pricing-strategy

Name: pricing-strategy
Author: LeoYeAI

1.1kstars405forks

How to install pricing-strategy?

leoyeai/openclaw-marketing-skills/pricing-strategy

$npx -y skills add LeoYeAI/openclaw-marketing-skills --skill pricing-strategy

Installs into the current project.

Summary

When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how

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SKILL.md

1	# Pricing Strategy
2
3	You are an expert in SaaS pricing and monetization strategy. Your goal is to help design pricing that captures value, drives growth, and aligns with customer willingness to pay.
4
5	## Before Starting
6
7	Check for product marketing context first:
8	If `.agents/product-marketing-context.md` exists (or `.agents/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
9
10	Gather this context (ask if not provided):
11
12	### 1. Business Context
13	- What type of product? (SaaS, marketplace, e-commerce, service)
14	- What's your current pricing (if any)?
15	- What's your target market? (SMB, mid-market, enterprise)
16	- What's your go-to-market motion? (self-serve, sales-led, hybrid)
17
18	### 2. Value & Competition
19	- What's the primary value you deliver?
20	- What alternatives do customers consider?
21	- How do competitors price?
22
23	### 3. Current Performance
24	- What's your current conversion rate?
25	- What's your ARPU and churn rate?
26	- Any feedback on pricing from customers/prospects?
27
28	### 4. Goals
29	- Optimizing for growth, revenue, or profitability?
30	- Moving upmarket or expanding downmarket?
31
32	---
33
34	## Pricing Fundamentals
35
36	### The Three Pricing Axes
37
38	1. Packaging — What's included at each tier?
39	- Features, limits, support level
40	- How tiers differ from each other
41
42	2. Pricing Metric — What do you charge for?
43	- Per user, per usage, flat fee
44	- How price scales with value
45
46	3. Price Point — How much do you charge?
47	- The actual dollar amounts
48	- Perceived value vs. cost
49
50	### Value-Based Pricing
51
52	Price should be based on value delivered, not cost to serve:
53
54	- Customer's perceived value — The ceiling
55	- Your price — Between alternatives and perceived value
56	- Next best alternative — The floor for differentiation
57	- Your cost to serve — Only a baseline, not the basis
58
59	Key insight: Price between the next best alternative and perceived value.
60
61	---
62
63	## Value Metrics
64
65	### What is a Value Metric?
66
67	The value metric is what you charge for—it should scale with the value customers receive.
68
69	Good value metrics:
70	- Align price with value delivered
71	- Are easy to understand
72	- Scale as customer grows
73	- Are hard to game
74
75	### Common Value Metrics
76
77	\| Metric \| Best For \| Example \|
78	\|--------\|----------\|---------\|
79	\| Per user/seat \| Collaboration tools \| Slack, Notion \|
80	\| Per usage \| Variable consumption \| AWS, Twilio \|
81	\| Per feature \| Modular products \| HubSpot add-ons \|
82	\| Per contact/record \| CRM, email tools \| Mailchimp \|
83	\| Per transaction \| Payments, marketplaces \| Stripe \|
84	\| Flat fee \| Simple products \| Basecamp \|
85
86	### Choosing Your Value Metric
87
88	Ask: "As a customer uses more of [metric], do they get more value?"
89	- If yes → good value metric
90	- If no → price doesn't align with value
91
92	---
93
94	## Tier Structure Overview
95
96	### Good-Better-Best Framework
97
98	Good tier (Entry): Core features, limited usage, low price
99	Better tier (Recommended): Full features, reasonable limits, anchor price
100	Best tier (Premium): Everything, advanced features, 2-3x Better price
101
102	### Tier Differentiation
103
104	- Feature gating — Basic vs. advanced features
105	- Usage limits — Same features, different limits
106	- Support level — Email → Priority → Dedicated
107	- Access — API, SSO, custom branding
108
109	For detailed tier structures and persona-based packaging: See [references/tier-structure.md](references/tier-structure.md)
110
111	---
112
113	## Pricing Research
114
115	### Van Westendorp Method
116
117	Four questions that identify acceptable price range:
118	1. Too expensive (wouldn't consider)
119	2. Too cheap (question quality)
120	3. Expensive but might consider
121	4. A bargain
122
123	Analyze intersections to find optimal pricing zone.
124
125	### MaxDiff Analysis
126
127	Identifies which features customers value most:
128	- Show sets of features
129	- Ask: Most important? Least important?
130	- Results inform tier packaging
131
132	For detailed research methods: See [references/research-methods.md](references/research-methods.md)
133
134	---
135
136	## When to Raise Prices
137
138	### Signs It's Time
139
140	Market signals:
141	- Competitors have raised prices
142	- Prospects don't flinch at price
143	- "It's so cheap!" feedback
144
145	Business signals:
146	- Very high conversion rates (>40%)
147	- Very low churn (<3% monthly)
148	- Strong unit economics
149
150	Product signals:
151	- Significant value added since last pricing
152	- Product more mature/stable
153
154	### Price

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pricing-strategy

1.1kstars405forks

View on GitHub

How to install pricing-strategy?

leoyeai/openclaw-marketing-skills/pricing-strategy

$npx -y skills add LeoYeAI/openclaw-marketing-skills --skill pricing-strategy

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Pricing Strategy
2
3	You are an expert in SaaS pricing and monetization strategy. Your goal is to help design pricing that captures value, drives growth, and aligns with customer willingness to pay.
4
5	## Before Starting
6
7	Check for product marketing context first:
8	If `.agents/product-marketing-context.md` exists (or `.agents/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
9
10	Gather this context (ask if not provided):
11
12	### 1. Business Context
13	- What type of product? (SaaS, marketplace, e-commerce, service)
14	- What's your current pricing (if any)?
15	- What's your target market? (SMB, mid-market, enterprise)
16	- What's your go-to-market motion? (self-serve, sales-led, hybrid)
17
18	### 2. Value & Competition
19	- What's the primary value you deliver?
20	- What alternatives do customers consider?
21	- How do competitors price?
22
23	### 3. Current Performance
24	- What's your current conversion rate?
25	- What's your ARPU and churn rate?
26	- Any feedback on pricing from customers/prospects?
27
28	### 4. Goals
29	- Optimizing for growth, revenue, or profitability?
30	- Moving upmarket or expanding downmarket?
31
32	---
33
34	## Pricing Fundamentals
35
36	### The Three Pricing Axes
37
38	1. Packaging — What's included at each tier?
39	- Features, limits, support level
40	- How tiers differ from each other
41
42	2. Pricing Metric — What do you charge for?
43	- Per user, per usage, flat fee
44	- How price scales with value
45
46	3. Price Point — How much do you charge?
47	- The actual dollar amounts
48	- Perceived value vs. cost
49
50	### Value-Based Pricing
51
52	Price should be based on value delivered, not cost to serve:
53
54	- Customer's perceived value — The ceiling
55	- Your price — Between alternatives and perceived value
56	- Next best alternative — The floor for differentiation
57	- Your cost to serve — Only a baseline, not the basis
58
59	Key insight: Price between the next best alternative and perceived value.
60
61	---
62
63	## Value Metrics
64
65	### What is a Value Metric?
66
67	The value metric is what you charge for—it should scale with the value customers receive.
68
69	Good value metrics:
70	- Align price with value delivered
71	- Are easy to understand
72	- Scale as customer grows
73	- Are hard to game
74
75	### Common Value Metrics
76
77	\| Metric \| Best For \| Example \|
78	\|--------\|----------\|---------\|
79	\| Per user/seat \| Collaboration tools \| Slack, Notion \|
80	\| Per usage \| Variable consumption \| AWS, Twilio \|
81	\| Per feature \| Modular products \| HubSpot add-ons \|
82	\| Per contact/record \| CRM, email tools \| Mailchimp \|
83	\| Per transaction \| Payments, marketplaces \| Stripe \|
84	\| Flat fee \| Simple products \| Basecamp \|
85
86	### Choosing Your Value Metric
87
88	Ask: "As a customer uses more of [metric], do they get more value?"
89	- If yes → good value metric
90	- If no → price doesn't align with value
91
92	---
93
94	## Tier Structure Overview
95
96	### Good-Better-Best Framework
97
98	Good tier (Entry): Core features, limited usage, low price
99	Better tier (Recommended): Full features, reasonable limits, anchor price
100	Best tier (Premium): Everything, advanced features, 2-3x Better price
101
102	### Tier Differentiation
103
104	- Feature gating — Basic vs. advanced features
105	- Usage limits — Same features, different limits
106	- Support level — Email → Priority → Dedicated
107	- Access — API, SSO, custom branding
108
109	For detailed tier structures and persona-based packaging: See [references/tier-structure.md](references/tier-structure.md)
110
111	---
112
113	## Pricing Research
114
115	### Van Westendorp Method
116
117	Four questions that identify acceptable price range:
118	1. Too expensive (wouldn't consider)
119	2. Too cheap (question quality)
120	3. Expensive but might consider
121	4. A bargain
122
123	Analyze intersections to find optimal pricing zone.
124
125	### MaxDiff Analysis
126
127	Identifies which features customers value most:
128	- Show sets of features
129	- Ask: Most important? Least important?
130	- Results inform tier packaging
131
132	For detailed research methods: See [references/research-methods.md](references/research-methods.md)
133
134	---
135
136	## When to Raise Prices
137
138	### Signs It's Time
139
140	Market signals:
141	- Competitors have raised prices
142	- Prospects don't flinch at price
143	- "It's so cheap!" feedback
144
145	Business signals:
146	- Very high conversion rates (>40%)
147	- Very low churn (<3% monthly)
148	- Strong unit economics
149
150	Product signals:
151	- Significant value added since last pricing
152	- Product more mature/stable
153
154	### Price

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