Build a 10-component messaging library from your positioning + ICP + competitor aggregate. Produces positioning statement, value propositions, key differentiators, taglines, CTA variants, proof points, messaging hierarchy, status-quo alternatives. Writes to marketing/messaging/messaging.md as the canonical messaging library every downstream content / paid / outbound / lifecycle skill reads. Triggers - "product messaging", "messaging library", "value props", "messaging framework", "build messaging", "messaging components
How to install product-messaging?
matteotitta/claude-code-marketing-quickstart/product-messaging
$npx -y skills add matteotitta/claude-code-marketing-quickstart --skill product-messagingInstalls into the current project.
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Run `npx skills use "https://github.com/matteotitta/claude-code-marketing-quickstart" --skill "matteotitta/claude-code-marketing-quickstart/product-messaging"` and follow the generated skill instructions now. Read its complete output, redirecting it to a temporary file first if necessary. Resolve relative paths from the supporting-files directory it provides.
Use the skills in "https://github.com/matteotitta/claude-code-marketing-quickstart" that are relevant to the current task. Run `npx skills add "https://github.com/matteotitta/claude-code-marketing-quickstart"` and select the relevant skills, then follow their instructions.
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