测与优化节奏 |
| 53 | - 成功标准和进行/终止决策节点 |
| 54 | |
| 55 | ## 输入格式 |
| 56 | 通过 $ARGUMENTS 传入： |
| 57 | - 产品名称和描述 |
| 58 | - 目标市场细分 |
| 59 | - 调研数据或文件路径 |
| 60 | - 上市时间线和约束条件 |
| 61 | - 预算或资源限制 |
| 62 | |
| 63 | ## 输出内容 |
| 64 | 结构化的 GTM 策略文档，包含： |
| 65 | - 推荐营销渠道及选择理由 |
| 66 | - 渠道专属信息和定位 |
| 67 | - 含关键里程碑的上市时间线 |
| 68 | - KPI 目标和衡量框架 |
| 69 | - 风险规避策略 |
| 70 | - 90 天执行路线图 |
| 71 | |
| 72 | ## 方法论 |
| 73 | 本技能应用 Product Compass GTM 策略方法论，聚焦于市场选择、渠道匹配和信息-市场契合，推动产品的可持续增长。 |
| 74 | |
| 75 | ## 实用技巧 |
| 76 | - 从最有把握的客户细分市场开始 |
| 77 | - 全面上市前通过客户访谈验证假设 |
| 78 | - 少数渠道做精，好过多个渠道都平庸 |
| 79 | - 上市前建立基准指标，以便量化效果 |
| 80 | - 规划好反馈循环和迭代优化机制 |
| 81 | |
| 82 | --- |
| 83 | |
| 84 | ### 延伸阅读 |
| 85 | |
| 86 | - [5 GTM Principles You Should Know as a PM](https://www.productcompass.pm/p/5-gtm-principles-with-frameworks-templates) |
| 87 | - [OpenAI's Product Leader Shares 3-Layer Distribution Framework To Win Mind & Market Share in the AI World](https://www.productcompass.pm/p/distribution-framework-ai-products) |
| 88 | - [Product-Led Growth 101, Part 1/2](https://www.productcompass.pm/p/product-led-growth-101-12) |
| 89 | - [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template) |
| 90 | - [How to Achieve Product-Market Fit? Part I: Market and Value Proposition](https://www.productcompass.pm/p/how-to-achieve-the-product-market) |
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