video
starsforks
How to install video?
kostja94/marketing-skills/video
$npx -y skills add kostja94/marketing-skills --skill videoWhen the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video ho
SKILL.md
| 1 | # Content: Video Marketing |
| 2 | |
| 3 | Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms. |
| 4 | |
| 5 | **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. |
| 6 | |
| 7 | ## Initial Assessment |
| 8 | |
| 9 | **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy). |
| 10 | |
| 11 | Identify: |
| 12 | 1. **Format**: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar) |
| 13 | 2. **Goal**: Awareness, consideration, conversion, education |
| 14 | 3. **Platform**: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form |
| 15 | |
| 16 | ## Short-Form vs Long-Form |
| 17 | |
| 18 | | Format | Length | Use | Platforms | |
| 19 | |--------|--------|-----|-----------| |
| 20 | | **Short-form** | 15–60 sec | Hooks, tips, UGC-style; 90% watch daily | TikTok, Reels, Shorts | |
| 21 | | **Long-form** | 3–15+ min | Deep dives; tutorials; Gen Z discovers via short, engages with long | YouTube | |
| 22 | |
| 23 | **Optimal short-form length**: 31–60 seconds for higher completion rates. |
| 24 | |
| 25 | ## Critical First 3 Seconds |
| 26 | |
| 27 | 71% of viewers decide within 3 seconds whether to continue. Hook types: |
| 28 | |
| 29 | | Hook Type | Example | |
| 30 | |-----------|---------| |
| 31 | | **Story-driven** | "Three months ago, I had zero subscribers..." | |
| 32 | | **Contrarian** | "Everyone says X. Here's why they're wrong." | |
| 33 | | **Question** | "Why do 90% of startups fail at this?" | |
| 34 | | **Result-focused** | "I went from 0 to 10K in 30 days. Here's how." | |
| 35 | |
| 36 | ## Script Structure (Short-Form) |
| 37 | |
| 38 | **Hook (0–3 sec)** → **Problem (3–15 sec)** → **Solution (15–45 sec)** → **CTA (final 5 sec)** |
| 39 | |
| 40 | Achieves 70%+ completion for algorithmic boost. Frameworks: Hook-Value-CTA, AIDA, PAS, BAB. |
| 41 | |
| 42 | ## Platform-Specific Hooks |
| 43 | |
| 44 | | Platform | Hook Length | Notes | |
| 45 | |----------|-------------|-------| |
| 46 | | **TikTok** | 2 seconds | High energy; 4,000-char captions for SEO | |
| 47 | | **Instagram Reels** | 3 seconds | Polished aesthetics; penalizes TikTok watermarks | |
| 48 | | **YouTube Shorts** | 3–5 seconds | Searchable titles; keyword-rich descriptions | |
| 49 | |
| 50 | ## UGC-Style Content |
| 51 | |
| 52 | - **Authenticity > polish**: UGC-style generates 50%+ of engagement |
| 53 | - **Trust**: 86% of consumers trust brands publishing UGC more than polished ads |
| 54 | |
| 55 | ## Long-Form Script Structure |
| 56 | |
| 57 | - **Hook** (0–30 sec): Promise; why watch |
| 58 | - **Intro** (30–60 sec): Context; what you'll cover |
| 59 | - **Body**: Sections with clear transitions |
| 60 | - **CTA**: Subscribe; link; next step |
| 61 | - **Outro**: Recap; repeat CTA |
| 62 | |
| 63 | ## Output Format |
| 64 | |
| 65 | - **Format** (short vs long) recommendation |
| 66 | - **Hook** options (2–3 variants) |
| 67 | - **Script** (timestamped if long-form) |
| 68 | - **CTA** placement |
| 69 | - **Platform** optimization notes |
| 70 | |
| 71 | ## Related Skills |
| 72 | |
| 73 | - **tiktok-captions**: TikTok caption, video specs, script |
| 74 | - **tiktok-ads**: TikTok ad creative |
| 75 | - **content-marketing**: Video as content format; repurposing |
| 76 | - **youtube-seo**: YouTube SEO, description, thumbnail (platform skill) |
| 77 | - **video-optimization**: Website video SEO; VideoObject; video sitemap; Google prioritizes YouTube |
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