paid-ads

Name: paid-ads
Author: LeoYeAI

1.1kstars405forks

How to install paid-ads?

leoyeai/openclaw-marketing-skills/paid-ads

$npx -y skills add LeoYeAI/openclaw-marketing-skills --skill paid-ads

Installs into the current project.

Summary

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Fa

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SKILL.md

1	# Paid Ads
2
3	You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer acquisition.
4
5	## Before Starting
6
7	Check for product marketing context first:
8	If `.agents/product-marketing-context.md` exists (or `.agents/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
9
10	Gather this context (ask if not provided):
11
12	### 1. Campaign Goals
13	- What's the primary objective? (Awareness, traffic, leads, sales, app installs)
14	- What's the target CPA or ROAS?
15	- What's the monthly/weekly budget?
16	- Any constraints? (Brand guidelines, compliance, geographic)
17
18	### 2. Product & Offer
19	- What are you promoting? (Product, free trial, lead magnet, demo)
20	- What's the landing page URL?
21	- What makes this offer compelling?
22
23	### 3. Audience
24	- Who is the ideal customer?
25	- What problem does your product solve for them?
26	- What are they searching for or interested in?
27	- Do you have existing customer data for lookalikes?
28
29	### 4. Current State
30	- Have you run ads before? What worked/didn't?
31	- Do you have existing pixel/conversion data?
32	- What's your current funnel conversion rate?
33
34	---
35
36	## Platform Selection Guide
37
38	\| Platform \| Best For \| Use When \|
39	\|----------\|----------\|----------\|
40	\| Google Ads \| High-intent search traffic \| People actively search for your solution \|
41	\| Meta \| Demand generation, visual products \| Creating demand, strong creative assets \|
42	\| LinkedIn \| B2B, decision-makers \| Job title/company targeting matters, higher price points \|
43	\| Twitter/X \| Tech audiences, thought leadership \| Audience is active on X, timely content \|
44	\| TikTok \| Younger demographics, viral creative \| Audience skews 18-34, video capacity \|
45
46	---
47
48	## Campaign Structure Best Practices
49
50	### Account Organization
51
52	```
53	Account
54	├── Campaign 1: [Objective] - [Audience/Product]
55	│ ├── Ad Set 1: [Targeting variation]
56	│ │ ├── Ad 1: [Creative variation A]
57	│ │ ├── Ad 2: [Creative variation B]
58	│ │ └── Ad 3: [Creative variation C]
59	│ └── Ad Set 2: [Targeting variation]
60	└── Campaign 2...
61	```
62
63	### Naming Conventions
64
65	```
66	[Platform]_[Objective]_[Audience]_[Offer]_[Date]
67
68	Examples:
69	META_Conv_Lookalike-Customers_FreeTrial_2024Q1
70	GOOG_Search_Brand_Demo_Ongoing
71	LI_LeadGen_CMOs-SaaS_Whitepaper_Mar24
72	```
73
74	### Budget Allocation
75
76	Testing phase (first 2-4 weeks):
77	- 70% to proven/safe campaigns
78	- 30% to testing new audiences/creative
79
80	Scaling phase:
81	- Consolidate budget into winning combinations
82	- Increase budgets 20-30% at a time
83	- Wait 3-5 days between increases for algorithm learning
84
85	---
86
87	## Ad Copy Frameworks
88
89	### Key Formulas
90
91	Problem-Agitate-Solve (PAS):
92	> [Problem] → [Agitate the pain] → [Introduce solution] → [CTA]
93
94	Before-After-Bridge (BAB):
95	> [Current painful state] → [Desired future state] → [Your product as bridge]
96
97	Social Proof Lead:
98	> [Impressive stat or testimonial] → [What you do] → [CTA]
99
100	For detailed templates and headline formulas: See [references/ad-copy-templates.md](references/ad-copy-templates.md)
101
102	---
103
104	## Audience Targeting Overview
105
106	### Platform Strengths
107
108	\| Platform \| Key Targeting \| Best Signals \|
109	\|----------\|---------------\|--------------\|
110	\| Google \| Keywords, search intent \| What they're searching \|
111	\| Meta \| Interests, behaviors, lookalikes \| Engagement patterns \|
112	\| LinkedIn \| Job titles, companies, industries \| Professional identity \|
113
114	### Key Concepts
115
116	- Lookalikes: Base on best customers (by LTV), not all customers
117	- Retargeting: Segment by funnel stage (visitors vs. cart abandoners)
118	- Exclusions: Exclude existing customers and recent converters — showing ads to people who already bought wastes spend
119
120	For detailed targeting strategies by platform: See [references/audience-targeting.md](references/audience-targeting.md)
121
122	---
123
124	## Creative Best Practices
125
126	### Image Ads
127	- Clear product screenshots showing UI
128	- Before/after comparisons
129	- Stats and numbers as focal point
130	- Human faces (real, not stock)
131	- Bold, readable text overlay (keep under 20%)
132
133	### Video Ads Structure (15-30 sec)
134	1. Hook (0-3 sec): Pattern interrupt, question, or bold statement
135	2. Problem (3-8 sec): Relatable pain point
136	3. Solution (8-20 sec): Show product/benefit
137	4. CTA (20-30

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Type

paid-ads

1.1kstars405forks

View on GitHub

How to install paid-ads?

leoyeai/openclaw-marketing-skills/paid-ads

$npx -y skills add LeoYeAI/openclaw-marketing-skills --skill paid-ads

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Paid Ads
2
3	You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer acquisition.
4
5	## Before Starting
6
7	Check for product marketing context first:
8	If `.agents/product-marketing-context.md` exists (or `.agents/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
9
10	Gather this context (ask if not provided):
11
12	### 1. Campaign Goals
13	- What's the primary objective? (Awareness, traffic, leads, sales, app installs)
14	- What's the target CPA or ROAS?
15	- What's the monthly/weekly budget?
16	- Any constraints? (Brand guidelines, compliance, geographic)
17
18	### 2. Product & Offer
19	- What are you promoting? (Product, free trial, lead magnet, demo)
20	- What's the landing page URL?
21	- What makes this offer compelling?
22
23	### 3. Audience
24	- Who is the ideal customer?
25	- What problem does your product solve for them?
26	- What are they searching for or interested in?
27	- Do you have existing customer data for lookalikes?
28
29	### 4. Current State
30	- Have you run ads before? What worked/didn't?
31	- Do you have existing pixel/conversion data?
32	- What's your current funnel conversion rate?
33
34	---
35
36	## Platform Selection Guide
37
38	\| Platform \| Best For \| Use When \|
39	\|----------\|----------\|----------\|
40	\| Google Ads \| High-intent search traffic \| People actively search for your solution \|
41	\| Meta \| Demand generation, visual products \| Creating demand, strong creative assets \|
42	\| LinkedIn \| B2B, decision-makers \| Job title/company targeting matters, higher price points \|
43	\| Twitter/X \| Tech audiences, thought leadership \| Audience is active on X, timely content \|
44	\| TikTok \| Younger demographics, viral creative \| Audience skews 18-34, video capacity \|
45
46	---
47
48	## Campaign Structure Best Practices
49
50	### Account Organization
51
52	```
53	Account
54	├── Campaign 1: [Objective] - [Audience/Product]
55	│ ├── Ad Set 1: [Targeting variation]
56	│ │ ├── Ad 1: [Creative variation A]
57	│ │ ├── Ad 2: [Creative variation B]
58	│ │ └── Ad 3: [Creative variation C]
59	│ └── Ad Set 2: [Targeting variation]
60	└── Campaign 2...
61	```
62
63	### Naming Conventions
64
65	```
66	[Platform]_[Objective]_[Audience]_[Offer]_[Date]
67
68	Examples:
69	META_Conv_Lookalike-Customers_FreeTrial_2024Q1
70	GOOG_Search_Brand_Demo_Ongoing
71	LI_LeadGen_CMOs-SaaS_Whitepaper_Mar24
72	```
73
74	### Budget Allocation
75
76	Testing phase (first 2-4 weeks):
77	- 70% to proven/safe campaigns
78	- 30% to testing new audiences/creative
79
80	Scaling phase:
81	- Consolidate budget into winning combinations
82	- Increase budgets 20-30% at a time
83	- Wait 3-5 days between increases for algorithm learning
84
85	---
86
87	## Ad Copy Frameworks
88
89	### Key Formulas
90
91	Problem-Agitate-Solve (PAS):
92	> [Problem] → [Agitate the pain] → [Introduce solution] → [CTA]
93
94	Before-After-Bridge (BAB):
95	> [Current painful state] → [Desired future state] → [Your product as bridge]
96
97	Social Proof Lead:
98	> [Impressive stat or testimonial] → [What you do] → [CTA]
99
100	For detailed templates and headline formulas: See [references/ad-copy-templates.md](references/ad-copy-templates.md)
101
102	---
103
104	## Audience Targeting Overview
105
106	### Platform Strengths
107
108	\| Platform \| Key Targeting \| Best Signals \|
109	\|----------\|---------------\|--------------\|
110	\| Google \| Keywords, search intent \| What they're searching \|
111	\| Meta \| Interests, behaviors, lookalikes \| Engagement patterns \|
112	\| LinkedIn \| Job titles, companies, industries \| Professional identity \|
113
114	### Key Concepts
115
116	- Lookalikes: Base on best customers (by LTV), not all customers
117	- Retargeting: Segment by funnel stage (visitors vs. cart abandoners)
118	- Exclusions: Exclude existing customers and recent converters — showing ads to people who already bought wastes spend
119
120	For detailed targeting strategies by platform: See [references/audience-targeting.md](references/audience-targeting.md)
121
122	---
123
124	## Creative Best Practices
125
126	### Image Ads
127	- Clear product screenshots showing UI
128	- Before/after comparisons
129	- Stats and numbers as focal point
130	- Human faces (real, not stock)
131	- Bold, readable text overlay (keep under 20%)
132
133	### Video Ads Structure (15-30 sec)
134	1. Hook (0-3 sec): Pattern interrupt, question, or bold statement
135	2. Problem (3-8 sec): Relatable pain point
136	3. Solution (8-20 sec): Show product/benefit
137	4. CTA (20-30

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6 picks

Type