content-marketing
starsforks
How to install content-marketing?
nguyenphp/antigravity-marketing/content-marketing
$npx -y skills add nguyenphp/antigravity-marketing --skill content-marketingContent marketing strategy, copywriting frameworks, storytelling techniques, and content calendar management.
SKILL.md
| 1 | # Content Marketing |
| 2 | |
| 3 | > Master the art of creating compelling content that drives engagement and conversions. |
| 4 | |
| 5 | --- |
| 6 | |
| 7 | ## 1. Content Strategy Framework |
| 8 | |
| 9 | | Phase | Focus | Deliverables | |
| 10 | |-------|-------|--------------| |
| 11 | | **Research** | Audience, competitors, keywords | Persona docs, gap analysis | |
| 12 | | **Planning** | Topics, formats, calendar | Content roadmap | |
| 13 | | **Creation** | Writing, design, optimization | Content assets | |
| 14 | | **Distribution** | Channels, promotion, amplification | Distribution plan | |
| 15 | | **Analysis** | Metrics, feedback, iteration | Performance reports | |
| 16 | |
| 17 | --- |
| 18 | |
| 19 | ## 2. Content Types Matrix |
| 20 | |
| 21 | | Type | Best For | Effort | Lifespan | |
| 22 | |------|----------|--------|----------| |
| 23 | | **Blog Posts** | SEO, thought leadership | Medium | Long | |
| 24 | | **Social Posts** | Engagement, awareness | Low | Short | |
| 25 | | **Videos** | Tutorials, stories | High | Long | |
| 26 | | **Infographics** | Data visualization | Medium | Long | |
| 27 | | **Podcasts** | Deep dives, interviews | Medium | Long | |
| 28 | | **Case Studies** | Social proof, sales | High | Long | |
| 29 | | **Newsletters** | Nurturing, retention | Medium | Short | |
| 30 | | **Whitepapers** | Lead gen, authority | High | Medium | |
| 31 | |
| 32 | --- |
| 33 | |
| 34 | ## 3. Copywriting Frameworks |
| 35 | |
| 36 | ### AIDA Formula |
| 37 | |
| 38 | | Stage | Purpose | Example | |
| 39 | |-------|---------|---------| |
| 40 | | **Attention** | Hook the reader | Bold headline, shocking stat | |
| 41 | | **Interest** | Build curiosity | Story, pain points | |
| 42 | | **Desire** | Create want | Benefits, social proof | |
| 43 | | **Action** | Drive behavior | Clear CTA | |
| 44 | |
| 45 | ### PAS Formula |
| 46 | |
| 47 | | Stage | Purpose | |
| 48 | |-------|---------| |
| 49 | | **Problem** | Identify the pain | |
| 50 | | **Agitate** | Make it worse | |
| 51 | | **Solution** | Present your answer | |
| 52 | |
| 53 | ### BAB Formula |
| 54 | |
| 55 | | Stage | Purpose | |
| 56 | |-------|---------| |
| 57 | | **Before** | Current painful state | |
| 58 | | **After** | Desired future state | |
| 59 | | **Bridge** | How to get there | |
| 60 | |
| 61 | ### 4 U's Headline Formula |
| 62 | |
| 63 | | Element | Check | |
| 64 | |---------|-------| |
| 65 | | **Useful** | Does it help? | |
| 66 | | **Urgent** | Is there FOMO? | |
| 67 | | **Ultra-specific** | Is it clear? | |
| 68 | | **Unique** | Is it different? | |
| 69 | |
| 70 | --- |
| 71 | |
| 72 | ## 4. Storytelling Techniques |
| 73 | |
| 74 | ### Hero's Journey (Simplified) |
| 75 | |
| 76 | | Stage | Marketing Application | |
| 77 | |-------|----------------------| |
| 78 | | **Ordinary World** | Customer's current state | |
| 79 | | **Call to Adventure** | Problem/opportunity discovered | |
| 80 | | **Challenges** | Obstacles without solution | |
| 81 | | **Guide Appears** | Your brand enters | |
| 82 | | **Transformation** | Using your solution | |
| 83 | | **New Normal** | Improved state | |
| 84 | |
| 85 | ### Story Elements |
| 86 | |
| 87 | | Element | Purpose | |
| 88 | |---------|---------| |
| 89 | | **Character** | Relatable protagonist (customer) | |
| 90 | | **Conflict** | Problem to overcome | |
| 91 | | **Resolution** | Your solution | |
| 92 | | **Emotion** | Feeling to evoke | |
| 93 | |
| 94 | --- |
| 95 | |
| 96 | ## 5. Content Calendar Best Practices |
| 97 | |
| 98 | ### Planning Horizon |
| 99 | |
| 100 | | Timeframe | Focus | |
| 101 | |-----------|-------| |
| 102 | | **Quarterly** | Themes, campaigns, big rocks | |
| 103 | | **Monthly** | Specific topics, assignments | |
| 104 | | **Weekly** | Production, publishing | |
| 105 | | **Daily** | Social, engagement | |
| 106 | |
| 107 | ### Content Mix (70-20-10 Rule) |
| 108 | |
| 109 | | % | Type | Purpose | |
| 110 | |---|------|---------| |
| 111 | | **70%** | Core content | Proven topics, consistent value | |
| 112 | | **20%** | Evolution | Testing new formats/topics | |
| 113 | | **10%** | Experimental | Wild ideas, innovation | |
| 114 | |
| 115 | --- |
| 116 | |
| 117 | ## 6. Content Optimization |
| 118 | |
| 119 | ### SEO Checklist |
| 120 | |
| 121 | | Element | Best Practice | |
| 122 | |---------|---------------| |
| 123 | | **Title** | Keyword front, 50-60 chars | |
| 124 | | **Meta description** | Compelling, 150-160 chars | |
| 125 | | **Headers** | H1 once, logical hierarchy | |
| 126 | | **Internal links** | 3-5 relevant links | |
| 127 | | **Images** | Alt text, compressed | |
| 128 | | **URL** | Short, keyword included | |
| 129 | |
| 130 | ### Readability |
| 131 | |
| 132 | | Factor | Target | |
| 133 | |--------|--------| |
| 134 | | **Flesch score** | 60-70 (easy reading) | |
| 135 | | **Sentence length** | 15-20 words avg | |
| 136 | | **Paragraph length** | 3-4 sentences max | |
| 137 | | **Subheadings** | Every 300 words | |
| 138 | |
| 139 | --- |
| 140 | |
| 141 | ## 7. Content Repurposing |
| 142 | |
| 143 | ### One to Many Strategy |
| 144 | |
| 145 | | Source | Derivatives | |
| 146 | |--------|-------------| |
| 147 | | **Long-form blog** | Social posts, threads, carousel | |
| 148 | | **Podcast** | Blog, quotes, audiograms | |
| 149 | | **Webinar** | Short videos, blog, slides | |
| 150 | | **Research** | Infographic, data posts | |
| 151 | | **Case study** | Testimonials, social proof | |
| 152 | |
| 153 | --- |
| 154 | |
| 155 | ## 8. Content Metrics |
| 156 | |
| 157 | ### Awareness Metrics |
| 158 | |
| 159 | | Metric | Measures | |
| 160 | |--------|----------| |
| 161 | | **Pageviews** | Reach | |
| 162 | | **Unique visitors** | Audience size | |
| 163 | | **Impressions** | Visibility | |
| 164 | | **Share of voice** | Market presence | |
| 165 | |
| 166 | ### Engagement Metrics |
| 167 | |
| 168 | | Metric | Measures | |
| 169 | |--------|----------| |
| 170 | | **Time on page** | Content quality | |
| 171 | | **Bounce rate** | Relevance | |
| 172 | | **Scroll depth** | Engagement | |
| 173 | | **Comments/shares** | Resonance | |
| 174 | |
| 175 | ### Conversion Metrics |
| 176 | |
| 177 | | Metric | Measures | |
| 178 | |--------|----------| |
| 179 | | **CTR** | Interest | |
| 180 | | **Leads generated** | Effectiveness | |
| 181 | | **Cost per lead** | Efficiency | |
| 182 | | **Content ROI** | Business value | |
| 183 | |
| 184 | --- |
| 185 | |
| 186 | ## 9. AI-Assisted Conte |
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