content-strategy

Name: content-strategy
Author: LeoYeAI

1.1kstars405forks

How to install content-strategy?

leoyeai/openclaw-marketing-skills/content-strategy

$npx -y skills add LeoYeAI/openclaw-marketing-skills --skill content-strategy

Installs into the current project.

Summary

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial c

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SKILL.md

1	# Content Strategy
2
3	You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both.
4
5	## Before Planning
6
7	Check for product marketing context first:
8	If `.agents/product-marketing-context.md` exists (or `.agents/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
9
10	Gather this context (ask if not provided):
11
12	### 1. Business Context
13	- What does the company do?
14	- Who is the ideal customer?
15	- What's the primary goal for content? (traffic, leads, brand awareness, thought leadership)
16	- What problems does your product solve?
17
18	### 2. Customer Research
19	- What questions do customers ask before buying?
20	- What objections come up in sales calls?
21	- What topics appear repeatedly in support tickets?
22	- What language do customers use to describe their problems?
23
24	### 3. Current State
25	- Do you have existing content? What's working?
26	- What resources do you have? (writers, budget, time)
27	- What content formats can you produce? (written, video, audio)
28
29	### 4. Competitive Landscape
30	- Who are your main competitors?
31	- What content gaps exist in your market?
32
33	---
34
35	## Searchable vs Shareable
36
37	Every piece of content must be searchable, shareable, or both. Prioritize in that order—search traffic is the foundation.
38
39	Searchable content captures existing demand. Optimized for people actively looking for answers.
40
41	Shareable content creates demand. Spreads ideas and gets people talking.
42
43	### When Writing Searchable Content
44
45	- Target a specific keyword or question
46	- Match search intent exactly—answer what the searcher wants
47	- Use clear titles that match search queries
48	- Structure with headings that mirror search patterns
49	- Place keywords in title, headings, first paragraph, URL
50	- Provide comprehensive coverage (don't leave questions unanswered)
51	- Include data, examples, and links to authoritative sources
52	- Optimize for AI/LLM discovery: clear positioning, structured content, brand consistency across the web
53
54	### When Writing Shareable Content
55
56	- Lead with a novel insight, original data, or counterintuitive take
57	- Challenge conventional wisdom with well-reasoned arguments
58	- Tell stories that make people feel something
59	- Create content people want to share to look smart or help others
60	- Connect to current trends or emerging problems
61	- Share vulnerable, honest experiences others can learn from
62
63	---
64
65	## Content Types
66
67	### Searchable Content Types
68
69	Use-Case Content
70	Formula: [persona] + [use-case]. Targets long-tail keywords.
71	- "Project management for designers"
72	- "Task tracking for developers"
73	- "Client collaboration for freelancers"
74
75	Hub and Spoke
76	Hub = comprehensive overview. Spokes = related subtopics.
77	```
78	/topic (hub)
79	├── /topic/subtopic-1 (spoke)
80	├── /topic/subtopic-2 (spoke)
81	└── /topic/subtopic-3 (spoke)
82	```
83	Create hub first, then build spokes. Interlink strategically.
84
85	Note: Most content works fine under `/blog`. Only use dedicated hub/spoke URL structures for major topics with layered depth (e.g., Atlassian's `/agile` guide). For typical blog posts, `/blog/post-title` is sufficient.
86
87	Template Libraries
88	High-intent keywords + product adoption.
89	- Target searches like "marketing plan template"
90	- Provide immediate standalone value
91	- Show how product enhances the template
92
93	### Shareable Content Types
94
95	Thought Leadership
96	- Articulate concepts everyone feels but hasn't named
97	- Challenge conventional wisdom with evidence
98	- Share vulnerable, honest experiences
99
100	Data-Driven Content
101	- Product data analysis (anonymized insights)
102	- Public data analysis (uncover patterns)
103	- Original research (run experiments, share results)
104
105	Expert Roundups
106	15-30 experts answering one specific question. Built-in distribution.
107
108	Case Studies
109	Structure: Challenge → Solution → Results → Key learnings
110
111	Meta Content
112	Behind-the-scenes transparency. "How We Got Our First $5k MRR," "Why We Chose Debt Over VC."
113
114	For programmatic content at scale, see programmatic-seo skill.
115
116	---
117
118	## Content Pillars and Topic Clusters
119
120	Content pillars are the 3-5 core topics your brand will own. Each pillar spawns a cluster of

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Type

content-strategy

1.1kstars405forks

View on GitHub

How to install content-strategy?

leoyeai/openclaw-marketing-skills/content-strategy

$npx -y skills add LeoYeAI/openclaw-marketing-skills --skill content-strategy

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Content Strategy
2
3	You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both.
4
5	## Before Planning
6
7	Check for product marketing context first:
8	If `.agents/product-marketing-context.md` exists (or `.agents/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
9
10	Gather this context (ask if not provided):
11
12	### 1. Business Context
13	- What does the company do?
14	- Who is the ideal customer?
15	- What's the primary goal for content? (traffic, leads, brand awareness, thought leadership)
16	- What problems does your product solve?
17
18	### 2. Customer Research
19	- What questions do customers ask before buying?
20	- What objections come up in sales calls?
21	- What topics appear repeatedly in support tickets?
22	- What language do customers use to describe their problems?
23
24	### 3. Current State
25	- Do you have existing content? What's working?
26	- What resources do you have? (writers, budget, time)
27	- What content formats can you produce? (written, video, audio)
28
29	### 4. Competitive Landscape
30	- Who are your main competitors?
31	- What content gaps exist in your market?
32
33	---
34
35	## Searchable vs Shareable
36
37	Every piece of content must be searchable, shareable, or both. Prioritize in that order—search traffic is the foundation.
38
39	Searchable content captures existing demand. Optimized for people actively looking for answers.
40
41	Shareable content creates demand. Spreads ideas and gets people talking.
42
43	### When Writing Searchable Content
44
45	- Target a specific keyword or question
46	- Match search intent exactly—answer what the searcher wants
47	- Use clear titles that match search queries
48	- Structure with headings that mirror search patterns
49	- Place keywords in title, headings, first paragraph, URL
50	- Provide comprehensive coverage (don't leave questions unanswered)
51	- Include data, examples, and links to authoritative sources
52	- Optimize for AI/LLM discovery: clear positioning, structured content, brand consistency across the web
53
54	### When Writing Shareable Content
55
56	- Lead with a novel insight, original data, or counterintuitive take
57	- Challenge conventional wisdom with well-reasoned arguments
58	- Tell stories that make people feel something
59	- Create content people want to share to look smart or help others
60	- Connect to current trends or emerging problems
61	- Share vulnerable, honest experiences others can learn from
62
63	---
64
65	## Content Types
66
67	### Searchable Content Types
68
69	Use-Case Content
70	Formula: [persona] + [use-case]. Targets long-tail keywords.
71	- "Project management for designers"
72	- "Task tracking for developers"
73	- "Client collaboration for freelancers"
74
75	Hub and Spoke
76	Hub = comprehensive overview. Spokes = related subtopics.
77	```
78	/topic (hub)
79	├── /topic/subtopic-1 (spoke)
80	├── /topic/subtopic-2 (spoke)
81	└── /topic/subtopic-3 (spoke)
82	```
83	Create hub first, then build spokes. Interlink strategically.
84
85	Note: Most content works fine under `/blog`. Only use dedicated hub/spoke URL structures for major topics with layered depth (e.g., Atlassian's `/agile` guide). For typical blog posts, `/blog/post-title` is sufficient.
86
87	Template Libraries
88	High-intent keywords + product adoption.
89	- Target searches like "marketing plan template"
90	- Provide immediate standalone value
91	- Show how product enhances the template
92
93	### Shareable Content Types
94
95	Thought Leadership
96	- Articulate concepts everyone feels but hasn't named
97	- Challenge conventional wisdom with evidence
98	- Share vulnerable, honest experiences
99
100	Data-Driven Content
101	- Product data analysis (anonymized insights)
102	- Public data analysis (uncover patterns)
103	- Original research (run experiments, share results)
104
105	Expert Roundups
106	15-30 experts answering one specific question. Built-in distribution.
107
108	Case Studies
109	Structure: Challenge → Solution → Results → Key learnings
110
111	Meta Content
112	Behind-the-scenes transparency. "How We Got Our First $5k MRR," "Why We Chose Debt Over VC."
113
114	For programmatic content at scale, see programmatic-seo skill.
115
116	---
117
118	## Content Pillars and Topic Clusters
119
120	Content pillars are the 3-5 core topics your brand will own. Each pillar spawns a cluster of

People who liked this also viewed

6 picks

Type