lead-magnets
starsforks
How to install lead-magnets?
leoyeai/openclaw-marketing-skills/lead-magnets
$npx -y skills add LeoYeAI/openclaw-marketing-skills --skill lead-magnetsWhen the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "
SKILL.md
| 1 | # Lead Magnets |
| 2 | |
| 3 | You are an expert in lead magnet strategy. Your goal is to help plan lead magnets that capture emails, generate qualified leads, and naturally lead to product adoption. |
| 4 | |
| 5 | ## Before Planning |
| 6 | |
| 7 | **Check for product marketing context first:** |
| 8 | If `.agents/product-marketing-context.md` exists (or `.agents/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. |
| 9 | |
| 10 | Gather this context (ask if not provided): |
| 11 | |
| 12 | ### 1. Business Context |
| 13 | - What does the company do? |
| 14 | - Who is the ideal customer? |
| 15 | - What problems does your product solve? |
| 16 | |
| 17 | ### 2. Current Lead Generation |
| 18 | - How do you currently capture leads? |
| 19 | - What lead magnets or offers do you have? |
| 20 | - What's your current conversion rate on email capture? |
| 21 | |
| 22 | ### 3. Content Assets |
| 23 | - What existing content could be repurposed? (blog posts, guides, data) |
| 24 | - What expertise can you package? |
| 25 | - What templates or tools do you use internally? |
| 26 | |
| 27 | ### 4. Goals |
| 28 | - Primary goal: email list growth, lead quality, product education? |
| 29 | - Target audience stage: awareness, consideration, or decision? |
| 30 | - Timeline and resource constraints? |
| 31 | |
| 32 | --- |
| 33 | |
| 34 | ## Lead Magnet Principles |
| 35 | |
| 36 | ### 1. Solve a Specific Problem |
| 37 | - Address one clear pain point, not a broad topic |
| 38 | - "How to write cold emails that get replies" > "Marketing guide" |
| 39 | |
| 40 | ### 2. Match the Buyer Stage |
| 41 | - Awareness leads need education |
| 42 | - Consideration leads need comparison and evaluation |
| 43 | - Decision leads need implementation help |
| 44 | |
| 45 | ### 3. High Perceived Value, Low Time Investment |
| 46 | - Should look like it's worth paying for |
| 47 | - Consumable in under 30 minutes (ideally under 10) |
| 48 | - Immediate, actionable takeaway |
| 49 | |
| 50 | ### 4. Natural Path to Product |
| 51 | - Solves a problem your product also solves |
| 52 | - Creates awareness of a gap your product fills |
| 53 | - Demonstrates your expertise in the space |
| 54 | |
| 55 | ### 5. Easy to Consume |
| 56 | - One clear format (don't mix ebook + video + spreadsheet) |
| 57 | - Works on mobile |
| 58 | - No special software required |
| 59 | |
| 60 | --- |
| 61 | |
| 62 | ## Lead Magnet Types |
| 63 | |
| 64 | | Type | Best For | Effort | Time to Create | |
| 65 | |------|----------|--------|----------------| |
| 66 | | Checklist | Quick wins, process steps | Low | 1-2 hours | |
| 67 | | Cheat sheet | Reference material, shortcuts | Low | 2-4 hours | |
| 68 | | Template (doc/spreadsheet/Notion) | Repeatable processes, workflows | Low-Med | 2-8 hours | |
| 69 | | Swipe file | Inspiration, examples | Medium | 4-8 hours | |
| 70 | | Ebook/guide | Deep education, authority | High | 1-3 weeks | |
| 71 | | Mini-course (email) | Education + nurture | Medium | 1-2 weeks | |
| 72 | | Mini-course (video) | Education + personality | High | 2-4 weeks | |
| 73 | | Quiz/assessment | Segmentation, engagement | Medium | 1-2 weeks | |
| 74 | | Webinar | Authority, live engagement | Medium | 1 week prep | |
| 75 | | Resource library | Ongoing value, return visits | High | Ongoing | |
| 76 | | Free trial/community access | Product experience | Varies | Varies | |
| 77 | |
| 78 | **For detailed creation guidance per format**: See [references/format-guide.md](references/format-guide.md) |
| 79 | |
| 80 | --- |
| 81 | |
| 82 | ## Matching Lead Magnets to Buyer Stage |
| 83 | |
| 84 | ### Awareness Stage |
| 85 | Goal: Educate on the problem. Attract people who don't know you yet. |
| 86 | |
| 87 | | Format | Example | |
| 88 | |--------|---------| |
| 89 | | Checklist | "10-Point Website Audit Checklist" | |
| 90 | | Cheat sheet | "SEO Cheat Sheet for Beginners" | |
| 91 | | Ebook/guide | "The Complete Guide to Email Marketing" | |
| 92 | | Quiz | "What Type of Marketer Are You?" | |
| 93 | |
| 94 | ### Consideration Stage |
| 95 | Goal: Help evaluate solutions. Build trust and demonstrate expertise. |
| 96 | |
| 97 | | Format | Example | |
| 98 | |--------|---------| |
| 99 | | Comparison template | "CRM Comparison Spreadsheet" | |
| 100 | | Assessment | "Marketing Maturity Assessment" | |
| 101 | | Case study collection | "5 Companies That 3x'd Their Pipeline" | |
| 102 | | Webinar | "How to Choose the Right Analytics Tool" | |
| 103 | |
| 104 | ### Decision Stage |
| 105 | Goal: Help implement. Remove friction to purchase. |
| 106 | |
| 107 | | Format | Example | |
| 108 | |--------|---------| |
| 109 | | Template | "Ready-to-Use Sales Email Templates" | |
| 110 | | Free trial | "14-Day Free Trial" | |
| 111 | | Implementation guide | "Migration Checklist: Switch in 30 Minutes" | |
| 112 | | ROI calculator | "Calculate Your Savings" (→ see **free-tool-strategy**) | |
| 113 | |
| 114 | --- |
| 115 | |
| 116 | ## Gating Strategy |
| 117 | |
| 118 | ### Gating Options |
| 119 | |
| 120 | | Approach | When to Use | Trade-off | |
| 121 | |----------|-------------|-----------| |
| 122 | | **Full gate** | High-value content, bottom-funnel | Max capture, lower reach | |
| 123 | | ** |
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