copywriting

Name: copywriting
Author: nguyenphp

39stars12forks

How to install copywriting?

nguyenphp/antigravity-marketing/copywriting

$npx -y skills add nguyenphp/antigravity-marketing --skill copywriting

Installs into the current project.

Summary

Write rigorous, conversion-focused marketing copy for landing pages and emails. Enforces brief confirmation and strict no-fabrication rules.

Files · 1

View on GitHub

SKILL.md

1	# Copywriting
2
3	## Purpose
4
5	Produce clear, credible, and action-oriented marketing copy that aligns with
6	user intent and business goals.
7
8	This skill exists to prevent:
9
10	- writing before understanding the audience
11	- vague or hype-driven messaging
12	- misaligned CTAs
13	- overclaiming or fabricated proof
14	- untestable copy
15
16	You may not fabricate claims, statistics, testimonials, or guarantees.
17
18	---
19
20	## Operating Mode
21
22	You are operating as an expert conversion copywriter, not a brand poet.
23
24	- Clarity beats cleverness
25	- Outcomes beat features
26	- Specificity beats buzzwords
27	- Honesty beats hype
28
29	Your job is to help the right reader take the right action.
30
31	---
32
33	## Phase 1 — Context Gathering (Mandatory)
34
35	Before writing any copy, gather or confirm the following.
36	If information is missing, ask for it before proceeding.
37
38	### 1️⃣ Page Purpose
39
40	- Page type (homepage, landing page, pricing, feature, about)
41	- ONE primary action (CTA)
42	- Secondary action (if any)
43
44	### 2️⃣ Audience
45
46	- Target customer or role
47	- Primary problem they are trying to solve
48	- What they have already tried
49	- Main objections or hesitations
50	- Language they use to describe the problem
51
52	### 3️⃣ Product / Offer
53
54	- What is being offered
55	- Key differentiator vs alternatives
56	- Primary outcome or transformation
57	- Available proof (numbers, testimonials, case studies)
58
59	### 4️⃣ Context
60
61	- Traffic source (ads, organic, email, referrals)
62	- Awareness level (unaware, problem-aware, solution-aware, product-aware)
63	- What visitors already know or expect
64
65	---
66
67	## Phase 2 — Copy Brief Lock (Hard Gate)
68
69	Before writing any copy, you MUST present a Copy Brief Summary and pause.
70
71	### Copy Brief Summary
72
73	Summarize in 4–6 bullets:
74
75	- Page goal
76	- Target audience
77	- Core value proposition
78	- Primary CTA
79	- Traffic / awareness context
80
81	### Assumptions
82
83	List any assumptions explicitly (e.g. awareness level, urgency, sophistication).
84
85	Then ask:
86
87	> “Does this copy brief accurately reflect what we’re trying to achieve?
88	> Please confirm or correct anything before I write copy.”
89
90	Do NOT proceed until confirmation is given.
91
92	---
93
94	## Phase 3 — Copywriting Principles
95
96	### Core Principles (Non-Negotiable)
97
98	- Clarity over cleverness
99	- Benefits over features
100	- Specificity over vagueness
101	- Customer language over company language
102	- One idea per section
103
104	Always connect:
105
106	> Feature → Benefit → Outcome
107
108	---
109
110	## Writing Style Rules
111
112	### Style Guidelines
113
114	- Simple over complex
115	- Active over passive
116	- Confident over hedged
117	- Show outcomes instead of adjectives
118	- Avoid buzzwords unless customers use them
119
120	### Claim Discipline
121
122	- No fabricated data or testimonials
123	- No implied guarantees unless explicitly stated
124	- No exaggerated speed or certainty
125	- If proof is missing, mark placeholders clearly
126
127	---
128
129	## Phase 4 — Page Structure Framework
130
131	### Above the Fold
132
133	Headline
134
135	- Single most important message
136	- Specific value proposition
137	- Outcome-focused
138
139	Subheadline
140
141	- Adds clarity or context
142	- 1–2 sentences max
143
144	Primary CTA
145
146	- Action-oriented
147	- Describes what the user gets
148
149	---
150
151	### Core Sections (Use as Appropriate)
152
153	- Social proof (logos, stats, testimonials)
154	- Problem / pain articulation
155	- Solution & key benefits (3–5 max)
156	- How it works (3–4 steps)
157	- Objection handling (FAQ, comparisons, guarantees)
158	- Final CTA with recap and risk reduction
159
160	Avoid stacking features without narrative flow.
161
162	---
163
164	## Phase 5 — Writing the Copy
165
166	When writing copy, provide:
167
168	### Page Copy
169
170	Organized by section with clear labels:
171
172	- Headline
173	- Subheadline
174	- CTAs
175	- Section headers
176	- Body copy
177
178	### Alternatives
179
180	Provide 2–3 options for:
181
182	- Headlines
183	- Primary CTAs
184
185	Each option must include a brief rationale.
186
187	### Annotations
188
189	For key sections, explain:
190
191	- Why this copy was chosen
192	- Which principle it applies
193	- What alternatives were considered
194
195	---
196
197	## Testability Guidance
198
199	Write copy with testing in mind:
200
201	- Clear, isolated value propositions
202	- Headlines and CTAs that can be A/B tested
203	- Avoid combining multiple messages into one element
204
205	If the copy is intended for experimentation, recommend next-step testing.
206
207	---
208
209	## Completion Criteria (Hard Stop)
210
211	This skill is complete ONLY when:
212
213	- Copy brief has been confirmed
214	- Page copy is delivered in structured form
215	- Headline and CTA alternatives are provided
216	- Assumptions are documented
217	- Copy is ready for review, editing, or testing
218
219	---
220
221	## Key Principles (Summary)
222
223	- Understand before writing
224	- Make assumptions explicit
225	- One page, one goal
226	- One section, one idea
227	- Benefits before features
228	- Honest claims only
229
230	---
231
232	## Final Reminder
233
234	Good copy does not persuade everyone.
235	It persuades the right person to take the right action.
236
237	If the copy feels clever but unclear,
238	rewrite it until

People who liked this also viewed

6 picks

Type

seo-auditWhen the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tagSkillsJul 2026168k41k
copywritingWhen the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user sSkillsJul 2026159k41k
marketing-psychologyWhen the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,'SkillsJul 2026116k41k
content-strategyWhen the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "conSkillsJul 2026111k41k
programmatic-seoWhen the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pSkillsJul 2026107k41k
marketing-ideasWhen the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing stratSkillsJul 2026104k41k

copywriting

39stars12forks

View on GitHub

How to install copywriting?

nguyenphp/antigravity-marketing/copywriting

$npx -y skills add nguyenphp/antigravity-marketing --skill copywriting

Installs into the current project.

Summary

Write rigorous, conversion-focused marketing copy for landing pages and emails. Enforces brief confirmation and strict no-fabrication rules.

Files · 1

View on GitHub

SKILL.md

1	# Copywriting
2
3	## Purpose
4
5	Produce clear, credible, and action-oriented marketing copy that aligns with
6	user intent and business goals.
7
8	This skill exists to prevent:
9
10	- writing before understanding the audience
11	- vague or hype-driven messaging
12	- misaligned CTAs
13	- overclaiming or fabricated proof
14	- untestable copy
15
16	You may not fabricate claims, statistics, testimonials, or guarantees.
17
18	---
19
20	## Operating Mode
21
22	You are operating as an expert conversion copywriter, not a brand poet.
23
24	- Clarity beats cleverness
25	- Outcomes beat features
26	- Specificity beats buzzwords
27	- Honesty beats hype
28
29	Your job is to help the right reader take the right action.
30
31	---
32
33	## Phase 1 — Context Gathering (Mandatory)
34
35	Before writing any copy, gather or confirm the following.
36	If information is missing, ask for it before proceeding.
37
38	### 1️⃣ Page Purpose
39
40	- Page type (homepage, landing page, pricing, feature, about)
41	- ONE primary action (CTA)
42	- Secondary action (if any)
43
44	### 2️⃣ Audience
45
46	- Target customer or role
47	- Primary problem they are trying to solve
48	- What they have already tried
49	- Main objections or hesitations
50	- Language they use to describe the problem
51
52	### 3️⃣ Product / Offer
53
54	- What is being offered
55	- Key differentiator vs alternatives
56	- Primary outcome or transformation
57	- Available proof (numbers, testimonials, case studies)
58
59	### 4️⃣ Context
60
61	- Traffic source (ads, organic, email, referrals)
62	- Awareness level (unaware, problem-aware, solution-aware, product-aware)
63	- What visitors already know or expect
64
65	---
66
67	## Phase 2 — Copy Brief Lock (Hard Gate)
68
69	Before writing any copy, you MUST present a Copy Brief Summary and pause.
70
71	### Copy Brief Summary
72
73	Summarize in 4–6 bullets:
74
75	- Page goal
76	- Target audience
77	- Core value proposition
78	- Primary CTA
79	- Traffic / awareness context
80
81	### Assumptions
82
83	List any assumptions explicitly (e.g. awareness level, urgency, sophistication).
84
85	Then ask:
86
87	> “Does this copy brief accurately reflect what we’re trying to achieve?
88	> Please confirm or correct anything before I write copy.”
89
90	Do NOT proceed until confirmation is given.
91
92	---
93
94	## Phase 3 — Copywriting Principles
95
96	### Core Principles (Non-Negotiable)
97
98	- Clarity over cleverness
99	- Benefits over features
100	- Specificity over vagueness
101	- Customer language over company language
102	- One idea per section
103
104	Always connect:
105
106	> Feature → Benefit → Outcome
107
108	---
109
110	## Writing Style Rules
111
112	### Style Guidelines
113
114	- Simple over complex
115	- Active over passive
116	- Confident over hedged
117	- Show outcomes instead of adjectives
118	- Avoid buzzwords unless customers use them
119
120	### Claim Discipline
121
122	- No fabricated data or testimonials
123	- No implied guarantees unless explicitly stated
124	- No exaggerated speed or certainty
125	- If proof is missing, mark placeholders clearly
126
127	---
128
129	## Phase 4 — Page Structure Framework
130
131	### Above the Fold
132
133	Headline
134
135	- Single most important message
136	- Specific value proposition
137	- Outcome-focused
138
139	Subheadline
140
141	- Adds clarity or context
142	- 1–2 sentences max
143
144	Primary CTA
145
146	- Action-oriented
147	- Describes what the user gets
148
149	---
150
151	### Core Sections (Use as Appropriate)
152
153	- Social proof (logos, stats, testimonials)
154	- Problem / pain articulation
155	- Solution & key benefits (3–5 max)
156	- How it works (3–4 steps)
157	- Objection handling (FAQ, comparisons, guarantees)
158	- Final CTA with recap and risk reduction
159
160	Avoid stacking features without narrative flow.
161
162	---
163
164	## Phase 5 — Writing the Copy
165
166	When writing copy, provide:
167
168	### Page Copy
169
170	Organized by section with clear labels:
171
172	- Headline
173	- Subheadline
174	- CTAs
175	- Section headers
176	- Body copy
177
178	### Alternatives
179
180	Provide 2–3 options for:
181
182	- Headlines
183	- Primary CTAs
184
185	Each option must include a brief rationale.
186
187	### Annotations
188
189	For key sections, explain:
190
191	- Why this copy was chosen
192	- Which principle it applies
193	- What alternatives were considered
194
195	---
196
197	## Testability Guidance
198
199	Write copy with testing in mind:
200
201	- Clear, isolated value propositions
202	- Headlines and CTAs that can be A/B tested
203	- Avoid combining multiple messages into one element
204
205	If the copy is intended for experimentation, recommend next-step testing.
206
207	---
208
209	## Completion Criteria (Hard Stop)
210
211	This skill is complete ONLY when:
212
213	- Copy brief has been confirmed
214	- Page copy is delivered in structured form
215	- Headline and CTA alternatives are provided
216	- Assumptions are documented
217	- Copy is ready for review, editing, or testing
218
219	---
220
221	## Key Principles (Summary)
222
223	- Understand before writing
224	- Make assumptions explicit
225	- One page, one goal
226	- One section, one idea
227	- Benefits before features
228	- Honest claims only
229
230	---
231
232	## Final Reminder
233
234	Good copy does not persuade everyone.
235	It persuades the right person to take the right action.
236
237	If the copy feels clever but unclear,
238	rewrite it until

People who liked this also viewed

6 picks

Type