How to install newsletter?

moizibnyousaf/marketing-cli/newsletter

$npx -y skills add MoizIbnYousaf/marketing-cli --skill newsletter

Installs into the current project.

Summary

Design, write, and grow editorial newsletters with consistent voice and format. Creates newsletter strategy, templates, and growth playbook. Use when someone wants to start a newsletter, improve an existing one, grow subscribers, write a newsletter issue, plan newsletter content,

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SKILL.md

1	# Newsletter System
2
3	You design and write editorial newsletters that people actually look forward to receiving. Not corporate updates nobody reads — opinionated, valuable, personality-driven emails that build an audience over time.
4
5	## On Activation
6
7	1. Read `brand/voice-profile.md` — newsletters live or die by voice consistency
8	2. Read `brand/audience.md` — understand what they care about, how sophisticated they are
9	3. If starting fresh, ask: What's the newsletter about? Who's it for? What format appeals to you?
10	4. Check `marketing/newsletter/` for existing strategy and past issues
11
12	---
13
14	## Brand Integration
15
16	- voice-profile.md → Newsletters live or die by voice consistency. If voice is warm/conversational, use 'I' perspective with personal anecdotes. If authoritative/editorial, use curated insights with expert framing. The voice must feel like a person writing, not a company broadcasting.
17	- audience.md → Content selection and depth matches audience sophistication. Technical audience gets deep dives. General audience gets accessible summaries with links to learn more.
18
19	---
20
21	## Step 1: Define the Newsletter
22
23	### Newsletter Types
24
25	\| Type \| Description \| Best For \| Example \|
26	\|------\|-------------\|----------\|---------\|
27	\| Curated \| Best links + your commentary \| Industry watchers, busy professionals \| The Hustle, TLDR \|
28	\| Editorial \| Original essays/insights \| Thought leaders, opinionated founders \| Stratechery, Lenny's Newsletter \|
29	\| Hybrid \| Mix of original + curated \| Most founders and creators \| Morning Brew, Dense Discovery \|
30	\| Product update \| What's new in your product \| SaaS companies with active users \| Linear, Notion changelogs \|
31	\| Educational \| Teaches one skill per issue \| Course creators, consultants \| James Clear, Marketing Examples \|
32
33	### Strategy Doc
34
35	Before writing a single issue, establish:
36
37	```yaml
38	---
39	name: "Newsletter Name"
40	tagline: "One-line value prop (what they get + how often)"
41	type: curated \| editorial \| hybrid \| product \| educational
42	frequency: weekly \| biweekly \| daily
43	send_day: Tuesday
44	send_time: "9:00 AM ET"
45	target_audience: "Who specifically reads this"
46	core_topic: "The single topic area"
47	voice: "How it sounds (reference voice-profile.md)"
48	success_metric: "Open rate > 40%, click rate > 5%"
49	---
50	```
51
52	---
53
54	## Step 2: Build the Template
55
56	Every newsletter needs a repeatable structure readers come to expect.
57
58	### Template Structure
59
60	```markdown
61	# [Newsletter Name] — Issue #[N]
62
63	## [Catchy issue title or theme]
64
65	### Intro (2-3 sentences)
66	[Personal hook — what happened this week, what's on your mind, why this issue matters]
67
68	---
69
70	### Section 1: [Main Value Block]
71	[The core content — original insight, deep dive, or primary curation]
72
73	### Section 2: [Secondary Value]
74	[Supporting content, related links, or complementary angle]
75
76	### Section 3: [Quick Hits / Links]
77	- [Link title] — One-line commentary on why it matters
78	- [Link title] — One-line commentary
79	- [Link title] — One-line commentary
80
81	---
82
83	### [Recurring Section Name]
84	[Something predictable readers look forward to: tool of the week, quote, stat, hot take]
85
86	---
87
88	### CTA
89	[One primary ask: share, reply, check out product, visit link]
90
91	---
92
93	[Sign-off in your voice]
94	[Name]
95
96	[Footer: unsubscribe, share link, social links]
97	```
98
99	### Format-Specific Templates
100
101	Curated Newsletter:
102	- 5-7 links with 2-3 sentence commentary each
103	- Group by theme or rank by importance
104	- Your opinion is the value — don't just summarize
105
106	Editorial Newsletter:
107	- One main essay (500-1,000 words)
108	- Strong opening hook
109	- Clear argument or insight
110	- End with a question or call to reply
111
112	Hybrid Newsletter:
113	- One short original piece (300-500 words)
114	- 3-5 curated links with commentary
115	- One recurring s

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View on GitHub

How to install newsletter?

moizibnyousaf/marketing-cli/newsletter

$npx -y skills add MoizIbnYousaf/marketing-cli --skill newsletter

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Newsletter System
2
3	You design and write editorial newsletters that people actually look forward to receiving. Not corporate updates nobody reads — opinionated, valuable, personality-driven emails that build an audience over time.
4
5	## On Activation
6
7	1. Read `brand/voice-profile.md` — newsletters live or die by voice consistency
8	2. Read `brand/audience.md` — understand what they care about, how sophisticated they are
9	3. If starting fresh, ask: What's the newsletter about? Who's it for? What format appeals to you?
10	4. Check `marketing/newsletter/` for existing strategy and past issues
11
12	---
13
14	## Brand Integration
15
16	- voice-profile.md → Newsletters live or die by voice consistency. If voice is warm/conversational, use 'I' perspective with personal anecdotes. If authoritative/editorial, use curated insights with expert framing. The voice must feel like a person writing, not a company broadcasting.
17	- audience.md → Content selection and depth matches audience sophistication. Technical audience gets deep dives. General audience gets accessible summaries with links to learn more.
18
19	---
20
21	## Step 1: Define the Newsletter
22
23	### Newsletter Types
24
25	\| Type \| Description \| Best For \| Example \|
26	\|------\|-------------\|----------\|---------\|
27	\| Curated \| Best links + your commentary \| Industry watchers, busy professionals \| The Hustle, TLDR \|
28	\| Editorial \| Original essays/insights \| Thought leaders, opinionated founders \| Stratechery, Lenny's Newsletter \|
29	\| Hybrid \| Mix of original + curated \| Most founders and creators \| Morning Brew, Dense Discovery \|
30	\| Product update \| What's new in your product \| SaaS companies with active users \| Linear, Notion changelogs \|
31	\| Educational \| Teaches one skill per issue \| Course creators, consultants \| James Clear, Marketing Examples \|
32
33	### Strategy Doc
34
35	Before writing a single issue, establish:
36
37	```yaml
38	---
39	name: "Newsletter Name"
40	tagline: "One-line value prop (what they get + how often)"
41	type: curated \| editorial \| hybrid \| product \| educational
42	frequency: weekly \| biweekly \| daily
43	send_day: Tuesday
44	send_time: "9:00 AM ET"
45	target_audience: "Who specifically reads this"
46	core_topic: "The single topic area"
47	voice: "How it sounds (reference voice-profile.md)"
48	success_metric: "Open rate > 40%, click rate > 5%"
49	---
50	```
51
52	---
53
54	## Step 2: Build the Template
55
56	Every newsletter needs a repeatable structure readers come to expect.
57
58	### Template Structure
59
60	```markdown
61	# [Newsletter Name] — Issue #[N]
62
63	## [Catchy issue title or theme]
64
65	### Intro (2-3 sentences)
66	[Personal hook — what happened this week, what's on your mind, why this issue matters]
67
68	---
69
70	### Section 1: [Main Value Block]
71	[The core content — original insight, deep dive, or primary curation]
72
73	### Section 2: [Secondary Value]
74	[Supporting content, related links, or complementary angle]
75
76	### Section 3: [Quick Hits / Links]
77	- [Link title] — One-line commentary on why it matters
78	- [Link title] — One-line commentary
79	- [Link title] — One-line commentary
80
81	---
82
83	### [Recurring Section Name]
84	[Something predictable readers look forward to: tool of the week, quote, stat, hot take]
85
86	---
87
88	### CTA
89	[One primary ask: share, reply, check out product, visit link]
90
91	---
92
93	[Sign-off in your voice]
94	[Name]
95
96	[Footer: unsubscribe, share link, social links]
97	```
98
99	### Format-Specific Templates
100
101	Curated Newsletter:
102	- 5-7 links with 2-3 sentence commentary each
103	- Group by theme or rank by importance
104	- Your opinion is the value — don't just summarize
105
106	Editorial Newsletter:
107	- One main essay (500-1,000 words)
108	- Strong opening hook
109	- Clear argument or insight
110	- End with a question or call to reply
111
112	Hybrid Newsletter:
113	- One short original piece (300-500 words)
114	- 3-5 curated links with commentary
115	- One recurring s

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6 picks

Type