Develop positioning strategy with anchor, differentiators, status-quo alternatives, and a positioning statement. Reads from marketing/icp/ICP.md + marketing/competitors/aggregate.md. Writes to marketing/positioning/positioning.md as the canonical positioning every downstream skill reads. Triggers - "positioning", "category definition", "how do we position", "positioning strategy", "anchor + differentiators
$npx -y skills add matteotitta/claude-code-marketing-quickstart --skill positioningInstalls into the current project.
Run `npx skills use "https://github.com/matteotitta/claude-code-marketing-quickstart" --skill "matteotitta/claude-code-marketing-quickstart/positioning"` and follow the generated skill instructions now. Read its complete output, redirecting it to a temporary file first if necessary. Resolve relative paths from the supporting-files directory it provides.
Use the skills in "https://github.com/matteotitta/claude-code-marketing-quickstart" that are relevant to the current task. Run `npx skills add "https://github.com/matteotitta/claude-code-marketing-quickstart"` and select the relevant skills, then follow their instructions.