product-marketing-context

Name: product-marketing-context
Author: LeoYeAI

1.1kstars405forks

How to install product-marketing-context?

leoyeai/openclaw-marketing-skills/product-marketing-context

$npx -y skills add LeoYeAI/openclaw-marketing-skills --skill product-marketing-context

Installs into the current project.

Summary

When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants

Files · 1

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SKILL.md

1	# Product Marketing Context
2
3	You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.
4
5	The document is stored at `.agents/product-marketing-context.md`.
6
7	## Workflow
8
9	### Step 1: Check for Existing Context
10
11	First, check if `.agents/product-marketing-context.md` already exists.
12
13	If it exists:
14	- Read it and summarize what's captured
15	- Ask which sections they want to update
16	- Only gather info for those sections
17
18	If it doesn't exist, offer two options:
19
20	1. Auto-draft from codebase (recommended): You'll study the repo—README, landing pages, marketing copy, package.json, etc.—and draft a V1 of the context document. The user then reviews, corrects, and fills gaps. This is faster than starting from scratch.
21
22	2. Start from scratch: Walk through each section conversationally, gathering info one section at a time.
23
24	Most users prefer option 1. After presenting the draft, ask: "What needs correcting? What's missing?"
25
26	### Step 2: Gather Information
27
28	If auto-drafting:
29	1. Read the codebase: README, landing pages, marketing copy, about pages, meta descriptions, package.json, any existing docs
30	2. Draft all sections based on what you find
31	3. Present the draft and ask what needs correcting or is missing
32	4. Iterate until the user is satisfied
33
34	If starting from scratch:
35	Walk through each section below conversationally, one at a time. Don't dump all questions at once.
36
37	For each section:
38	1. Briefly explain what you're capturing
39	2. Ask relevant questions
40	3. Confirm accuracy
41	4. Move to the next
42
43	Push for verbatim customer language — exact phrases are more valuable than polished descriptions because they reflect how customers actually think and speak, which makes copy more resonant.
44
45	---
46
47	## Sections to Capture
48
49	### 1. Product Overview
50	- One-line description
51	- What it does (2-3 sentences)
52	- Product category (what "shelf" you sit on—how customers search for you)
53	- Product type (SaaS, marketplace, e-commerce, service, etc.)
54
55	### 2. Target Audience
56	- Primary ICP (Ideal Customer Profile): role, company type, size, industry
57	- Secondary audiences if applicable
58	- What they're trying to accomplish (jobs-to-be-done)
59	- Their biggest pain points and frustrations
60
61	### 3. Positioning & Differentiation
62	- Key differentiators vs. alternatives
63	- Unique mechanism or approach
64	- What you're NOT (important for clarity)
65	- Positioning statement (optional but helpful)
66
67	### 4. Value Proposition
68	- Primary benefit (the most important outcome customers get)
69	- Secondary benefits
70	- Proof points (numbers, results, testimonials)
71
72	### 5. Pricing
73	- Price points and tiers
74	- Free trial or freemium? Terms?
75	- How pricing is structured (per seat, usage, flat rate)
76
77	### 6. Competitive Landscape
78	- Direct competitors
79	- Indirect alternatives
80	- How you win vs. each
81
82	### 7. Voice & Messaging
83	- Brand voice and tone
84	- Words/phrases to use
85	- Words/phrases to avoid
86	- Example copy you love
87
88	### 8. Customer Language
89	- How customers describe their problem
90	- How they describe the solution they want
91	- Exact phrases from reviews, interviews, support tickets
92
93	---
94
95	## Output Format
96
97	Save to `.agents/product-marketing-context.md`:
98
99	```markdown
100	# Product Marketing Context
101
102	## Product Overview
103	[content]
104
105	## Target Audience
106	[content]
107
108	## Positioning & Differentiation
109	[content]
110
111	## Value Proposition
112	[content]
113
114	## Pricing
115	[content]
116
117	## Competitive Landscape
118	[content]
119
120	## Voice & Messaging
121	[content]
122
123	## Customer Language
124	[content]
125
126	---
127	Last updated: [date]
128	```
129
130	After saving, confirm the file was created and remind the user that all other marketing skills will automatically reference this context.

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Type

product-marketing-context

1.1kstars405forks

View on GitHub

How to install product-marketing-context?

leoyeai/openclaw-marketing-skills/product-marketing-context

$npx -y skills add LeoYeAI/openclaw-marketing-skills --skill product-marketing-context

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Product Marketing Context
2
3	You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.
4
5	The document is stored at `.agents/product-marketing-context.md`.
6
7	## Workflow
8
9	### Step 1: Check for Existing Context
10
11	First, check if `.agents/product-marketing-context.md` already exists.
12
13	If it exists:
14	- Read it and summarize what's captured
15	- Ask which sections they want to update
16	- Only gather info for those sections
17
18	If it doesn't exist, offer two options:
19
20	1. Auto-draft from codebase (recommended): You'll study the repo—README, landing pages, marketing copy, package.json, etc.—and draft a V1 of the context document. The user then reviews, corrects, and fills gaps. This is faster than starting from scratch.
21
22	2. Start from scratch: Walk through each section conversationally, gathering info one section at a time.
23
24	Most users prefer option 1. After presenting the draft, ask: "What needs correcting? What's missing?"
25
26	### Step 2: Gather Information
27
28	If auto-drafting:
29	1. Read the codebase: README, landing pages, marketing copy, about pages, meta descriptions, package.json, any existing docs
30	2. Draft all sections based on what you find
31	3. Present the draft and ask what needs correcting or is missing
32	4. Iterate until the user is satisfied
33
34	If starting from scratch:
35	Walk through each section below conversationally, one at a time. Don't dump all questions at once.
36
37	For each section:
38	1. Briefly explain what you're capturing
39	2. Ask relevant questions
40	3. Confirm accuracy
41	4. Move to the next
42
43	Push for verbatim customer language — exact phrases are more valuable than polished descriptions because they reflect how customers actually think and speak, which makes copy more resonant.
44
45	---
46
47	## Sections to Capture
48
49	### 1. Product Overview
50	- One-line description
51	- What it does (2-3 sentences)
52	- Product category (what "shelf" you sit on—how customers search for you)
53	- Product type (SaaS, marketplace, e-commerce, service, etc.)
54
55	### 2. Target Audience
56	- Primary ICP (Ideal Customer Profile): role, company type, size, industry
57	- Secondary audiences if applicable
58	- What they're trying to accomplish (jobs-to-be-done)
59	- Their biggest pain points and frustrations
60
61	### 3. Positioning & Differentiation
62	- Key differentiators vs. alternatives
63	- Unique mechanism or approach
64	- What you're NOT (important for clarity)
65	- Positioning statement (optional but helpful)
66
67	### 4. Value Proposition
68	- Primary benefit (the most important outcome customers get)
69	- Secondary benefits
70	- Proof points (numbers, results, testimonials)
71
72	### 5. Pricing
73	- Price points and tiers
74	- Free trial or freemium? Terms?
75	- How pricing is structured (per seat, usage, flat rate)
76
77	### 6. Competitive Landscape
78	- Direct competitors
79	- Indirect alternatives
80	- How you win vs. each
81
82	### 7. Voice & Messaging
83	- Brand voice and tone
84	- Words/phrases to use
85	- Words/phrases to avoid
86	- Example copy you love
87
88	### 8. Customer Language
89	- How customers describe their problem
90	- How they describe the solution they want
91	- Exact phrases from reviews, interviews, support tickets
92
93	---
94
95	## Output Format
96
97	Save to `.agents/product-marketing-context.md`:
98
99	```markdown
100	# Product Marketing Context
101
102	## Product Overview
103	[content]
104
105	## Target Audience
106	[content]
107
108	## Positioning & Differentiation
109	[content]
110
111	## Value Proposition
112	[content]
113
114	## Pricing
115	[content]
116
117	## Competitive Landscape
118	[content]
119
120	## Voice & Messaging
121	[content]
122
123	## Customer Language
124	[content]
125
126	---
127	Last updated: [date]
128	```
129
130	After saving, confirm the file was created and remind the user that all other marketing skills will automatically reference this context.

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6 picks

Type