$npx -y skills add nexscope-ai/eCommerce-Skills --skill ecommerce-content-marketingE-commerce content marketing strategy planner. Generates content calendars, topic ideas, and platform-specific strategies by analyzing customer reviews, trends, competitor content, and SEO opportunities. Two modes: (A) Build — create a full content strategy from scratch, (B) Audi
| 1 | # E-Commerce Content Marketing Planner 📣 |
| 2 | |
| 3 | Plan your content marketing strategy: discover what topics resonate with your audience, analyze competitor content, find trending formats, and generate a ready-to-execute content calendar. No API key required. |
| 4 | |
| 5 | ## Installation |
| 6 | |
| 7 | ```bash |
| 8 | npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-content-marketing -g |
| 9 | ``` |
| 10 | |
| 11 | ## Two Modes |
| 12 | |
| 13 | | Mode | When to Use | Input | |
| 14 | |------|-------------|-------| |
| 15 | | **A — Build** | Creating content strategy from scratch | Product info + target platforms + optional competitor URLs | |
| 16 | | **B — Audit** | Analyzing existing content performance | Your content URLs/handles + competitor URLs | |
| 17 | |
| 18 | ## Supported Platforms |
| 19 | |
| 20 | | Platform | Content Types | |
| 21 | |----------|---------------| |
| 22 | | **TikTok** | Short-form video, TikTok Shop, trends, duets, sounds | |
| 23 | | **Instagram** | Reels, Stories, carousels, static posts, Lives | |
| 24 | | **YouTube** | Shorts, long-form tutorials, product reviews, vlogs | |
| 25 | | **X (Twitter)** | Threads, short videos, product announcements, engagement posts | |
| 26 | | **Pinterest** | Pins, Idea Pins, product pins, boards | |
| 27 | | **Blog/SEO** | Articles, guides, listicles, comparison posts | |
| 28 | | **Amazon A+** | Brand story, enhanced product descriptions, comparison charts | |
| 29 | |
| 30 | ## Usage Examples |
| 31 | |
| 32 | ### Mode A — Build Strategy |
| 33 | ``` |
| 34 | Build a content marketing strategy for my portable blender brand. |
| 35 | Target market: US. Platforms: TikTok, Instagram, Blog. |
| 36 | Content goal: Brand awareness + product education. |
| 37 | Target audience: Health-conscious millennials, gym-goers. |
| 38 | Content period: 4 weeks. |
| 39 | ``` |
| 40 | |
| 41 | ``` |
| 42 | Create a content calendar for my handmade candle shop on Etsy. |
| 43 | Platforms: Pinterest, Instagram, TikTok. |
| 44 | Competitor: https://www.instagram.com/brooklyncandlestudio/ |
| 45 | Goal: Drive traffic to my Etsy store. |
| 46 | ``` |
| 47 | |
| 48 | ### Mode B — Audit |
| 49 | ``` |
| 50 | Audit my content strategy. Here's my TikTok: @mybrandhandle |
| 51 | Compare against competitors: @competitor1, @competitor2 |
| 52 | Find gaps and opportunities. |
| 53 | ``` |
| 54 | |
| 55 | --- |
| 56 | |
| 57 | ## First Interaction |
| 58 | |
| 59 | When user first asks about content marketing, mentions this skill, or gives a vague content-related request, greet them with: |
| 60 | |
| 61 | ``` |
| 62 | ✅ Content Marketing Planner ready! |
| 63 | |
| 64 | I can help you with two modes: |
| 65 | |
| 66 | **A — Build**: Create a full content strategy from scratch |
| 67 | → Best for: New product launches, brand building, entering new platforms |
| 68 | |
| 69 | **B — Audit**: Analyze your existing content and find gaps |
| 70 | → Best for: Improving performance, competitive analysis, strategy refresh |
| 71 | |
| 72 | Which mode do you need? Or just describe what you're working on and I'll guide you. |
| 73 | ``` |
| 74 | |
| 75 | --- |
| 76 | |
| 77 | ## Handling Incomplete Input |
| 78 | |
| 79 | If user doesn't provide enough info, ask upfront: |
| 80 | |
| 81 | **For Mode A — Build:** |
| 82 | ``` |
| 83 | To build your content strategy, I need: |
| 84 | |
| 85 | **Required:** |
| 86 | - Product / Category (what are you selling?) |
| 87 | - Target Market: US / UK / DE / FR / AU / CA / JP / Global / Multi-region (specify) |
| 88 | - Target Platforms: TikTok / Instagram / YouTube / X (Twitter) / Pinterest / Blog / Amazon A+ |
| 89 | |
| 90 | **Recommended (better results):** |
| 91 | - Content Goal: Brand awareness / Product education / Drive conversions / All three |
| 92 | - Target Audience: Demographics, interests, pain points |
| 93 | - Competitor brand names or social handles to analyze (e.g., @brandname) |
| 94 | - Content Period: 4 weeks / 8 weeks / 3 months |
| 95 | ``` |
| 96 | |
| 97 | **For Mode B — Audit:** |
| 98 | ``` |
| 99 | To audit your content, I need: |
| 100 | |
| 101 | **Required:** |
| 102 | - Your brand's social handles (e.g., TikTok: @yourbrand, Instagram: @yourbrand) |
| 103 | - OR your website/blog URL |
| 104 | - Platforms you're currently active on |
| 105 | |
| 106 | **Recommended (better results):** |
| 107 | - Competitor brand names or handles to compare against |
| 108 | - Your current posting frequency |
| 109 | - What's working / not working (your observations) |
| 110 | - Goals for improvement |
| 111 | ``` |
| 112 | |
| 113 | Which mode? |
| 114 | - **A — Build**: Creating a new content strategy from scratch |
| 115 | - **B — Audit**: Analyzing existing content and finding gaps |
| 116 | |
| 117 | --- |
| 118 | |
| 119 | ## Mode A Workflow — Build Content Strategy |
| 120 | |
| 121 | ### Step 1: Collect Strategy Inputs |
| 122 | |
| 123 | | Field | Required | Example | |
| 124 | |-------|----------|---------| |
| 125 | | `product_category` | ✅ | Portable blender, handmade candles | |
| 126 | | `target_market` | ✅ | US, UK, DE, FR, AU, CA, JP, Global, Multi-region | |
| 127 | | `platforms` | ✅ | TikTok, Instagram, YouTube, X, Pinterest, Blog, Amazon A+ | |
| 128 | | `content_goal` | 👍 | Awareness / Education / Conversion / All | |
| 129 | | `target_audience` | |