visual-content

Name: visual-content
Author: kostja94

753stars109forks

How to install visual-content?

kostja94/marketing-skills/visual-content

$npx -y skills add kostja94/marketing-skills --skill visual-content

Installs into the current project.

Summary

When the user wants to plan, create, or repurpose visual content (images, infographics, social post images) across channels. Also use when the user mentions "content images," "social media images," "infographic," "visual content," "post image," "image specs," "visual repurposing,

Files · 1

View on GitHub

SKILL.md

1	# Content: Visual Content
2
3	Guides visual content planning and creation across website, social media, email, and other channels. Images are needed not just for websites—social posts, infographics, and repurposed content all require visuals. Visual-first planning in content calendars improves engagement; cross-channel consistency and repurposing maximize ROI.
4
5	When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
6
7	## Scope
8
9	- When to use images: By content type and format
10	- Specs by context: Website vs social vs email
11	- Platform image specs: X, LinkedIn, Pinterest, Instagram, Facebook, YouTube
12	- Repurposing: One visual → multiple formats and channels
13	- Visual-first planning: Content calendar with image planning
14
15	## Initial Assessment
16
17	Check for project context first: If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Section 12 (Visual Identity) for brand consistency.
18
19	Identify:
20	1. Context: Article, social post, infographic, email, landing page
21	2. Channels: Which platforms will use this visual
22	3. Repurposing: Will this visual be adapted for other formats?
23
24	---
25
26	## 1. When to Use Images
27
28	\| Content Type \| Visual Need \| Notes \|
29	\|--------------\|-------------\|-------\|
30	\| Article / Blog \| Hero image, in-article images, screenshots \| See image-optimization for web (alt, WebP, LCP) \|
31	\| Social post \| Single image, carousel, or link preview \| Platform-specific specs below \|
32	\| Infographic \| Primary format; data visualization \| Repurpose to social (cropped), blog (full) \|
33	\| Case study \| Customer photo, results chart, logo \| Repurpose to LinkedIn carousel, blog \|
34	\| Product update \| Screenshot, feature graphic \| Changelog, email, social \|
35	\| Email \| Header image, inline graphics \| Keep lightweight; many clients block images \|
36	\| Landing page \| Hero, trust badges, screenshots \| See hero-generator, image-optimization \|
37
38	---
39
40	## 2. Website vs Social vs Email
41
42	\| Context \| Priority \| Skill \|
43	\|---------\|----------\|-------\|
44	\| Website \| Alt text, WebP, LCP, responsive, lazy loading \| image-optimization \|
45	\| Social posts \| Platform dimensions, aspect ratio, file size \| Platform skills (X, LinkedIn, Pinterest, etc.) \|
46	\| OG / Twitter Cards \| 1200×630, 1200×675 for link previews \| open-graph, twitter-cards \|
47	\| Email \| Inline-friendly; avoid heavy images; alt for blocked \| email-marketing \|
48
49	---
50
51	## 3. Platform Image Specs (Social)
52
53	\| Platform \| Post Image \| Stories / Reels \| Profile \| Notes \|
54	\|----------\|------------\|-----------------\|---------\|-------\|
55	\| X (Twitter) \| 1200×675 (16:9), 800×800 \| — \| 400×400 \| See twitter-x-posts \|
56	\| LinkedIn \| 1200×627, 1200×1200; carousel up to 20 \| — \| 400×400 \| See linkedin-posts; vertical preferred on mobile \|
57	\| Pinterest \| 1000×1500 (2:3) \| — \| 165×165 \| Alt text ~25% more impressions; see pinterest-posts \|
58	\| Instagram \| 1080×1350 (4:5), 1080×1080 \| 1080×1920 (9:16) \| 320×320 \| 4:5 outperforms square on feed \|
59	\| Facebook \| 1200×630, 1080×1080 \| 1080×1920 \| 320×320 \| \|
60	\| YouTube \| Thumbnail 1280×720 \| — \| 800×800 \| \|
61
62	General: 1080px width works across most platforms; vertical (4:5, 9:16) outperforms square on mobile-first feeds. Keep critical elements (logo, text) in safe center—platforms may crop.
63
64	---
65
66	## 4. Visual Repurposing
67
68	Principle: One core visual → multiple crops/formats → multiple channels.
69
70	\| Core Visual \| Adaptations \| Channels \|
71	\|-------------\|-------------\|----------\|
72	\| Infographic \| Full (blog), cropped sections (Instagram, LinkedIn carousel), square (X) \| Blog, LinkedIn, Instagram, X \|
73	\| Case study graphic \| Hero (blog), single slide (LinkedIn), story (Instagram) \| Blog, LinkedIn, Instagram \|
74	\| Product screenshot \| Hero (landing), post (X, LinkedIn), email header \| Website, social, email \|
75	\| Quote graphic \| Square (X, LinkedIn), 4:5 (Instagram) \| X, LinkedIn, Instagram \|
76
77	Workflow: Design at largest needed size; export platform-specific crops. Use consistent colors, fonts, logo placement (see brand-visual-generator).
78
79	---
80
81	## 5. Visual-First Content Planning
82
83	- Plan images in content calendar: Don't add visuals as afterthought; visuals drive engagement
84	- Batch by theme: Create visuals for a topic cluster or campaign together for consistency
85	- Repurposing column: In c

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visual-content

753stars109forks

View on GitHub

How to install visual-content?

kostja94/marketing-skills/visual-content

$npx -y skills add kostja94/marketing-skills --skill visual-content

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Content: Visual Content
2
3	Guides visual content planning and creation across website, social media, email, and other channels. Images are needed not just for websites—social posts, infographics, and repurposed content all require visuals. Visual-first planning in content calendars improves engagement; cross-channel consistency and repurposing maximize ROI.
4
5	When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
6
7	## Scope
8
9	- When to use images: By content type and format
10	- Specs by context: Website vs social vs email
11	- Platform image specs: X, LinkedIn, Pinterest, Instagram, Facebook, YouTube
12	- Repurposing: One visual → multiple formats and channels
13	- Visual-first planning: Content calendar with image planning
14
15	## Initial Assessment
16
17	Check for project context first: If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Section 12 (Visual Identity) for brand consistency.
18
19	Identify:
20	1. Context: Article, social post, infographic, email, landing page
21	2. Channels: Which platforms will use this visual
22	3. Repurposing: Will this visual be adapted for other formats?
23
24	---
25
26	## 1. When to Use Images
27
28	\| Content Type \| Visual Need \| Notes \|
29	\|--------------\|-------------\|-------\|
30	\| Article / Blog \| Hero image, in-article images, screenshots \| See image-optimization for web (alt, WebP, LCP) \|
31	\| Social post \| Single image, carousel, or link preview \| Platform-specific specs below \|
32	\| Infographic \| Primary format; data visualization \| Repurpose to social (cropped), blog (full) \|
33	\| Case study \| Customer photo, results chart, logo \| Repurpose to LinkedIn carousel, blog \|
34	\| Product update \| Screenshot, feature graphic \| Changelog, email, social \|
35	\| Email \| Header image, inline graphics \| Keep lightweight; many clients block images \|
36	\| Landing page \| Hero, trust badges, screenshots \| See hero-generator, image-optimization \|
37
38	---
39
40	## 2. Website vs Social vs Email
41
42	\| Context \| Priority \| Skill \|
43	\|---------\|----------\|-------\|
44	\| Website \| Alt text, WebP, LCP, responsive, lazy loading \| image-optimization \|
45	\| Social posts \| Platform dimensions, aspect ratio, file size \| Platform skills (X, LinkedIn, Pinterest, etc.) \|
46	\| OG / Twitter Cards \| 1200×630, 1200×675 for link previews \| open-graph, twitter-cards \|
47	\| Email \| Inline-friendly; avoid heavy images; alt for blocked \| email-marketing \|
48
49	---
50
51	## 3. Platform Image Specs (Social)
52
53	\| Platform \| Post Image \| Stories / Reels \| Profile \| Notes \|
54	\|----------\|------------\|-----------------\|---------\|-------\|
55	\| X (Twitter) \| 1200×675 (16:9), 800×800 \| — \| 400×400 \| See twitter-x-posts \|
56	\| LinkedIn \| 1200×627, 1200×1200; carousel up to 20 \| — \| 400×400 \| See linkedin-posts; vertical preferred on mobile \|
57	\| Pinterest \| 1000×1500 (2:3) \| — \| 165×165 \| Alt text ~25% more impressions; see pinterest-posts \|
58	\| Instagram \| 1080×1350 (4:5), 1080×1080 \| 1080×1920 (9:16) \| 320×320 \| 4:5 outperforms square on feed \|
59	\| Facebook \| 1200×630, 1080×1080 \| 1080×1920 \| 320×320 \| \|
60	\| YouTube \| Thumbnail 1280×720 \| — \| 800×800 \| \|
61
62	General: 1080px width works across most platforms; vertical (4:5, 9:16) outperforms square on mobile-first feeds. Keep critical elements (logo, text) in safe center—platforms may crop.
63
64	---
65
66	## 4. Visual Repurposing
67
68	Principle: One core visual → multiple crops/formats → multiple channels.
69
70	\| Core Visual \| Adaptations \| Channels \|
71	\|-------------\|-------------\|----------\|
72	\| Infographic \| Full (blog), cropped sections (Instagram, LinkedIn carousel), square (X) \| Blog, LinkedIn, Instagram, X \|
73	\| Case study graphic \| Hero (blog), single slide (LinkedIn), story (Instagram) \| Blog, LinkedIn, Instagram \|
74	\| Product screenshot \| Hero (landing), post (X, LinkedIn), email header \| Website, social, email \|
75	\| Quote graphic \| Square (X, LinkedIn), 4:5 (Instagram) \| X, LinkedIn, Instagram \|
76
77	Workflow: Design at largest needed size; export platform-specific crops. Use consistent colors, fonts, logo placement (see brand-visual-generator).
78
79	---
80
81	## 5. Visual-First Content Planning
82
83	- Plan images in content calendar: Don't add visuals as afterthought; visuals drive engagement
84	- Batch by theme: Create visuals for a topic cluster or campaign together for consistency
85	- Repurposing column: In c

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