$npx -y skills add ominou5/funnel-architect-plugin --skill funnel-copyCopywriting frameworks and templates for every funnel element. Headlines, CTAs, body copy, email sequences, objection handlers, and benefit stacks using AIDA, PAS, and StoryBrand frameworks.
| 1 | # Funnel Copy Skill |
| 2 | |
| 3 | Comprehensive copywriting reference for every funnel element. |
| 4 | |
| 5 | ## Headline Formulas |
| 6 | |
| 7 | ### Benefit-Driven |
| 8 | 1. How to [Desired Result] Without [Pain/Effort] |
| 9 | 2. The [Number]-Step System to [Result] in [Timeframe] |
| 10 | 3. [Number] [Audience Members] Are Already [Achieving Result]. Here's How to Join Them |
| 11 | 4. What [Authority Figures] Know About [Topic] That You Don't |
| 12 | 5. Stop [Frustrating Activity]. Start [Desired Activity] Instead |
| 13 | 6. The Secret to [Result] That [Experts/Competitors] Don't Want You to Know |
| 14 | |
| 15 | ### Curiosity-Driven |
| 16 | 1. This [Small Change] Helped [Person/Company] [Achieve X Result] |
| 17 | 2. Why [Conventional Wisdom] Is Dead Wrong (And What to Do Instead) |
| 18 | 3. The [Unexpected Thing] That [Desirable Outcome] |
| 19 | 4. [Surprising Statistic] — And What It Means for Your [Area] |
| 20 | |
| 21 | ### Urgency-Driven |
| 22 | 1. [X] Days Left to [Get Benefit / Avoid Loss] |
| 23 | 2. Last Chance: [Offer] Closes [Date] |
| 24 | 3. Only [X] Spots Left for [Event/Offer] |
| 25 | |
| 26 | ## CTA Copy Formulas |
| 27 | |
| 28 | | Pattern | Example | |
| 29 | |---|---| |
| 30 | | Get My [Asset] | Get My Free Template | |
| 31 | | Start [Verb]-ing | Start Saving Time Today | |
| 32 | | Yes, I Want [Result] | Yes, I Want More Leads | |
| 33 | | Claim [Offer] | Claim Your 50% Discount | |
| 34 | | Join [Number]+ [People] | Join 5,000+ Marketers | |
| 35 | | Unlock [Benefit] | Unlock Premium Features | |
| 36 | | Download [Specific Asset] | Download the Checklist | |
| 37 | | Show Me How | Show Me How to Scale | |
| 38 | |
| 39 | ## Benefit Stack Template |
| 40 | |
| 41 | ``` |
| 42 | Here's Everything You Get: |
| 43 | |
| 44 | ✅ [Core Product/Service] — [What it does] .............. Value: $[X] |
| 45 | ✅ [Bonus 1] — [What it does] ........................... Value: $[X] |
| 46 | ✅ [Bonus 2] — [What it does] ........................... Value: $[X] |
| 47 | ✅ [Bonus 3] — [What it does] ........................... Value: $[X] |
| 48 | |
| 49 | Total Value: $[Sum] |
| 50 | Today's Price: $[Actual Price] |
| 51 | |
| 52 | That's [X]% off the total value! |
| 53 | ``` |
| 54 | |
| 55 | ## Objection Handlers |
| 56 | |
| 57 | ### Price Objection |
| 58 | "I understand the investment feels significant. Consider this: [product] pays for itself when you [specific ROI scenario]. Our customers typically see [X result] within [timeframe]. Plus, with our [guarantee], there's zero risk." |
| 59 | |
| 60 | ### Time Objection |
| 61 | "I get it — you're busy. That's exactly why we built [product] to take only [X minutes/hours]. Most of our customers set it up in [timeframe] and save [X hours] every [week/month] after that." |
| 62 | |
| 63 | ### Trust Objection |
| 64 | "You might be wondering if this really works. Here's what [Customer Name] said after [timeframe]: '[specific testimonial quote]'. We've helped [number] [people/companies] achieve [result], and we back everything with a [guarantee]." |
| 65 | |
| 66 | ### "I need to think about it" |
| 67 | "Totally fair. Here's what I'd suggest: [summarize the key benefit in one sentence]. The only thing that changes by waiting is [specific urgency — price increase, spots filling, etc.]. Either way, you're covered by our [guarantee]." |
| 68 | |
| 69 | ## Email Subject Line Formulas |
| 70 | |
| 71 | 1. [First Name], you left something behind... |
| 72 | 2. Quick question about [topic] |
| 73 | 3. This changed everything for [customer] |
| 74 | 4. [Number] minutes to [result]? |
| 75 | 5. Don't open this email (unless you want [result]) |
| 76 | 6. Re: your [topic] question |
| 77 | 7. [Mutual connection] suggested I reach out |
| 78 | 8. The [topic] mistake that's costing you [amount] |