podcast

Name: podcast
Author: kostja94

753stars109forks

How to install podcast?

kostja94/marketing-skills/podcast

$npx -y skills add kostja94/marketing-skills --skill podcast

Installs into the current project.

Summary

When the user wants to plan, create, or market a podcast. Also use when the user mentions "podcast," "podcast strategy," "podcast SEO," "show notes," "podcast distribution," "Spotify podcast," "Apple Podcasts," "podcast discoverability," "PodcastEpisode schema," or "podcast repur

Files · 1

View on GitHub

SKILL.md

1	# Content: Podcast
2
3	Guides podcast strategy, content creation, distribution, marketing, and SEO. Podcasts compete in a crowded space (3M+ active shows, 500M+ listeners globally); discoverability is the primary challenge. Discovery channels: ~32% search engines, ~28% podcast apps, ~24% social media, ~16% word-of-mouth.
4
5	When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
6
7	## Initial Assessment
8
9	Check for project context first: If `.claude/project-context.md` or `.cursor/project-context.md` exists, read for audience, positioning, and content strategy.
10
11	Identify:
12	1. Stage: Planning, launching, growing
13	2. Format: Interview, solo, co-hosted, narrative
14	3. Niche: Target audience, listener personas
15	4. Goals: Downloads, authority, lead gen, repurposing
16
17	## Content Strategy
18
19	\| Element \| Guideline \|
20	\|---------\|-----------\|
21	\| Niche focus \| Define audience through listener personas; tailored content cuts through noise \|
22	\| Quality over gimmicks \| Sticky, unique, valuable content; most hosts see major growth after 5–6 months of consistency \|
23	\| Episode structure \| Intro, main content, CTA; consistent format aids retention \|
24
25	## Distribution & Discovery
26
27	\| Channel \| Share \| Optimization \|
28	\|---------\|-------\|---------------\|
29	\| Search engines \| ~32% \| Transcripts, show notes, SEO-optimized titles/descriptions \|
30	\| Podcast apps \| ~28% \| Title, description, cover art; category selection \|
31	\| Social media \| ~24% \| Clips, quotes, repurposed content \|
32	\| Word-of-mouth \| ~16% \| Cross-promotion, guest appearances \|
33
34	Multi-channel: Repurpose across platforms to multiply discovery surface.
35
36	## SEO for Podcasts
37
38	Search engines cannot listen to audio. Text-based content is essential:
39
40	\| Element \| Guideline \|
41	\|---------\|-----------\|
42	\| Transcripts \| Full or key-moment transcripts; indexable, accessible \|
43	\| Show notes \| SEO-optimized; pull organic search traffic; include keywords naturally \|
44	\| Titles \| ≤60 chars; keywords; engaging language \|
45	\| Descriptions \| Episode-specific; keywords; voice-search friendly \|
46	\| Backlinks \| Build links to show notes, guest posts, directory listings \|
47
48	Schema: Use PodcastEpisode and PodcastSeries for rich results. See schema-markup for implementation.
49
50	## Cross-Promotion & Partnerships
51
52	\| Tactic \| Use \|
53	\|--------\|-----\|
54	\| Feed drops \| Swap episodes with similar-sized podcasts \|
55	\| Ad swaps \| Promote each other's shows \|
56	\| Guest appearances \| Tap into pre-existing engaged audiences \|
57
58	## Repurposing
59
60	\| Format \| Use \|
61	\|--------\|-----\|
62	\| Clips \| Short-form for social (TikTok, YouTube Shorts, X) \|
63	\| Blog posts \| Expand show notes; pillar content \|
64	\| Newsletter \| Episode summaries, key takeaways \|
65	\| Quotes \| Pull quotable moments for social \|
66
67	## Output Format
68
69	- Strategy (niche, format, distribution mix)
70	- SEO checklist (transcripts, show notes, schema)
71	- Launch checklist (cover art, description, category, RSS)
72	- Repurposing plan (clips, blog, newsletter)
73
74	## Related Skills
75
76	- schema-markup: PodcastEpisode, PodcastSeries schema
77	- video-marketing: Video content; podcast-to-video repurposing
78	- copywriting: Show notes, episode descriptions, social copy
79	- content-marketing: Content strategy, repurposing framework
80	- youtube-seo: If publishing podcast to YouTube

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Type

podcast

753stars109forks

View on GitHub

How to install podcast?

kostja94/marketing-skills/podcast

$npx -y skills add kostja94/marketing-skills --skill podcast

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Content: Podcast
2
3	Guides podcast strategy, content creation, distribution, marketing, and SEO. Podcasts compete in a crowded space (3M+ active shows, 500M+ listeners globally); discoverability is the primary challenge. Discovery channels: ~32% search engines, ~28% podcast apps, ~24% social media, ~16% word-of-mouth.
4
5	When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
6
7	## Initial Assessment
8
9	Check for project context first: If `.claude/project-context.md` or `.cursor/project-context.md` exists, read for audience, positioning, and content strategy.
10
11	Identify:
12	1. Stage: Planning, launching, growing
13	2. Format: Interview, solo, co-hosted, narrative
14	3. Niche: Target audience, listener personas
15	4. Goals: Downloads, authority, lead gen, repurposing
16
17	## Content Strategy
18
19	\| Element \| Guideline \|
20	\|---------\|-----------\|
21	\| Niche focus \| Define audience through listener personas; tailored content cuts through noise \|
22	\| Quality over gimmicks \| Sticky, unique, valuable content; most hosts see major growth after 5–6 months of consistency \|
23	\| Episode structure \| Intro, main content, CTA; consistent format aids retention \|
24
25	## Distribution & Discovery
26
27	\| Channel \| Share \| Optimization \|
28	\|---------\|-------\|---------------\|
29	\| Search engines \| ~32% \| Transcripts, show notes, SEO-optimized titles/descriptions \|
30	\| Podcast apps \| ~28% \| Title, description, cover art; category selection \|
31	\| Social media \| ~24% \| Clips, quotes, repurposed content \|
32	\| Word-of-mouth \| ~16% \| Cross-promotion, guest appearances \|
33
34	Multi-channel: Repurpose across platforms to multiply discovery surface.
35
36	## SEO for Podcasts
37
38	Search engines cannot listen to audio. Text-based content is essential:
39
40	\| Element \| Guideline \|
41	\|---------\|-----------\|
42	\| Transcripts \| Full or key-moment transcripts; indexable, accessible \|
43	\| Show notes \| SEO-optimized; pull organic search traffic; include keywords naturally \|
44	\| Titles \| ≤60 chars; keywords; engaging language \|
45	\| Descriptions \| Episode-specific; keywords; voice-search friendly \|
46	\| Backlinks \| Build links to show notes, guest posts, directory listings \|
47
48	Schema: Use PodcastEpisode and PodcastSeries for rich results. See schema-markup for implementation.
49
50	## Cross-Promotion & Partnerships
51
52	\| Tactic \| Use \|
53	\|--------\|-----\|
54	\| Feed drops \| Swap episodes with similar-sized podcasts \|
55	\| Ad swaps \| Promote each other's shows \|
56	\| Guest appearances \| Tap into pre-existing engaged audiences \|
57
58	## Repurposing
59
60	\| Format \| Use \|
61	\|--------\|-----\|
62	\| Clips \| Short-form for social (TikTok, YouTube Shorts, X) \|
63	\| Blog posts \| Expand show notes; pillar content \|
64	\| Newsletter \| Episode summaries, key takeaways \|
65	\| Quotes \| Pull quotable moments for social \|
66
67	## Output Format
68
69	- Strategy (niche, format, distribution mix)
70	- SEO checklist (transcripts, show notes, schema)
71	- Launch checklist (cover art, description, category, RSS)
72	- Repurposing plan (clips, blog, newsletter)
73
74	## Related Skills
75
76	- schema-markup: PodcastEpisode, PodcastSeries schema
77	- video-marketing: Video content; podcast-to-video repurposing
78	- copywriting: Show notes, episode descriptions, social copy
79	- content-marketing: Content strategy, repurposing framework
80	- youtube-seo: If publishing podcast to YouTube

People who liked this also viewed

6 picks

Type