direct-response-copy

Name: direct-response-copy
Author: MoizIbnYousaf

27stars5forks

How to install direct-response-copy?

moizibnyousaf/marketing-cli/direct-response-copy

$npx -y skills add MoizIbnYousaf/marketing-cli --skill direct-response-copy

Installs into the current project.

Summary

Write copy that converts. Use when writing landing pages, emails, sales copy, headlines, CTAs, social posts, cold emails, or any persuasive text. Triggers on 'copy', 'copywriting', 'sales copy', 'landing page copy', 'cold email', 'headlines', 'write me a page', 'make this convert

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SKILL.md

1	> Note: Examples below use fictional brands (Acme, Lumi, Helm). Replace with your own brand context.
2
3	# Direct Response Copy
4
5	Here's what separates copy that converts from copy that just exists: the good stuff sounds like a person talking to you. Not a marketing team. Not a guru. Not a robot. A person who figured something out and wants to share it.
6
7	That's what this skill does. It writes copy that feels natural while deploying the persuasion principles that actually work. The reader shouldn't notice the technique. They should just find themselves nodding along and clicking the button.
8
9	## Modes
10
11	This skill operates in three modes. Select based on what the user needs:
12
13	\| Mode \| When to Use \| Trigger Phrases \|
14	\|------\|-------------\|----------------\|
15	\| Generate (default) \| Write new copy from scratch \| "write copy," "landing page," "headlines," "sales copy," "social post" \|
16	\| Cold-email \| B2B cold outreach, prospecting sequences \| "cold email," "cold outreach," "prospecting email," "nobody's replying" \|
17	\| Edit \| Review and improve existing copy \| "edit this copy," "review my copy," "tighten this up," "copy sweep," "proofread" \|
18
19	---
20
21	## On Activation
22
23	1. Read `brand/voice-profile.md` if it exists — match tone, vocabulary, rhythm
24	2. Read `brand/positioning.md` if it exists — use the chosen angle as the copy's foundation
25	3. Read `brand/audience.md` if it exists — match awareness level to headline approach
26	4. Read `brand/creative-kit.md` if it exists — visual consistency for landing pages
27	5. If `brand/` does not exist, proceed without it. This skill works standalone.
28	6. Read `brand/landscape.md` if it exists — check the Claims Blacklist before making ecosystem or competitive claims. If stale (>14 days) or missing, warn that market claims may be outdated.
29	7. Check `marketing/campaigns/` for existing copy — if found, ask: revise, add new, or start fresh?
30
31	---
32
33	## The Core Principle
34
35	Write like you're explaining to a smart friend who's skeptical but curious. Back up every claim with specifics. Make the transformation viscerally clear.
36
37	---
38
39	## Brand Integration
40
41	Brand files shape every piece of copy:
42
43	- voice-profile.md → Tone, vocabulary, rhythm. If voice is casual/founder-led, use contractions, fragments, first person. If professional/corporate, complete sentences, third person. Copy that doesn't match voice fails regardless of technique.
44	- positioning.md → The chosen angle becomes the copy's foundation. Every headline, every CTA, every proof point reinforces the positioning angle. Don't drift.
45	- audience.md → Awareness level determines headline approach (see Schwartz's 5 Levels in references). Pain points become the "agitate" section. Language from the persona goes directly into copy.
46	- creative-kit.md → Visual consistency for landing pages. Color palette, imagery style, layout preferences.
47
48	---
49
50	## Mode: Generate (Default)
51
52	### Execution Flow
53
54	Follow this sequence for every Generate task:
55
56	1. Establish format — What are we writing? (table below)
57	2. Identify awareness level — Match to Schwartz's 5 Levels (see references)
58	3. Generate 5-10 headline variants — Using different frameworks
59	4. Write opening lines — Match format and awareness level
60	5. Write body copy — Follow the full sequence for the format
61	6. Apply the So What? Chain — Feature → Functional → Financial → Emotional
62	7. Write CTAs — Benefit-oriented, friction reducers below
63	8. Score with rubric — Must hit 56+ to ship
64	9. Suggest A/B tests — 3-5 tests with priority
65	10. Output to files — With frontmatter
66
67	### What Are We Writing?
68
69	Before diving into frameworks, establish the format:
70
71	\| Format \| Structure \| Constraints \|
72	\|--------\|-----------\|-------------\|
73	\| Landing page \| Hero, problem, solution, proof, CTA \| 800-2000 words, mobile-first, one primary CTA \|
74	\| Sales page \| Extended sequence with founder story, FAQ \| 2000-5000 words, multiple CTAs,

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direct-response-copy

27stars5forks

View on GitHub

How to install direct-response-copy?

moizibnyousaf/marketing-cli/direct-response-copy

$npx -y skills add MoizIbnYousaf/marketing-cli --skill direct-response-copy

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	> Note: Examples below use fictional brands (Acme, Lumi, Helm). Replace with your own brand context.
2
3	# Direct Response Copy
4
5	Here's what separates copy that converts from copy that just exists: the good stuff sounds like a person talking to you. Not a marketing team. Not a guru. Not a robot. A person who figured something out and wants to share it.
6
7	That's what this skill does. It writes copy that feels natural while deploying the persuasion principles that actually work. The reader shouldn't notice the technique. They should just find themselves nodding along and clicking the button.
8
9	## Modes
10
11	This skill operates in three modes. Select based on what the user needs:
12
13	\| Mode \| When to Use \| Trigger Phrases \|
14	\|------\|-------------\|----------------\|
15	\| Generate (default) \| Write new copy from scratch \| "write copy," "landing page," "headlines," "sales copy," "social post" \|
16	\| Cold-email \| B2B cold outreach, prospecting sequences \| "cold email," "cold outreach," "prospecting email," "nobody's replying" \|
17	\| Edit \| Review and improve existing copy \| "edit this copy," "review my copy," "tighten this up," "copy sweep," "proofread" \|
18
19	---
20
21	## On Activation
22
23	1. Read `brand/voice-profile.md` if it exists — match tone, vocabulary, rhythm
24	2. Read `brand/positioning.md` if it exists — use the chosen angle as the copy's foundation
25	3. Read `brand/audience.md` if it exists — match awareness level to headline approach
26	4. Read `brand/creative-kit.md` if it exists — visual consistency for landing pages
27	5. If `brand/` does not exist, proceed without it. This skill works standalone.
28	6. Read `brand/landscape.md` if it exists — check the Claims Blacklist before making ecosystem or competitive claims. If stale (>14 days) or missing, warn that market claims may be outdated.
29	7. Check `marketing/campaigns/` for existing copy — if found, ask: revise, add new, or start fresh?
30
31	---
32
33	## The Core Principle
34
35	Write like you're explaining to a smart friend who's skeptical but curious. Back up every claim with specifics. Make the transformation viscerally clear.
36
37	---
38
39	## Brand Integration
40
41	Brand files shape every piece of copy:
42
43	- voice-profile.md → Tone, vocabulary, rhythm. If voice is casual/founder-led, use contractions, fragments, first person. If professional/corporate, complete sentences, third person. Copy that doesn't match voice fails regardless of technique.
44	- positioning.md → The chosen angle becomes the copy's foundation. Every headline, every CTA, every proof point reinforces the positioning angle. Don't drift.
45	- audience.md → Awareness level determines headline approach (see Schwartz's 5 Levels in references). Pain points become the "agitate" section. Language from the persona goes directly into copy.
46	- creative-kit.md → Visual consistency for landing pages. Color palette, imagery style, layout preferences.
47
48	---
49
50	## Mode: Generate (Default)
51
52	### Execution Flow
53
54	Follow this sequence for every Generate task:
55
56	1. Establish format — What are we writing? (table below)
57	2. Identify awareness level — Match to Schwartz's 5 Levels (see references)
58	3. Generate 5-10 headline variants — Using different frameworks
59	4. Write opening lines — Match format and awareness level
60	5. Write body copy — Follow the full sequence for the format
61	6. Apply the So What? Chain — Feature → Functional → Financial → Emotional
62	7. Write CTAs — Benefit-oriented, friction reducers below
63	8. Score with rubric — Must hit 56+ to ship
64	9. Suggest A/B tests — 3-5 tests with priority
65	10. Output to files — With frontmatter
66
67	### What Are We Writing?
68
69	Before diving into frameworks, establish the format:
70
71	\| Format \| Structure \| Constraints \|
72	\|--------\|-----------\|-------------\|
73	\| Landing page \| Hero, problem, solution, proof, CTA \| 800-2000 words, mobile-first, one primary CTA \|
74	\| Sales page \| Extended sequence with founder story, FAQ \| 2000-5000 words, multiple CTAs,

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6 picks

Type