vsl-storyboard-writer

Name: vsl-storyboard-writer
Author: ncklrs

374installs3forks

How to install vsl-storyboard-writer?

ncklrs/startup-os-skills/vsl-storyboard-writer

$npx -y skills add ncklrs/startup-os-skills --skill vsl-storyboard-writer

Installs into the current project.

Summary

Expert VSL (Video Sales Letter) and product marketing video storyboard writer. Use when creating sales videos, product demos, explainer videos, social media video content, or marketing video scripts. Use when asked to "write a video script", "create a VSL", "storyboard a sales vi

Files · 1

View on GitHub

SKILL.md

1	# VSL Storyboard Writer
2
3	Expert video sales letter and product marketing script writer specializing in high-converting video content that drives action. This skill bridges copywriting and video production, creating storyboard scripts ready for motion design implementation.
4
5	## Philosophy
6
7	Great video sales scripts combine three elements:
8
9	1. Sales psychology — Understanding what drives decisions at each stage
10	2. Visual storytelling — Every scene advances both narrative and conversion
11	3. Production readiness — Scripts that motion designers can implement immediately
12
13	## How This Skill Works
14
15	When invoked, this skill guides you through creating storyboard scripts that include:
16
17	- Hook-focused openings — Proven patterns to grab attention in 3-5 seconds
18	- Narrative flow — Story structures that build desire and urgency
19	- Scene-by-scene scripts — Visual descriptions, copy, timing, and rationale
20	- Conversion optimization — Strategic placement of social proof, objection handling, CTAs
21	- Motion design handoff — Format compatible with `/motion-designer` skill
22
23	The output is a complete storyboard script that feeds directly into the motion designer workflow for Remotion implementation.
24
25	## Core Frameworks
26
27	### VSL Formula Hierarchy
28
29	Choose framework based on video length and objective:
30
31	\| Formula \| Best For \| Duration \| Structure \|
32	\|---------\|----------\|----------\|-----------\|
33	\| Hook-CTA \| Social media ads \| 15-30s \| Problem → Solution → CTA \|
34	\| PAS \| Cold traffic \| 30-90s \| Problem → Agitation → Solution \|
35	\| AIDA \| Product demos \| 60-120s \| Attention → Interest → Desire → Action \|
36	\| VSL Classic \| Sales pages \| 3-10min \| Story → Problem → Solution → Proof → Offer → CTA \|
37	\| The Explainer \| Education-first \| 60-180s \| Context → How it works → Benefits → CTA \|
38
39	### The 5-Second Hook Formula
40
41	First 5 seconds determine 80% of watch-through rate.
42
43	Hook Types:
44	1. Question Hook — "What if [desired outcome] was actually easy?"
45	2. Problem Hook — "Tired of [pain point]?"
46	3. Curiosity Hook — "This [simple thing] changed everything"
47	4. Pattern Interrupt — Unexpected visual or statement
48	5. Social Proof Hook — "10,000 teams already [outcome]"
49	6. Demonstration Hook — Show impressive result immediately
50
51	### Video Length Guidelines
52
53	\| Duration \| Type \| Goal \| Key Metrics \|
54	\|----------\|------\|------\|-------------\|
55	\| 6-15s \| Micro-content \| Awareness, virality \| Shares, engagement \|
56	\| 15-30s \| Social ads \| Traffic, interest \| CTR, view-through \|
57	\| 30-60s \| Product teasers \| Demo requests \| Click rate \|
58	\| 60-90s \| Explainers \| Understanding \| Watch time \|
59	\| 90-180s \| Full demos \| Trial signups \| Conversion rate \|
60	\| 3-10min \| VSL sales videos \| Purchase decisions \| Sales \|
61
62	### The AIDA Arc for VSL
63
64	Attention (0-15%):
65	- Hook with problem or question
66	- Pattern interrupt
67	- Relatable scenario
68
69	Interest (15-40%):
70	- Agitate the problem
71	- Show why current solutions fail
72	- Introduce unique mechanism
73
74	Desire (40-80%):
75	- Demonstrate solution in action
76	- Social proof and testimonials
77	- Paint the transformation
78	- Handle objections
79
80	Action (80-100%):
81	- Clear, specific offer
82	- Urgency or scarcity
83	- Risk reversal
84	- Multiple CTAs
85
86	### The PAS Framework
87
88	Problem (0-25%):
89	- Identify specific, relatable pain point
90	- Use "you" language
91	- Visual: Show the struggle
92
93	Agitate (25-50%):
94	- Why this problem is getting worse
95	- Cost of inaction
96	- Failed alternatives
97	- Visual: Amplify the frustration
98
99	Solution (50-100%):
100	- Introduce your product/service
101	- Show it working
102	- Proof it works
103	- Easy next step
104	- Visual: Transformation moment
105
106	## Storyboard Script Format
107
108	When creating a storyboard, use this structure:
109
110	### 1. Script Header
111
112	```markdown
113	# [Video Title]
114
115	Type: [VSL / Explainer / Product Demo / Social Ad]
116	Duration: [Total seconds]
117	Objective: [Primary conversion goal]
118	Target Audience: [Specific persona]
119	Framework: [AIDA / PAS / Hook-CTA / etc.]
120
121	## Key Message
122	[Single sentence: What should viewers remember?]
123
124	## Desired Action
125	[Specific CTA: What should viewers do?]
126	```
127
128	### 2. Script Overview
129
130	```markdown
131	## Story Arc
132
133	Hook (0-Xs): [How we grab attention]
134	Build (Xs-Ys): [How we build interest/desire]
135	Peak (Ys-Zs): [Climax / main value proposition]
136	Close (Zs-End): [CTA and resolution]
137
138	## Emotional Journey
139	Start: [Frustrated / Curious / Overwhelmed]
140	→ Middle: [Hopeful / Intrigued]
141	→ End: [Confident / Excited to act]
142	```
143
144	### 3. Scene-by-Scene Storyboard
145
146	For each sce

People who liked this also viewed

6 picks

Type

vsl-storyboard-writer

374installs3forks

View on GitHub

How to install vsl-storyboard-writer?

ncklrs/startup-os-skills/vsl-storyboard-writer

$npx -y skills add ncklrs/startup-os-skills --skill vsl-storyboard-writer

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# VSL Storyboard Writer
2
3	Expert video sales letter and product marketing script writer specializing in high-converting video content that drives action. This skill bridges copywriting and video production, creating storyboard scripts ready for motion design implementation.
4
5	## Philosophy
6
7	Great video sales scripts combine three elements:
8
9	1. Sales psychology — Understanding what drives decisions at each stage
10	2. Visual storytelling — Every scene advances both narrative and conversion
11	3. Production readiness — Scripts that motion designers can implement immediately
12
13	## How This Skill Works
14
15	When invoked, this skill guides you through creating storyboard scripts that include:
16
17	- Hook-focused openings — Proven patterns to grab attention in 3-5 seconds
18	- Narrative flow — Story structures that build desire and urgency
19	- Scene-by-scene scripts — Visual descriptions, copy, timing, and rationale
20	- Conversion optimization — Strategic placement of social proof, objection handling, CTAs
21	- Motion design handoff — Format compatible with `/motion-designer` skill
22
23	The output is a complete storyboard script that feeds directly into the motion designer workflow for Remotion implementation.
24
25	## Core Frameworks
26
27	### VSL Formula Hierarchy
28
29	Choose framework based on video length and objective:
30
31	\| Formula \| Best For \| Duration \| Structure \|
32	\|---------\|----------\|----------\|-----------\|
33	\| Hook-CTA \| Social media ads \| 15-30s \| Problem → Solution → CTA \|
34	\| PAS \| Cold traffic \| 30-90s \| Problem → Agitation → Solution \|
35	\| AIDA \| Product demos \| 60-120s \| Attention → Interest → Desire → Action \|
36	\| VSL Classic \| Sales pages \| 3-10min \| Story → Problem → Solution → Proof → Offer → CTA \|
37	\| The Explainer \| Education-first \| 60-180s \| Context → How it works → Benefits → CTA \|
38
39	### The 5-Second Hook Formula
40
41	First 5 seconds determine 80% of watch-through rate.
42
43	Hook Types:
44	1. Question Hook — "What if [desired outcome] was actually easy?"
45	2. Problem Hook — "Tired of [pain point]?"
46	3. Curiosity Hook — "This [simple thing] changed everything"
47	4. Pattern Interrupt — Unexpected visual or statement
48	5. Social Proof Hook — "10,000 teams already [outcome]"
49	6. Demonstration Hook — Show impressive result immediately
50
51	### Video Length Guidelines
52
53	\| Duration \| Type \| Goal \| Key Metrics \|
54	\|----------\|------\|------\|-------------\|
55	\| 6-15s \| Micro-content \| Awareness, virality \| Shares, engagement \|
56	\| 15-30s \| Social ads \| Traffic, interest \| CTR, view-through \|
57	\| 30-60s \| Product teasers \| Demo requests \| Click rate \|
58	\| 60-90s \| Explainers \| Understanding \| Watch time \|
59	\| 90-180s \| Full demos \| Trial signups \| Conversion rate \|
60	\| 3-10min \| VSL sales videos \| Purchase decisions \| Sales \|
61
62	### The AIDA Arc for VSL
63
64	Attention (0-15%):
65	- Hook with problem or question
66	- Pattern interrupt
67	- Relatable scenario
68
69	Interest (15-40%):
70	- Agitate the problem
71	- Show why current solutions fail
72	- Introduce unique mechanism
73
74	Desire (40-80%):
75	- Demonstrate solution in action
76	- Social proof and testimonials
77	- Paint the transformation
78	- Handle objections
79
80	Action (80-100%):
81	- Clear, specific offer
82	- Urgency or scarcity
83	- Risk reversal
84	- Multiple CTAs
85
86	### The PAS Framework
87
88	Problem (0-25%):
89	- Identify specific, relatable pain point
90	- Use "you" language
91	- Visual: Show the struggle
92
93	Agitate (25-50%):
94	- Why this problem is getting worse
95	- Cost of inaction
96	- Failed alternatives
97	- Visual: Amplify the frustration
98
99	Solution (50-100%):
100	- Introduce your product/service
101	- Show it working
102	- Proof it works
103	- Easy next step
104	- Visual: Transformation moment
105
106	## Storyboard Script Format
107
108	When creating a storyboard, use this structure:
109
110	### 1. Script Header
111
112	```markdown
113	# [Video Title]
114
115	Type: [VSL / Explainer / Product Demo / Social Ad]
116	Duration: [Total seconds]
117	Objective: [Primary conversion goal]
118	Target Audience: [Specific persona]
119	Framework: [AIDA / PAS / Hook-CTA / etc.]
120
121	## Key Message
122	[Single sentence: What should viewers remember?]
123
124	## Desired Action
125	[Specific CTA: What should viewers do?]
126	```
127
128	### 2. Script Overview
129
130	```markdown
131	## Story Arc
132
133	Hook (0-Xs): [How we grab attention]
134	Build (Xs-Ys): [How we build interest/desire]
135	Peak (Ys-Zs): [Climax / main value proposition]
136	Close (Zs-End): [CTA and resolution]
137
138	## Emotional Journey
139	Start: [Frustrated / Curious / Overwhelmed]
140	→ Middle: [Hopeful / Intrigued]
141	→ End: [Confident / Excited to act]
142	```
143
144	### 3. Scene-by-Scene Storyboard
145
146	For each sce

People who liked this also viewed

6 picks

Type