funnel-strategy

Name: funnel-strategy
Author: matteotitta

36stars14forks

How to install funnel-strategy?

matteotitta/claude-code-marketing-quickstart/funnel-strategy

$npx -y skills add matteotitta/claude-code-marketing-quickstart --skill funnel-strategy

Installs into the current project.

Summary

Maps your company's GTM motion (PLG, SLG, or Hybrid) to concrete funnel stages with inputs, outputs, and qualification criteria per stage. Detects motion type from website + Exa research, then produces pre-close + post-close stage definitions, the FETE mapping (Fit / Engagement /

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SKILL.md

1	# funnel-strategy — research skill
2
3	Infer and structure your sales funnel based on your GTM motion. Reads ICP + positioning (if locked) and your website signals to produce pre-close + post-close stages with qualification criteria per stage. Output: `marketing/funnel/funnel-strategy.md`.
4
5	## When to use
6
7	- Early in the engagement, after ICP research is in place — defines the stages every downstream skill assumes
8	- When the GTM motion is shifting (e.g., PLG → Hybrid as enterprise deals start landing)
9	- Quarterly refresh if win/loss data suggests stages are misaligned with reality
10
11	## When NOT to use
12
13	- For lead scoring logic per account — use `/lead-scoring` after this is locked
14	- For lifecycle email campaign design — use `/lifecycle-marketing` after this is locked
15	- If you already have a documented funnel that the team trusts — skip this; it's already done
16
17	## Inputs
18
19	- Recommended: `marketing/icp/ICP.md` (the champion + economic buyer help identify stage transitions)
20	- Recommended: `marketing/positioning/positioning.md` (status-quo alternatives often map to closed-lost re-entry signals)
21	- Your company website URL (Exa fetches + reads it)
22
23	## What it produces
24
25	`marketing/funnel/funnel-strategy.md` with these sections:
26
27	- GTM motion classification — PLG / SLG / Hybrid, with evidence from website + ICP signals
28	- Pre-close stages — typically 4–6 stages (Aware → Engaged → Qualified → Discovery → Evaluation → Closed-Won)
29	- Post-close stages — Onboarding → Activated → Habitual → Expansion (or Churn-Risk → Recovered)
30	- Per-stage definitions — what triggers entry, what defines progression, what qualification criteria gate the next stage
31	- FETE mapping — Fit / Engagement / Tier / Eligibility signals per stage
32	- Closed-lost re-entry paths — how leads that dropped out get back in
33
34	## Example run
35
36	In your terminal: `/funnel-strategy`
37
38	Claude reads your ICP + positioning files + fetches your website, then walks you through the GTM motion classification. Edits the draft with you, then writes the final to `marketing/funnel/funnel-strategy.md`.
39
40	For the format: see [`../../../pulse-analytics-example/funnel/funnel-strategy.md`](../../../pulse-analytics-example/funnel/funnel-strategy.md) — fully populated example for the fictional PulseAnalytics B2B SaaS analytics company.

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Type

funnel-strategy

36stars14forks

View on GitHub

How to install funnel-strategy?

matteotitta/claude-code-marketing-quickstart/funnel-strategy

$npx -y skills add matteotitta/claude-code-marketing-quickstart --skill funnel-strategy

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# funnel-strategy — research skill
2
3	Infer and structure your sales funnel based on your GTM motion. Reads ICP + positioning (if locked) and your website signals to produce pre-close + post-close stages with qualification criteria per stage. Output: `marketing/funnel/funnel-strategy.md`.
4
5	## When to use
6
7	- Early in the engagement, after ICP research is in place — defines the stages every downstream skill assumes
8	- When the GTM motion is shifting (e.g., PLG → Hybrid as enterprise deals start landing)
9	- Quarterly refresh if win/loss data suggests stages are misaligned with reality
10
11	## When NOT to use
12
13	- For lead scoring logic per account — use `/lead-scoring` after this is locked
14	- For lifecycle email campaign design — use `/lifecycle-marketing` after this is locked
15	- If you already have a documented funnel that the team trusts — skip this; it's already done
16
17	## Inputs
18
19	- Recommended: `marketing/icp/ICP.md` (the champion + economic buyer help identify stage transitions)
20	- Recommended: `marketing/positioning/positioning.md` (status-quo alternatives often map to closed-lost re-entry signals)
21	- Your company website URL (Exa fetches + reads it)
22
23	## What it produces
24
25	`marketing/funnel/funnel-strategy.md` with these sections:
26
27	- GTM motion classification — PLG / SLG / Hybrid, with evidence from website + ICP signals
28	- Pre-close stages — typically 4–6 stages (Aware → Engaged → Qualified → Discovery → Evaluation → Closed-Won)
29	- Post-close stages — Onboarding → Activated → Habitual → Expansion (or Churn-Risk → Recovered)
30	- Per-stage definitions — what triggers entry, what defines progression, what qualification criteria gate the next stage
31	- FETE mapping — Fit / Engagement / Tier / Eligibility signals per stage
32	- Closed-lost re-entry paths — how leads that dropped out get back in
33
34	## Example run
35
36	In your terminal: `/funnel-strategy`
37
38	Claude reads your ICP + positioning files + fetches your website, then walks you through the GTM motion classification. Edits the draft with you, then writes the final to `marketing/funnel/funnel-strategy.md`.
39
40	For the format: see [`../../../pulse-analytics-example/funnel/funnel-strategy.md`](../../../pulse-analytics-example/funnel/funnel-strategy.md) — fully populated example for the fictional PulseAnalytics B2B SaaS analytics company.

People who liked this also viewed

6 picks

Type