$npx -y skills add MoizIbnYousaf/marketing-cli --skill marketing-demoRecord product demos and walkthroughs for marketing assets. Two modes: quick screenshot-stitch demos via ply + ffmpeg, or polished Remotion compositions. Use when the user mentions product demo, demo video, walkthrough video, feature showcase, screen recording, GIF demo, product
| 1 | # /marketing-demo — Product Demo Recorder |
| 2 | |
| 3 | Record product demos for marketing. Two production paths: quick (ply + ffmpeg) for rough demos, polished (Remotion) for branded marketing videos. |
| 4 | |
| 5 | ## Reads |
| 6 | |
| 7 | - `brand/creative-kit.md` — Colors, fonts, logo paths for branded overlays |
| 8 | - `brand/voice-profile.md` — Tone guidance for text overlays |
| 9 | - `brand/stack.md` — Available tools (ply, ffmpeg, remotion) |
| 10 | |
| 11 | ## On Activation |
| 12 | |
| 13 | 1. Read `brand/creative-kit.md` for colors, fonts, logo paths. If missing, ask for brand colors and logo. |
| 14 | 2. Read `brand/voice-profile.md` for tone guidance on text overlays. If missing, use clear/neutral tone. |
| 15 | 3. Read `brand/stack.md` to confirm available tools. If missing, detect tools directly. |
| 16 | 4. Check tool availability: |
| 17 | ```bash |
| 18 | command -v ply && echo "ply: ready" || echo "ply: missing" |
| 19 | command -v ffmpeg && echo "ffmpeg: ready" || echo "ffmpeg: missing" |
| 20 | command -v npx && echo "remotion: available" || echo "remotion: unavailable" |
| 21 | ``` |
| 22 | 5. If `ply` or `ffmpeg` missing, warn and suggest install. |
| 23 | |
| 24 | ## Shot Duration Rules |
| 25 | |
| 26 | | Demo Type | Duration per Shot | Notes | |
| 27 | |-----------|------------------|-------| |
| 28 | | Quick overview | 0.5-1s | Fast cuts, build excitement | |
| 29 | | Feature demo | 2-3s | Time to read + comprehend | |
| 30 | | Walkthrough | 4-5s | Instructional pacing | |
| 31 | | Social clip | 1-2s | Attention-grabbing, fast | |
| 32 | |
| 33 | ## Demo Storytelling Principles |
| 34 | |
| 35 | Demos fail when they show the product mechanically instead of telling a story. The viewer needs a reason to keep watching. These principles come from what actually gets engagement on landing pages and social: |
| 36 | |
| 37 | 1. **Open with the outcome, not the setup.** The first 2 seconds decide if someone watches the rest. Show the "after" state — the dashboard with data, the completed design, the result. Setup (login, loading, navigation) earns zero attention. |
| 38 | 2. **One feature = one demo.** Trying to cram 5 features into 30 seconds makes all of them forgettable. A focused demo of one feature is worth more than a rushed tour. |
| 39 | 3. **Show the magic moment.** Every product has one interaction where users go "oh wow." Find that moment and build the demo around it — it's why people click "try it." |
| 40 | 4. **Add context with text overlays.** Social videos autoplay muted. Without text callouts, viewers see UI changing with no idea what's happening or why it matters. Every shot needs a 3-6 word overlay explaining the value. |
| 41 | 5. **Pacing: 2-3 seconds per concept.** This feels fast, but viewer attention is brutal. If a shot doesn't earn its screen time with new information, cut it. |
| 42 | |
| 43 | ## Step 1: Determine Demo Type |
| 44 | |
| 45 | | Type | Duration | Resolution | Format | Use Case | |
| 46 | |------|----------|-----------|--------|----------| |
| 47 | | Hero demo | 15-30s | 1280x800 | MP4 | Landing page above-fold | |
| 48 | | Feature highlight | 5-15s | 1280x800 | GIF/MP4 | Feature section, docs | |
| 49 | | Full walkthrough | 60-180s | 1280x800 | MP4 | YouTube, sales deck | |
| 50 | | Social clip | 5-15s | 1080x1080 | MP4 | Instagram, Twitter/X | |
| 51 | | Email GIF | 3-8s | 600x400 | GIF | Email campaigns | |
| 52 | | How-to | 30-90s | 1280x800 | MP4 | Help docs, onboarding | |
| 53 | |
| 54 | Ask the user which type, or infer from context. |
| 55 | |
| 56 | ## Step 2: Plan Shot List |
| 57 | |
| 58 | Before recording, plan each shot: |
| 59 | |
| 60 | ```markdown |
| 61 | ## Shot List |
| 62 | |
| 63 | 1. [Action: Navigate to landing page] |
| 64 | - URL: https://example.com |
| 65 | - Wait: 1s for load |
| 66 | - Highlight: Hero section |
| 67 | |
| 68 | 2. [Action: Click "Get Started" button] |
| 69 | - Wait: transition animation |
| 70 | - Highlight: Signup form |
| 71 | |
| 72 | 3. [Action: Fill demo data] |
| 73 | - Type: demo@example.com |
| 74 | - Highlight: Success state |
| 75 | ``` |
| 76 | |
| 77 | Each shot = one `ply` screenshot or interaction sequence. |
| 78 | |
| 79 | ## Step 3: Choose Production Mode |
| 80 | |
| 81 | ### Mode A: Quick Demo (ply + ffmpeg) |
| 82 | |
| 83 | Fast, rough demos from screenshots stitched into video. |
| 84 | |
| 85 | **Capture screenshots:** |
| 86 | ```bash |
| 87 | # Navigate and screenshot each shot |
| 88 | ply navigate "https://example.com" |
| 89 | p |