app-store-optimization
starsforks
How to install app-store-optimization?
nguyenphp/antigravity-marketing/app-store-optimization
$npx -y skills add nguyenphp/antigravity-marketing --skill app-store-optimizationComplete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store
SKILL.md
| 1 | # App Store Optimization (ASO) Skill |
| 2 | |
| 3 | This comprehensive skill provides complete ASO capabilities for successfully launching and optimizing mobile applications on the Apple App Store and Google Play Store. |
| 4 | |
| 5 | ## Capabilities |
| 6 | |
| 7 | ### Research & Analysis |
| 8 | - **Keyword Research**: Analyze keyword volume, competition, and relevance for app discovery |
| 9 | - **Competitor Analysis**: Deep-dive into top-performing apps in your category |
| 10 | - **Market Trend Analysis**: Identify emerging trends and opportunities in your app category |
| 11 | - **Review Sentiment Analysis**: Extract insights from user reviews to identify strengths and issues |
| 12 | - **Category Analysis**: Evaluate optimal category and subcategory placement strategies |
| 13 | |
| 14 | ### Metadata Optimization |
| 15 | - **Title Optimization**: Create compelling titles with optimal keyword placement (platform-specific character limits) |
| 16 | - **Description Optimization**: Craft both short and full descriptions that convert and rank |
| 17 | - **Subtitle/Promotional Text**: Optimize Apple-specific subtitle (30 chars) and promotional text (170 chars) |
| 18 | - **Keyword Field**: Maximize Apple's 100-character keyword field with strategic selection |
| 19 | - **Category Selection**: Data-driven recommendations for primary and secondary categories |
| 20 | - **Icon Best Practices**: Guidelines for designing high-converting app icons |
| 21 | - **Screenshot Optimization**: Strategies for creating screenshots that drive installs |
| 22 | - **Preview Video**: Best practices for app preview videos |
| 23 | - **Localization**: Multi-language optimization strategies for global reach |
| 24 | |
| 25 | ### Conversion Optimization |
| 26 | - **A/B Testing Framework**: Plan and track metadata experiments for continuous improvement |
| 27 | - **Visual Asset Testing**: Test icons, screenshots, and videos for maximum conversion |
| 28 | - **Store Listing Optimization**: Comprehensive page optimization for impression-to-install conversion |
| 29 | - **Call-to-Action**: Optimize CTAs in descriptions and promotional materials |
| 30 | |
| 31 | ### Rating & Review Management |
| 32 | - **Review Monitoring**: Track and analyze user reviews for actionable insights |
| 33 | - **Response Strategies**: Templates and best practices for responding to reviews |
| 34 | - **Rating Improvement**: Tactical approaches to improve app ratings organically |
| 35 | - **Issue Identification**: Surface common problems and feature requests from reviews |
| 36 | |
| 37 | ### Launch & Update Strategies |
| 38 | - **Pre-Launch Checklist**: Complete validation before submitting to stores |
| 39 | - **Launch Timing**: Optimize release timing for maximum visibility and downloads |
| 40 | - **Update Cadence**: Plan optimal update frequency and feature rollouts |
| 41 | - **Feature Announcements**: Craft "What's New" sections that re-engage users |
| 42 | - **Seasonal Optimization**: Leverage seasonal trends and events |
| 43 | |
| 44 | ### Analytics & Tracking |
| 45 | - **ASO Score**: Calculate overall ASO health score across multiple factors |
| 46 | - **Keyword Rankings**: Track keyword position changes over time |
| 47 | - **Conversion Metrics**: Monitor impression-to-install conversion rates |
| 48 | - **Download Velocity**: Track download trends and momentum |
| 49 | - **Performance Benchmarking**: Compare against category averages and competitors |
| 50 | |
| 51 | ### Platform-Specific Requirements |
| 52 | - **Apple App Store**: |
| 53 | - Title: 30 characters |
| 54 | - Subtitle: 30 characters |
| 55 | - Promotional Text: 170 characters (editable without app update) |
| 56 | - Description: 4,000 characters |
| 57 | - Keywords: 100 characters (comma-separated, no spaces) |
| 58 | - What's New: 4,000 characters |
| 59 | - **Google Play Store**: |
| 60 | - Title: 50 characters (formerly 30, increased in 2021) |
| 61 | - Short Description: 80 characters |
| 62 | - Full Description: 4,000 characters |
| 63 | - No separate keyword field (keywords extracted from title and description) |
| 64 | |
| 65 | ## Input Requirements |
| 66 | |
| 67 | ### Keyword Research |
| 68 | ```json |
| 69 | { |
| 70 | "app_name": "MyApp", |
| 71 | "category": "Productivity", |
| 72 | "target_keywords": ["task manager", "productivity", "todo list"], |
| 73 | "competitors": ["Todoist", "Any.do", "Microsoft To Do"], |
| 74 | "language": "en-US" |
| 75 | } |
| 76 | ``` |
| 77 | |
| 78 | ### Metadata Optimization |
| 79 | ```json |
| 80 | { |
| 81 | "platform": "apple" | "google", |
| 82 | "app_info": { |
| 83 | "name": "MyApp", |
| 84 | "category": "Productivity", |
| 85 | "target_audience": "Professionals aged 25-45", |
| 86 | "key_features": ["Task management", "Team collaboration", "AI assistance"], |
| 87 | "unique_value": "AI-powered task prioritization" |
| 88 | }, |
| 89 | "current_metadata": { |
| 90 | "title": "Current Title", |
| 91 | "subtitle": "Current Subtitle", |
| 92 | "description": "Current description..." |
| 93 | }, |
| 94 | "target_keywords": ["productivity", "task manager", "todo"] |
| 95 | } |
| 96 | ``` |
| 97 | |
| 98 | ### Review Analysis |
| 99 | ```json |
| 100 | { |
| 101 | "app_id": "com.myapp.app", |
| 102 | "platform": "apple" | "google", |
| 103 | "date_range": "last_30_days" | "last_90_days" | "all_time", |
| 104 | "rating_filter": [1, 2, 3, 4, 5], |
| 105 | "language": "en" |
| 106 | } |
| 107 | ``` |
| 108 | |
| 109 | ### ASO Score Calculation |
| 110 | ```json |
| 111 | { |
| 112 | "metadata": { |
| 113 | "title_quality": 0.8, |
| 114 | "description_quality": 0.7, |
| 115 | "keyword_density": 0.6 |
| 116 | }, |
| 117 | "ratings": { |
| 118 | "averag |
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