expert-pov

Name: expert-pov
Author: matteotitta

36stars14forks

How to install expert-pov?

matteotitta/claude-code-marketing-quickstart/expert-pov

$npx -y skills add matteotitta/claude-code-marketing-quickstart --skill expert-pov

Installs into the current project.

Summary

Extract a founder's or expert's point of view — core beliefs, contrarian takes, origin stories, taste — and synthesize a recommended "one big idea" (OBI) that anchors thought leadership and brand voice. Writes to marketing/expert-pov/expert-pov.md. Triggers - "expert pov", "found

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SKILL.md

1	# expert-pov — founder point-of-view research skill
2
3	Extracts the founder's / expert's genuine point of view and synthesizes a recommended "one big idea" (OBI) — the belief they can credibly own for years. Writes to `marketing/expert-pov/expert-pov.md`. This is the source the brand voice, thought-leadership, and founder-led content all read from.
4
5	---
6
7	## When to use
8
9	- Spinning up founder-led thought leadership and you need a defensible angle, not generic takes
10	- Brand voice or positioning leans on founder conviction and you want it captured once, sourced
11	- Before a content push where the founder is the face
12
13	## When NOT to use
14
15	- For company tone-of-voice rules (use `/tov-guidelines` — voice mechanics, not beliefs)
16	- For positioning strategy (use `/positioning` — market position, not personal POV)
17	- When there's no real founder input to work from — see the thin-input guard below
18
19	## Inputs — and the thin-input guard
20
21	Founder input is the raw material: existing content (LinkedIn posts, podcast transcripts, interviews, talks) or answers to the question bank. If the available input is thin — fewer than ~3 distinct beliefs, 1 origin story, and 1 contrarian position — halt before OBI synthesis and ask the founder for more. A fabricated POV is worse than none; it reads hollow and fails the 100 Posts Test below.
22
23	## How it works
24
25	1. Inputs: founder content URLs and/or interview answers. Optional: `marketing/brand/brand-voice.md` for voice alignment.
26	2. Reads (Exa MCP for public founder content): LinkedIn, podcasts, interviews, talks, prior writing.
27	3. Produces a structured POV with these sections (matches the PulseAnalytics example):
28	- Belief map — core beliefs + the implicit assumptions under them + where each invites push-back
29	- Contrarian positions — the hot takes, with what the consensus view is and why the founder departs from it
30	- Origin stories — 2-3 moments that shaped the thinking (the realization, what changed)
31	- Taste profile — what they admire, what they reject, their quality bar
32	- Theme clusters — 3-5 recurring territories the founder returns to
33	- Recommended OBI — the one big idea, scored on authenticity / differentiation / memorability / scalability / business fit, with an activation angle
34	4. Apply the 100 Posts Test — could the founder genuinely write 100 authentic posts on this OBI? If not, it's a campaign, not an OBI. Pick again.
35	5. Every belief traces to a quote or a stated answer; nothing invented. Mark gaps `[UNAVAILABLE]`.
36	6. Writes to `marketing/expert-pov/expert-pov.md` (overwrites prior canonical; git history preserves prior versions).
37
38	## Invoke
39
40	```
41	/expert-pov
42	```
43
44	Then share founder content links or answer the question bank. Or:
45
46	```
47	/expert-pov — founder LinkedIn: [URL] + this podcast transcript: [paste]
48	```
49
50	## Example output
51
52	See [`marketing/expert-pov/expert-pov.md`](../../../pulse-analytics-example/expert-pov/expert-pov.md) for the PulseAnalytics example seed. Notice: beliefs carry their counter-view; the OBI is scored, not asserted; the 100 Posts Test is applied explicitly.
53
54	## Dependencies
55
56	- Reads from: founder content + interview answers (required); `marketing/brand/brand-voice.md` (optional)
57	- Reads via Exa MCP (optional): public founder content
58	- Writes to: `marketing/expert-pov/expert-pov.md` (canonical; thought-leadership + founder content read from here)
59
60	## Customization
61
62	When there's more than one public-facing expert (a founder + a head of product who both post), run once per person — each gets their own OBI. Keep them distinct; a shared "company POV" dilutes both.
63
64	## Where this fits in the chain
65
66	```
67	/tov-guidelines → company voice mechanics
68	/expert-pov (THIS SKILL) → founder beliefs + OBI
69	↓
70	/positioning + /product-messaging borrow the founder's framing
71	content (thought leadership, social) is written f

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expert-pov

36stars14forks

View on GitHub

How to install expert-pov?

matteotitta/claude-code-marketing-quickstart/expert-pov

$npx -y skills add matteotitta/claude-code-marketing-quickstart --skill expert-pov

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# expert-pov — founder point-of-view research skill
2
3	Extracts the founder's / expert's genuine point of view and synthesizes a recommended "one big idea" (OBI) — the belief they can credibly own for years. Writes to `marketing/expert-pov/expert-pov.md`. This is the source the brand voice, thought-leadership, and founder-led content all read from.
4
5	---
6
7	## When to use
8
9	- Spinning up founder-led thought leadership and you need a defensible angle, not generic takes
10	- Brand voice or positioning leans on founder conviction and you want it captured once, sourced
11	- Before a content push where the founder is the face
12
13	## When NOT to use
14
15	- For company tone-of-voice rules (use `/tov-guidelines` — voice mechanics, not beliefs)
16	- For positioning strategy (use `/positioning` — market position, not personal POV)
17	- When there's no real founder input to work from — see the thin-input guard below
18
19	## Inputs — and the thin-input guard
20
21	Founder input is the raw material: existing content (LinkedIn posts, podcast transcripts, interviews, talks) or answers to the question bank. If the available input is thin — fewer than ~3 distinct beliefs, 1 origin story, and 1 contrarian position — halt before OBI synthesis and ask the founder for more. A fabricated POV is worse than none; it reads hollow and fails the 100 Posts Test below.
22
23	## How it works
24
25	1. Inputs: founder content URLs and/or interview answers. Optional: `marketing/brand/brand-voice.md` for voice alignment.
26	2. Reads (Exa MCP for public founder content): LinkedIn, podcasts, interviews, talks, prior writing.
27	3. Produces a structured POV with these sections (matches the PulseAnalytics example):
28	- Belief map — core beliefs + the implicit assumptions under them + where each invites push-back
29	- Contrarian positions — the hot takes, with what the consensus view is and why the founder departs from it
30	- Origin stories — 2-3 moments that shaped the thinking (the realization, what changed)
31	- Taste profile — what they admire, what they reject, their quality bar
32	- Theme clusters — 3-5 recurring territories the founder returns to
33	- Recommended OBI — the one big idea, scored on authenticity / differentiation / memorability / scalability / business fit, with an activation angle
34	4. Apply the 100 Posts Test — could the founder genuinely write 100 authentic posts on this OBI? If not, it's a campaign, not an OBI. Pick again.
35	5. Every belief traces to a quote or a stated answer; nothing invented. Mark gaps `[UNAVAILABLE]`.
36	6. Writes to `marketing/expert-pov/expert-pov.md` (overwrites prior canonical; git history preserves prior versions).
37
38	## Invoke
39
40	```
41	/expert-pov
42	```
43
44	Then share founder content links or answer the question bank. Or:
45
46	```
47	/expert-pov — founder LinkedIn: [URL] + this podcast transcript: [paste]
48	```
49
50	## Example output
51
52	See [`marketing/expert-pov/expert-pov.md`](../../../pulse-analytics-example/expert-pov/expert-pov.md) for the PulseAnalytics example seed. Notice: beliefs carry their counter-view; the OBI is scored, not asserted; the 100 Posts Test is applied explicitly.
53
54	## Dependencies
55
56	- Reads from: founder content + interview answers (required); `marketing/brand/brand-voice.md` (optional)
57	- Reads via Exa MCP (optional): public founder content
58	- Writes to: `marketing/expert-pov/expert-pov.md` (canonical; thought-leadership + founder content read from here)
59
60	## Customization
61
62	When there's more than one public-facing expert (a founder + a head of product who both post), run once per person — each gets their own OBI. Keep them distinct; a shared "company POV" dilutes both.
63
64	## Where this fits in the chain
65
66	```
67	/tov-guidelines → company voice mechanics
68	/expert-pov (THIS SKILL) → founder beliefs + OBI
69	↓
70	/positioning + /product-messaging borrow the founder's framing
71	content (thought leadership, social) is written f

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6 picks

Type