competitor-research

Name: competitor-research
Author: matteotitta

36stars14forks

How to install competitor-research?

matteotitta/claude-code-marketing-quickstart/competitor-research

$npx -y skills add matteotitta/claude-code-marketing-quickstart --skill competitor-research

Installs into the current project.

Summary

Run deep research on a single competitor. Produces a dossier with executive summary, position + messaging, status-quo alternatives, key differentiators, pricing position, where-they-win / where-they-lose, threat assessment, and what to watch. Writes to marketing/competitors/MMYY-

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SKILL.md

1	# competitor-research — Stage 1 research skill
2
3	The first skill in the article's Example 1 chain. Reads a competitor URL + name, produces a structured dossier, writes the file to `marketing/competitors/MMYY-{slug}.md`. Run once per competitor (3-5 competitors is typical for the first cycle). After all per-competitor files exist, run `/competitor-aggregate` to synthesize the canonical threat matrix.
4
5	---
6
7	## When to use
8
9	- Day 1 of the article's Example 1 ("foundational workflow"): you have a list of 3-5 competitors and need structured intel on each
10	- Before refreshing `/positioning` — positioning must read from current competitor intel
11	- Before writing battlecards or comparison pages
12	- Quarterly refresh of any specific competitor that's made a major move (funding, launch, executive change)
13
14	## When NOT to use
15
16	- Aggregating across multiple competitors (use `/competitor-aggregate` after this skill produces per-competitor files)
17	- Building battlecards (use `/sales-enablement` — different shape, sales-team-facing)
18	- ICP research (use `/icp-research`)
19	- General company background unrelated to competition (use `/company-context`)
20
21	## How it works
22
23	1. Inputs: competitor name + competitor URL (required). Optional: industry context, key differentiator hypothesis you want to test.
24	2. Reads (optional Exa MCP for fresh web data): competitor homepage, pricing page, about page, recent blog posts, recent LinkedIn activity.
25	3. Produces a 12-section dossier (matching the PulseAnalytics example at `marketing/competitors/0526-competitor-a.md`):
26	- Executive summary (3-4 sentences)
27	- Anchor + category
28	- Position + messaging
29	- Status-quo alternatives they position against
30	- Key differentiators (claimed)
31	- Pricing position
32	- Where they win
33	- Where they lose (your wedge)
34	- Threat assessment (PRIMARY / DIRECT / STEALTH / LOW / DEFUNCT)
35	- Win-loss patterns (from your deal history if available)
36	- What to watch
37	- Refresh cadence + owner
38	4. Every claim tagged with confidence per `.claude/rules/ontology.md`: `[VERIFIED: source, url, date]`, `[INFERRED: from X + Y]`, `[ESTIMATED: reasoning]`, `[UNAVAILABLE]`.
39	5. Writes the file to `marketing/competitors/MMYY-{competitor-slug}.md`. MMYY is current month+year (e.g., `0526` for May 2026).
40
41	## Invoke
42
43	```
44	/competitor-research Bizible — https://bizible.com
45	```
46
47	Or open-ended:
48	```
49	/competitor-research analyze our top competitor — Bizible — and write the dossier
50	```
51
52	## Example output (against the PulseAnalytics example seed)
53
54	See [`marketing/competitors/0526-competitor-a.md`](../../../marketing/competitors/0526-competitor-a.md) for a fully-populated example of what this skill produces. Notice:
55
56	- Anchor + threat level surfaced in the executive summary
57	- Claims tagged with confidence levels
58	- `[UNAVAILABLE]` notation where real data isn't accessible to the skill (e.g., your private win-loss data)
59	- Refresh cadence + owner at bottom
60
61	## Dependencies
62
63	- Reads from: `marketing/positioning/positioning.md` (optional — gives the skill context on what differentiation matters); `marketing/icp/ICP.md` (optional — informs "where they win vs. lose" framing).
64	- Reads via Exa MCP (optional): competitor's website, recent news, public reviews on G2/Reddit/Trustpilot.
65	- Writes to: `marketing/competitors/MMYY-{slug}.md`
66
67	## Customization
68
69	Change the dimension count or section structure by editing this SKILL.md body. The 12-section default tracks the Genesys ontology (`.claude/rules/ontology.md` § competitor-intel). Add a custom dimension (e.g., "Open-source posture" if you're in a category where that matters) by appending a new section after section 8.
70
71	## Where this fits in the Example 1 chain
72
73	```
74	Day 1-3: /competitor-research × N (this skill) → per-competitor files in marketing/competitors/
75	Day 4:

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competitor-research

36stars14forks

View on GitHub

How to install competitor-research?

matteotitta/claude-code-marketing-quickstart/competitor-research

$npx -y skills add matteotitta/claude-code-marketing-quickstart --skill competitor-research

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# competitor-research — Stage 1 research skill
2
3	The first skill in the article's Example 1 chain. Reads a competitor URL + name, produces a structured dossier, writes the file to `marketing/competitors/MMYY-{slug}.md`. Run once per competitor (3-5 competitors is typical for the first cycle). After all per-competitor files exist, run `/competitor-aggregate` to synthesize the canonical threat matrix.
4
5	---
6
7	## When to use
8
9	- Day 1 of the article's Example 1 ("foundational workflow"): you have a list of 3-5 competitors and need structured intel on each
10	- Before refreshing `/positioning` — positioning must read from current competitor intel
11	- Before writing battlecards or comparison pages
12	- Quarterly refresh of any specific competitor that's made a major move (funding, launch, executive change)
13
14	## When NOT to use
15
16	- Aggregating across multiple competitors (use `/competitor-aggregate` after this skill produces per-competitor files)
17	- Building battlecards (use `/sales-enablement` — different shape, sales-team-facing)
18	- ICP research (use `/icp-research`)
19	- General company background unrelated to competition (use `/company-context`)
20
21	## How it works
22
23	1. Inputs: competitor name + competitor URL (required). Optional: industry context, key differentiator hypothesis you want to test.
24	2. Reads (optional Exa MCP for fresh web data): competitor homepage, pricing page, about page, recent blog posts, recent LinkedIn activity.
25	3. Produces a 12-section dossier (matching the PulseAnalytics example at `marketing/competitors/0526-competitor-a.md`):
26	- Executive summary (3-4 sentences)
27	- Anchor + category
28	- Position + messaging
29	- Status-quo alternatives they position against
30	- Key differentiators (claimed)
31	- Pricing position
32	- Where they win
33	- Where they lose (your wedge)
34	- Threat assessment (PRIMARY / DIRECT / STEALTH / LOW / DEFUNCT)
35	- Win-loss patterns (from your deal history if available)
36	- What to watch
37	- Refresh cadence + owner
38	4. Every claim tagged with confidence per `.claude/rules/ontology.md`: `[VERIFIED: source, url, date]`, `[INFERRED: from X + Y]`, `[ESTIMATED: reasoning]`, `[UNAVAILABLE]`.
39	5. Writes the file to `marketing/competitors/MMYY-{competitor-slug}.md`. MMYY is current month+year (e.g., `0526` for May 2026).
40
41	## Invoke
42
43	```
44	/competitor-research Bizible — https://bizible.com
45	```
46
47	Or open-ended:
48	```
49	/competitor-research analyze our top competitor — Bizible — and write the dossier
50	```
51
52	## Example output (against the PulseAnalytics example seed)
53
54	See [`marketing/competitors/0526-competitor-a.md`](../../../marketing/competitors/0526-competitor-a.md) for a fully-populated example of what this skill produces. Notice:
55
56	- Anchor + threat level surfaced in the executive summary
57	- Claims tagged with confidence levels
58	- `[UNAVAILABLE]` notation where real data isn't accessible to the skill (e.g., your private win-loss data)
59	- Refresh cadence + owner at bottom
60
61	## Dependencies
62
63	- Reads from: `marketing/positioning/positioning.md` (optional — gives the skill context on what differentiation matters); `marketing/icp/ICP.md` (optional — informs "where they win vs. lose" framing).
64	- Reads via Exa MCP (optional): competitor's website, recent news, public reviews on G2/Reddit/Trustpilot.
65	- Writes to: `marketing/competitors/MMYY-{slug}.md`
66
67	## Customization
68
69	Change the dimension count or section structure by editing this SKILL.md body. The 12-section default tracks the Genesys ontology (`.claude/rules/ontology.md` § competitor-intel). Add a custom dimension (e.g., "Open-source posture" if you're in a category where that matters) by appending a new section after section 8.
70
71	## Where this fits in the Example 1 chain
72
73	```
74	Day 1-3: /competitor-research × N (this skill) → per-competitor files in marketing/competitors/
75	Day 4:

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