article

Name: article
Author: kostja94

753stars109forks

How to install article?

kostja94/marketing-skills/article

$npx -y skills add kostja94/marketing-skills --skill article

Installs into the current project.

Summary

When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate artic

Files · 1

View on GitHub

SKILL.md

1	# Content: Article Content
2
3	Guides creation of article body content—the actual text (intro, body, conclusion) for blog posts, guides, and long-form pieces. Focus on what to write. For where it goes (page structure, schema, metadata), see article-page-generator. For short conversion copy (ads, landing pages, CTAs), see copywriting.
4
5	When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
6
7	## Scope
8
9	- Article body: Introduction, body sections, conclusion, CTA
10	- Content structure: Hook, QAE pattern, paragraph length, scannability
11	- Word count: By article type and search intent
12	- Writing frameworks: AIDA, PAS, BAB applied to articles
13	- GEO elements: TL;DR, Key Takeaways, answer-first
14
15	## Article Types & Word Count (2025)
16
17	Quality over length: Google prioritizes comprehensive coverage of search intent, not word count. Match length to topic depth and intent.
18
19	\| Type \| Word count \| Use case \|
20	\|------\|------------\|----------\|
21	\| News / announcements \| 300–600 \| Product updates, breaking news, FAQs \|
22	\| Short-form \| 500–800 \| Landing pages, product pages (scannable) \|
23	\| Standard articles / how-tos \| 1,000–1,500 \| Single topic; actionable; listicles \|
24	\| Listicles \| 1,200–2,000 \| "Top 10," "Best X"; numbered lists boost CTR ~70% \|
25	\| Cluster articles \| 800–2,500 \| Subtopic; links to pillar \|
26	\| Pillar / cornerstone \| 2,000–3,500+ \| Comprehensive; cluster hub; 6–12 sections \|
27	\| Competitive keywords \| 1,800–2,500 \| Page-one SEO posts avg ~2,400 words \|
28
29	Intent-based (Google 2025): Validate 1,200–2,000; Explore 2,000–3,500; Compare 600–1,200; Do 900–1,500; Know 300–800. Informational ~40% longer than transactional.
30
31	Avoid: Under 300 words (thin); over 7,000 (often underperforms due to reduced focus).
32
33	## Content Creation Workflow
34
35	### Four Inputs
36
37	Article content rests on four inputs. See article-page-generator for full workflow.
38
39	\| Input \| Purpose \|
40	\|-------\|---------\|
41	\| Product \| Connection, features, CTA placement \|
42	\| Keywords \| Target keyword, primary/secondary \|
43	\| Article intent \| Informational, commercial, transactional \|
44	\| Competitor articles \| Structure to adopt, content gaps, length target \|
45
46	### Information Gain (Content Density Over Word Count)
47
48	Information gain = net new information a page provides beyond what exists in top-ranking results. Google evaluates unique value, not comprehensiveness. Content density (unique entities, data points, insights per 100 words) matters more than word count. Skyscraper Technique (longer = better) no longer differentiates; AI made comprehensiveness cheap.
49
50	Four sources of information gain:
51	- Counter-narratives: Why "best practice" fails in certain contexts; evidence-backed
52	- Temporal freshness: Data or developments after competitors' content and LLM cutoff
53	- SME perspectives: Direct quotes, practitioner experience; not repackaged advice
54	- Proprietary data: Original surveys, internal benchmarks, user behavior patterns
55
56	Avoid consensus content: Restating common facts across top 10 results = zero information gain. Audit SERP before writing; list the "consensus layer"; identify gaps (unanswered questions, outdated data, underserved segments). Lead with what is new; structure answer-first.
57
58	Density check: Count unique data points, original insights, specific claims. If ratio of new information to word count is low, cut filler. High-density content (800-1,500 words with 3+ original points) often outperforms long rehashed guides.
59
60	### TL;DR or Key Takeaways (GEO)
61
62	Choose one; place after intro. Content with these elements tends to be cited more frequently by AI engines.
63
64	\| Format \| Spec \|
65	\|--------\|------\|
66	\| TL;DR \| 50–100 word bold summary paragraph \|
67	\| Key Takeaways \| 5–7 bullet points \|
68
69	See generative-engine-optimization for full GEO strategy.
70
71	### Introduction
72
73	Length: 40–120 words; 2–3 paragraphs. Readers decide in ~8 seconds; hook must work instantly.
74
75	\| Element \| Guideline \|
76	\|---------\|-----------\|
77	\| Hook \| First 1–2 sentences: pain point, stat, or question; curiosity gap; specific data or contrarian fact \|
78	\|

People who liked this also viewed

6 picks

Type

article

753stars109forks

View on GitHub

How to install article?

kostja94/marketing-skills/article

$npx -y skills add kostja94/marketing-skills --skill article

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Content: Article Content
2
3	Guides creation of article body content—the actual text (intro, body, conclusion) for blog posts, guides, and long-form pieces. Focus on what to write. For where it goes (page structure, schema, metadata), see article-page-generator. For short conversion copy (ads, landing pages, CTAs), see copywriting.
4
5	When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
6
7	## Scope
8
9	- Article body: Introduction, body sections, conclusion, CTA
10	- Content structure: Hook, QAE pattern, paragraph length, scannability
11	- Word count: By article type and search intent
12	- Writing frameworks: AIDA, PAS, BAB applied to articles
13	- GEO elements: TL;DR, Key Takeaways, answer-first
14
15	## Article Types & Word Count (2025)
16
17	Quality over length: Google prioritizes comprehensive coverage of search intent, not word count. Match length to topic depth and intent.
18
19	\| Type \| Word count \| Use case \|
20	\|------\|------------\|----------\|
21	\| News / announcements \| 300–600 \| Product updates, breaking news, FAQs \|
22	\| Short-form \| 500–800 \| Landing pages, product pages (scannable) \|
23	\| Standard articles / how-tos \| 1,000–1,500 \| Single topic; actionable; listicles \|
24	\| Listicles \| 1,200–2,000 \| "Top 10," "Best X"; numbered lists boost CTR ~70% \|
25	\| Cluster articles \| 800–2,500 \| Subtopic; links to pillar \|
26	\| Pillar / cornerstone \| 2,000–3,500+ \| Comprehensive; cluster hub; 6–12 sections \|
27	\| Competitive keywords \| 1,800–2,500 \| Page-one SEO posts avg ~2,400 words \|
28
29	Intent-based (Google 2025): Validate 1,200–2,000; Explore 2,000–3,500; Compare 600–1,200; Do 900–1,500; Know 300–800. Informational ~40% longer than transactional.
30
31	Avoid: Under 300 words (thin); over 7,000 (often underperforms due to reduced focus).
32
33	## Content Creation Workflow
34
35	### Four Inputs
36
37	Article content rests on four inputs. See article-page-generator for full workflow.
38
39	\| Input \| Purpose \|
40	\|-------\|---------\|
41	\| Product \| Connection, features, CTA placement \|
42	\| Keywords \| Target keyword, primary/secondary \|
43	\| Article intent \| Informational, commercial, transactional \|
44	\| Competitor articles \| Structure to adopt, content gaps, length target \|
45
46	### Information Gain (Content Density Over Word Count)
47
48	Information gain = net new information a page provides beyond what exists in top-ranking results. Google evaluates unique value, not comprehensiveness. Content density (unique entities, data points, insights per 100 words) matters more than word count. Skyscraper Technique (longer = better) no longer differentiates; AI made comprehensiveness cheap.
49
50	Four sources of information gain:
51	- Counter-narratives: Why "best practice" fails in certain contexts; evidence-backed
52	- Temporal freshness: Data or developments after competitors' content and LLM cutoff
53	- SME perspectives: Direct quotes, practitioner experience; not repackaged advice
54	- Proprietary data: Original surveys, internal benchmarks, user behavior patterns
55
56	Avoid consensus content: Restating common facts across top 10 results = zero information gain. Audit SERP before writing; list the "consensus layer"; identify gaps (unanswered questions, outdated data, underserved segments). Lead with what is new; structure answer-first.
57
58	Density check: Count unique data points, original insights, specific claims. If ratio of new information to word count is low, cut filler. High-density content (800-1,500 words with 3+ original points) often outperforms long rehashed guides.
59
60	### TL;DR or Key Takeaways (GEO)
61
62	Choose one; place after intro. Content with these elements tends to be cited more frequently by AI engines.
63
64	\| Format \| Spec \|
65	\|--------\|------\|
66	\| TL;DR \| 50–100 word bold summary paragraph \|
67	\| Key Takeaways \| 5–7 bullet points \|
68
69	See generative-engine-optimization for full GEO strategy.
70
71	### Introduction
72
73	Length: 40–120 words; 2–3 paragraphs. Readers decide in ~8 seconds; hook must work instantly.
74
75	\| Element \| Guideline \|
76	\|---------\|-----------\|
77	\| Hook \| First 1–2 sentences: pain point, stat, or question; curiosity gap; specific data or contrarian fact \|
78	\|

People who liked this also viewed

6 picks

Type