matteotitta/claude-code-marketing-quickstart
11 skills
$npx skills add matteotitta/claude-code-marketing-quickstartSkillInstalls
brand-kitExtract visual identity from screenshots (primary) or website URL (fallback) and compile into a DESIGN.md-format brand kit — YAML token frontmatter (colors, typography, rounded, spacing, components) +competitor-aggregateSynthesize multiple per-competitor research files (produced by /competitor-research) into a single canonical threat matrix. Writes to marketing/competitors/aggregate.md as the locked canonical versioncompetitor-researchRun deep research on a single competitor. Produces a dossier with executive summary, position + messaging, status-quo alternatives, key differentiators, pricing position, where-they-win / where-they-lexpert-povExtract a founder's or expert's point of view — core beliefs, contrarian takes, origin stories, taste — and synthesize a recommended "one big idea" (OBI) that anchors thought leadership and brand voicfunnel-strategyMaps your company's GTM motion (PLG, SLG, or Hybrid) to concrete funnel stages with inputs, outputs, and qualification criteria per stage. Detects motion type from website + Exa research, then produceicp-researchBuild structured ICP documentation by scraping case studies, testimonials, and solutions pages from your website. Produces firmographics, champion + economic buyer personas, pain points, decision critlevelScore your Claude Code environment on a fun 0-10 ladder (Tourist → Swarm) calibrated to the quickstart's 4 systems — Context, Skills, Integrations, Orchestration. Two front doors - an interactive quizpositioningDevelop positioning strategy with anchor, differentiators, status-quo alternatives, and a positioning statement. Reads from marketing/icp/ICP.md + marketing/competitors/aggregate.md. Writes to marketiproduct-messagingBuild a 10-component messaging library from your positioning + ICP + competitor aggregate. Produces positioning statement, value propositions, key differentiators, taglines, CTA variants, proof pointstov-guidelinesExtract voice patterns from existing content (website, blog, social, sales-call transcripts) and codify into voice rules. Produces voice analysis + voice guidelines (rules per pattern + violation pattwin-loss-analysisAnalyze sales-call transcripts to extract why deals are won and lost across six dimensions — product, messaging, GTM/sales, pricing, competition, and customer context. Produces aggregated patterns wit