$npx -y skills add mphinance/alpha-skills --skill email-marketingA brand product-launch email — masthead with wordmark, hero image block, headline lockup with skewed-italic accent, body copy, primary CTA, and a specifications grid. Pure HTML email layout (centered single column, table fallback). Use when the brief asks for an "email", "newslet
| 1 | # Email Marketing Skill |
| 2 | |
| 3 | Produce a single HTML email — centered, single column, no chrome around the |
| 4 | email body. Treat it like a marketing artifact: one big idea, one CTA. |
| 5 | |
| 6 | ## Workflow |
| 7 | |
| 8 | 1. **Read the active DESIGN.md** (injected above). Email leans on the display |
| 9 | font more than any other surface — pick the loudest type token in the DS |
| 10 | for the headline lockup. |
| 11 | 2. **Pick the brand + product** from the brief. Generate a real wordmark, a |
| 12 | real product name, and one real benefit sentence — no placeholders. |
| 13 | 3. **Layout**, in order, all centered inside a 600–680px column on a tinted |
| 14 | page background (so the email body looks like an email, not the page): |
| 15 | - **Masthead** — wordmark on the left + 3 short nav links (SHOP, JOURNAL, |
| 16 | MEMBERS) on the right. Thin underline. |
| 17 | - **Hero block** — a 16:9 product image placeholder. Use a DS-tinted |
| 18 | gradient or a stylized SVG silhouette of the product (shoe, bottle, |
| 19 | headphones, whatever the brief implies). Add a tiny brand stamp on the |
| 20 | top-left and a colorway tag on the bottom-left. |
| 21 | - **Eyebrow** — small caps, accent color, separated by `·` characters |
| 22 | (e.g. "NEW · MAX-CUSHION TRAINER · EMBER FLARE"). |
| 23 | - **Headline lockup** — 2–3 line headline using the display font, all caps, |
| 24 | extra-tight tracking. Apply a slight skew (`transform: skew(-6deg)`) on |
| 25 | one accent word to give it a sporty parallelogram feel. |
| 26 | - **Body** — 2–3 sentence paragraph, left-aligned, body font. |
| 27 | - **Primary CTA** — solid pill or block button. One only. |
| 28 | - **Specs grid** — 2×2 grid of (big number + unit + label) callouts using |
| 29 | the display font for the numbers. |
| 30 | - **Footer** — wordmark, address line, unsubscribe + view-in-browser links. |
| 31 | 4. **Write** a single HTML document: |
| 32 | - `<!doctype html>` through `</html>`, CSS inline. |
| 33 | - Center the column with `margin: 0 auto`. Set `body { background: <tint> }` |
| 34 | so the email-on-page metaphor reads. |
| 35 | - No external images — use inline SVG or DS-tinted gradient blocks for the |
| 36 | product photo. |
| 37 | - `data-od-id` on the masthead, hero, headline, CTA, specs. |
| 38 | 5. **Self-check**: |
| 39 | - Email reads top to bottom in 8–10 seconds. |
| 40 | - One CTA. Accent appears at most twice (eyebrow + CTA, or headline word). |
| 41 | - Looks legible on a 480px window (column reflows, type drops one step). |
| 42 | |
| 43 | ## Output contract |
| 44 | |
| 45 | Emit between `<artifact>` tags: |
| 46 | |
| 47 | ``` |
| 48 | <artifact identifier="email-slug" type="text/html" title="Email — Subject Line"> |
| 49 | <!doctype html> |
| 50 | <html>...</html> |
| 51 | </artifact> |
| 52 | ``` |
| 53 | |
| 54 | One sentence before the artifact, nothing after. |