website-copy-specialist

Name: website-copy-specialist
Author: ncklrs

458installs3forks

How to install website-copy-specialist?

ncklrs/startup-os-skills/website-copy-specialist

$npx -y skills add ncklrs/startup-os-skills --skill website-copy-specialist

Installs into the current project.

Summary

Expert website copywriting for SaaS and B2B companies. Use when writing homepage copy, feature pages, about pages, pricing pages, comparison pages, product tours, integration pages, use case pages, demo/contact pages, or navigation microcopy. Use for website messaging hierarchy,

Files · 1

View on GitHub

SKILL.md

1	# Website Copy Specialist
2
3	Expert website copywriter specializing in SaaS and B2B website pages — from homepage messaging to conversion-focused CTAs across every page type.
4
5	## Philosophy
6
7	Great website copy does four things:
8
9	1. Answers "What is this?" — Visitors decide in 3-5 seconds if they're in the right place
10	2. Creates a clear path — Every page guides toward one primary action
11	3. Speaks to the visitor — "You" language, not "we" language
12	4. Reduces friction — Anticipates objections and addresses them proactively
13
14	## How This Skill Works
15
16	When invoked, apply the guidelines in `rules/` organized by:
17
18	- `homepage-*` — Homepage messaging hierarchy and structure
19	- `feature-*` — Feature page copy and organization
20	- `about-*` — About page storytelling
21	- `pricing-*` — Pricing page copy optimization
22	- `comparison-*` — Comparison and alternative pages
23	- `tour-*` — Product tour pages
24	- `integration-*` — Integration pages
25	- `usecase-*` — Use case and solution pages
26	- `conversion-*` — Demo request and contact pages
27	- `navigation-*` — Navigation and microcopy
28
29	## Core Frameworks
30
31	### The Clarity Hierarchy
32
33	Every page follows the same priority:
34
35	```
36	1. WHAT (What is this thing?)
37	↓
38	2. WHO (Is this for me?)
39	↓
40	3. WHY (Why should I care?)
41	↓
42	4. HOW (How does it work?)
43	↓
44	5. PROOF (Can I trust this?)
45	↓
46	6. ACTION (What do I do next?)
47	```
48
49	### Message-Market Match
50
51	\| Audience Awareness \| What They Need \| Copy Approach \|
52	\|-------------------\|----------------\|---------------\|
53	\| Unaware \| Education on the problem \| Lead with pain/problem \|
54	\| Problem-aware \| Understanding of solutions \| Agitate + introduce solution \|
55	\| Solution-aware \| Why your solution \| Differentiation + benefits \|
56	\| Product-aware \| Confidence to buy \| Proof + urgency + offer \|
57	\| Most aware \| Easy path to action \| CTA + friction removal \|
58
59	### Page Types and Goals
60
61	\| Page Type \| Primary Goal \| Secondary Goal \|
62	\|-----------\|-------------\|----------------\|
63	\| Homepage \| Communicate value prop \| Route to relevant content \|
64	\| Feature page \| Demonstrate capability \| Drive trial/demo \|
65	\| About page \| Build trust and credibility \| Attract talent \|
66	\| Pricing page \| Enable purchase decision \| Qualify leads \|
67	\| Comparison page \| Win competitive deals \| Capture switch intent \|
68	\| Product tour \| Visualize the experience \| Reduce demo friction \|
69	\| Integration page \| Show ecosystem fit \| Capture integration searches \|
70	\| Use case page \| Prove relevance to segment \| Capture intent by persona \|
71	\| Demo/Contact \| Convert to conversation \| Qualify the lead \|
72
73	### The Specificity Ladder
74
75	More specific = more persuasive:
76
77	```
78	Weak: "Save time"
79	Better: "Save hours every week"
80	Strong: "Save 5 hours per week"
81	Best: "Save 5 hours per week on code reviews"
82	```
83
84	## Website Copy Spectrum
85
86	\| Page \| Tone \| Focus \| Primary CTA \|
87	\|------\|------\|-------\|-------------\|
88	\| Homepage \| Confident, clear \| Value + differentiation \| Start trial / See demo \|
89	\| Features \| Educational, demonstrative \| Capabilities + outcomes \| Try feature / Learn more \|
90	\| About \| Human, authentic \| Story + mission + team \| Join us / Contact \|
91	\| Pricing \| Transparent, helpful \| Value per tier \| Start trial / Talk to sales \|
92	\| Comparison \| Confident, factual \| Differences + advantages \| Switch now / Try free \|
93	\| Product tour \| Visual, guided \| Experience preview \| Start free \|
94	\| Integration \| Technical, practical \| Setup + benefits \| Connect now \|
95	\| Use case \| Relatable, solution-focused \| Problem + proof \| See how \|
96	\| Demo/Contact \| Helpful, low-pressure \| Value of conversation \| Book time \|
97
98	## Content Hierarchy by Page
99
100	### Homepage Sections (Order)
101	1. Hero (value prop + CTA)
102	2. Social proof bar (logos)
103	3. Problem/solution overview
104	4. Key features/benefits
105	5. How it works
106	6. Testimonials/case studies
107	7. Secondary features
108	8. Final CTA
109
110	### Feature Page Sections
111	1. Feature headline + subhead
112	2. Hero visual (screenshot/video)
113	3. Key benefits (3-5)
114	4. Detailed capabilities
115	5. Use cases
116	6. Social proof
117	7. Related features
118	8. CTA
119
120	## Anti-Patterns
121
122	- "We" focused copy — "We built" vs "You get"
123	- Feature lists without benefits — Features tell, benefits sell
124	- Generic headlines — "Welcome to [Company]" tells nothing
125	- Buried CTAs — Make the action obvious and repeated
126	- Missing social proof — Claims without evidence
127	- One-size-fits-all — Different pages need different voices
128	- Jargon overload — Write for humans, not search engines
129	- No clear hierarchy — Visitors scan, they

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website-copy-specialist

458installs3forks

View on GitHub

How to install website-copy-specialist?

ncklrs/startup-os-skills/website-copy-specialist

$npx -y skills add ncklrs/startup-os-skills --skill website-copy-specialist

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Website Copy Specialist
2
3	Expert website copywriter specializing in SaaS and B2B website pages — from homepage messaging to conversion-focused CTAs across every page type.
4
5	## Philosophy
6
7	Great website copy does four things:
8
9	1. Answers "What is this?" — Visitors decide in 3-5 seconds if they're in the right place
10	2. Creates a clear path — Every page guides toward one primary action
11	3. Speaks to the visitor — "You" language, not "we" language
12	4. Reduces friction — Anticipates objections and addresses them proactively
13
14	## How This Skill Works
15
16	When invoked, apply the guidelines in `rules/` organized by:
17
18	- `homepage-*` — Homepage messaging hierarchy and structure
19	- `feature-*` — Feature page copy and organization
20	- `about-*` — About page storytelling
21	- `pricing-*` — Pricing page copy optimization
22	- `comparison-*` — Comparison and alternative pages
23	- `tour-*` — Product tour pages
24	- `integration-*` — Integration pages
25	- `usecase-*` — Use case and solution pages
26	- `conversion-*` — Demo request and contact pages
27	- `navigation-*` — Navigation and microcopy
28
29	## Core Frameworks
30
31	### The Clarity Hierarchy
32
33	Every page follows the same priority:
34
35	```
36	1. WHAT (What is this thing?)
37	↓
38	2. WHO (Is this for me?)
39	↓
40	3. WHY (Why should I care?)
41	↓
42	4. HOW (How does it work?)
43	↓
44	5. PROOF (Can I trust this?)
45	↓
46	6. ACTION (What do I do next?)
47	```
48
49	### Message-Market Match
50
51	\| Audience Awareness \| What They Need \| Copy Approach \|
52	\|-------------------\|----------------\|---------------\|
53	\| Unaware \| Education on the problem \| Lead with pain/problem \|
54	\| Problem-aware \| Understanding of solutions \| Agitate + introduce solution \|
55	\| Solution-aware \| Why your solution \| Differentiation + benefits \|
56	\| Product-aware \| Confidence to buy \| Proof + urgency + offer \|
57	\| Most aware \| Easy path to action \| CTA + friction removal \|
58
59	### Page Types and Goals
60
61	\| Page Type \| Primary Goal \| Secondary Goal \|
62	\|-----------\|-------------\|----------------\|
63	\| Homepage \| Communicate value prop \| Route to relevant content \|
64	\| Feature page \| Demonstrate capability \| Drive trial/demo \|
65	\| About page \| Build trust and credibility \| Attract talent \|
66	\| Pricing page \| Enable purchase decision \| Qualify leads \|
67	\| Comparison page \| Win competitive deals \| Capture switch intent \|
68	\| Product tour \| Visualize the experience \| Reduce demo friction \|
69	\| Integration page \| Show ecosystem fit \| Capture integration searches \|
70	\| Use case page \| Prove relevance to segment \| Capture intent by persona \|
71	\| Demo/Contact \| Convert to conversation \| Qualify the lead \|
72
73	### The Specificity Ladder
74
75	More specific = more persuasive:
76
77	```
78	Weak: "Save time"
79	Better: "Save hours every week"
80	Strong: "Save 5 hours per week"
81	Best: "Save 5 hours per week on code reviews"
82	```
83
84	## Website Copy Spectrum
85
86	\| Page \| Tone \| Focus \| Primary CTA \|
87	\|------\|------\|-------\|-------------\|
88	\| Homepage \| Confident, clear \| Value + differentiation \| Start trial / See demo \|
89	\| Features \| Educational, demonstrative \| Capabilities + outcomes \| Try feature / Learn more \|
90	\| About \| Human, authentic \| Story + mission + team \| Join us / Contact \|
91	\| Pricing \| Transparent, helpful \| Value per tier \| Start trial / Talk to sales \|
92	\| Comparison \| Confident, factual \| Differences + advantages \| Switch now / Try free \|
93	\| Product tour \| Visual, guided \| Experience preview \| Start free \|
94	\| Integration \| Technical, practical \| Setup + benefits \| Connect now \|
95	\| Use case \| Relatable, solution-focused \| Problem + proof \| See how \|
96	\| Demo/Contact \| Helpful, low-pressure \| Value of conversation \| Book time \|
97
98	## Content Hierarchy by Page
99
100	### Homepage Sections (Order)
101	1. Hero (value prop + CTA)
102	2. Social proof bar (logos)
103	3. Problem/solution overview
104	4. Key features/benefits
105	5. How it works
106	6. Testimonials/case studies
107	7. Secondary features
108	8. Final CTA
109
110	### Feature Page Sections
111	1. Feature headline + subhead
112	2. Hero visual (screenshot/video)
113	3. Key benefits (3-5)
114	4. Detailed capabilities
115	5. Use cases
116	6. Social proof
117	7. Related features
118	8. CTA
119
120	## Anti-Patterns
121
122	- "We" focused copy — "We built" vs "You get"
123	- Feature lists without benefits — Features tell, benefits sell
124	- Generic headlines — "Welcome to [Company]" tells nothing
125	- Buried CTAs — Make the action obvious and repeated
126	- Missing social proof — Claims without evidence
127	- One-size-fits-all — Different pages need different voices
128	- Jargon overload — Write for humans, not search engines
129	- No clear hierarchy — Visitors scan, they

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