app-description-writer

Name: app-description-writer
Author: rshankras

2installs46forks

How to install app-description-writer?

rshankras/claude-code-apple-skills/app-description-writer

$npx -y skills add rshankras/claude-code-apple-skills --skill app-description-writer

Installs into the current project.

Summary

Generate compelling App Store descriptions that convert browsers into users. Use when writing initial descriptions, improving existing copy, or drafting promotional text and What's New for a major update.

Files · 1

View on GitHub

SKILL.md

1	# App Description Writer
2
3	Generate compelling App Store descriptions that convert browsers into users.
4
5	## When This Skill Activates
6
7	- User needs to write initial App Store description
8	- User wants to improve existing description
9	- User is preparing for a major update
10	- User asks about promotional text or What's New
11
12	## Information Gathering
13
14	Before writing, ask about:
15
16	1. App Basics
17	- What does the app do? (one sentence)
18	- Who is it for? (target audience)
19	- What problem does it solve?
20
21	2. Key Features
22	- Top 3-5 features
23	- What makes it unique vs competitors?
24	- Any awards or recognition?
25
26	3. Social Proof
27	- Number of users/downloads (if impressive)
28	- Notable reviews or press mentions
29	- Any partnerships or integrations?
30
31	4. Tone
32	- Professional / Casual / Fun / Technical?
33	- Brand voice keywords?
34
35	## Output Format
36
37	Generate all three text types:
38
39	### 1. Promotional Text (170 characters)
40	- First thing users see
41	- Should create curiosity or urgency
42	- Can be updated without app review
43	- Good for seasonal/sale messaging
44
45	### 2. Full Description (4000 characters max)
46	Structure:
47	```
48	[Opening Hook - 1-2 sentences, problem/benefit focused]
49
50	[Key Features with emoji bullets]
51	• Feature 1 - benefit
52	• Feature 2 - benefit
53	• Feature 3 - benefit
54
55	[Social Proof paragraph - optional]
56
57	[How it works - brief explanation]
58
59	[Call to action]
60
61	[Support/contact info]
62	```
63
64	### 3. What's New (4000 characters)
65	For updates:
66	```
67	[Version X.X highlights]
68
69	NEW
70	• Feature addition
71
72	IMPROVED
73	• Enhancement
74
75	FIXED
76	• Bug fix
77
78	Thank you for your feedback!
79	```
80
81	## Best Practices
82
83	### Do's
84	- Lead with the biggest benefit
85	- Use short paragraphs (2-3 lines max)
86	- Include relevant keywords naturally
87	- Use emojis sparingly for scannability
88	- End with clear call-to-action
89	- Mention if there's a free trial/tier
90
91	### Don'ts
92	- Don't start with "Welcome to..."
93	- Don't use ALL CAPS excessively
94	- Don't include URLs (they're not clickable)
95
96	## Examples
97
98	### Promotional Text Examples
99
100	Productivity App:
101	```
102	Transform chaos into clarity. The task manager that adapts to how YOU work.
103	```
104
105	Weather App:
106	```
107	Know before you go. Hyperlocal forecasts down to your street corner. ⛅️
108	```
109
110	Finance App:
111	```
112	Your money, finally making sense. Budgeting that doesn't feel like homework.
113	```
114
115	### Description Opening Examples
116
117	Problem-First:
118	```
119	Tired of losing track of important tasks? [App] turns your scattered thoughts
120	into organized action plans in seconds.
121	```
122
123	Benefit-First:
124	```
125	Capture ideas the moment they strike. [App] is the fastest way to go from
126	thought to organized note, anywhere.
127	```
128
129	Curiosity-First:
130	```
131	What if your to-do list actually helped you get things done? Introducing
132	a smarter way to manage your day.
133	```
134
135	## Localization Tips
136
137	When localizing descriptions:
138	- Don't just translate—adapt to cultural context
139	- Research local competitors' descriptions
140	- Adjust feature emphasis by market
141	- Use native speakers for review
142	- Consider character limits in other languages (German expands ~30%)
143
144	## Character Limits Reference
145
146	\| Field \| Limit \|
147	\|-------\|-------\|
148	\| App Name \| 30 characters \|
149	\| Subtitle \| 30 characters \|
150	\| Promotional Text \| 170 characters \|
151	\| Description \| 4000 characters \|
152	\| What's New \| 4000 characters \|
153	\| Keywords \| 100 characters \|
154
155	## Templates
156
157	### Template: Utility App
158	```
159	[One-line value proposition]
160
161	Stop [pain point]. Start [desired outcome].
162
163	✨ KEY FEATURES
164
165	• [Feature 1] — [Benefit in user terms]
166	• [Feature 2] — [Benefit in user terms]
167	• [Feature 3] — [Benefit in user terms]
168	• [Feature 4] — [Benefit in user terms]
169
170	💡 HOW IT WORKS
171
172	[2-3 sentences explaining the core flow]
173
174	🎯 PERFECT FOR
175
176	• [User type 1]
177	• [User type 2]
178	• [User type 3]
179
180	[Social proof if available]
181
182	Download now and [call to action with benefit].
183
184	Questions? We're here to help: [support email]
185	```
186
187	### Template: Creative App
188	```
189	[Evocative opening that sparks imagination]
190
191	[App Name] puts [creative power] in your pocket.
192
193	🎨 CREATE
194
195	• [Creative feature 1]
196	• [Creative feature 2]
197	• [Creative feature 3]
198
199	📤 SHARE
200
201	• [Sharing/export feature]
202	• [Community feature if applicable]
203
204	🔓 UNLOCK YOUR CREATIVITY
205
206	[Inspirational paragraph about what users can achieve]
207
208	Join [X] creators already using [App Name].
209
210	[Call to action]
211	```
212
213	### Template: What's New
214	```
215	Thanks for using [App Name]! Here's what's new in version X.X:
216
217	🆕 NEW
218	• [Major new feature with brief explanation]
219
220	⚡️ IMPROVED
221	• [Performance improvement]
222	• [UX enhancement]
223
224	🔧 FIXED
225	• [Bug fix users complained about]
226
227	Love [App Name]? Leave us a review — it helps more than you know! 💙
228
229	Feedback?

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Type

app-description-writer

2installs46forks

View on GitHub

How to install app-description-writer?

rshankras/claude-code-apple-skills/app-description-writer

$npx -y skills add rshankras/claude-code-apple-skills --skill app-description-writer

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# App Description Writer
2
3	Generate compelling App Store descriptions that convert browsers into users.
4
5	## When This Skill Activates
6
7	- User needs to write initial App Store description
8	- User wants to improve existing description
9	- User is preparing for a major update
10	- User asks about promotional text or What's New
11
12	## Information Gathering
13
14	Before writing, ask about:
15
16	1. App Basics
17	- What does the app do? (one sentence)
18	- Who is it for? (target audience)
19	- What problem does it solve?
20
21	2. Key Features
22	- Top 3-5 features
23	- What makes it unique vs competitors?
24	- Any awards or recognition?
25
26	3. Social Proof
27	- Number of users/downloads (if impressive)
28	- Notable reviews or press mentions
29	- Any partnerships or integrations?
30
31	4. Tone
32	- Professional / Casual / Fun / Technical?
33	- Brand voice keywords?
34
35	## Output Format
36
37	Generate all three text types:
38
39	### 1. Promotional Text (170 characters)
40	- First thing users see
41	- Should create curiosity or urgency
42	- Can be updated without app review
43	- Good for seasonal/sale messaging
44
45	### 2. Full Description (4000 characters max)
46	Structure:
47	```
48	[Opening Hook - 1-2 sentences, problem/benefit focused]
49
50	[Key Features with emoji bullets]
51	• Feature 1 - benefit
52	• Feature 2 - benefit
53	• Feature 3 - benefit
54
55	[Social Proof paragraph - optional]
56
57	[How it works - brief explanation]
58
59	[Call to action]
60
61	[Support/contact info]
62	```
63
64	### 3. What's New (4000 characters)
65	For updates:
66	```
67	[Version X.X highlights]
68
69	NEW
70	• Feature addition
71
72	IMPROVED
73	• Enhancement
74
75	FIXED
76	• Bug fix
77
78	Thank you for your feedback!
79	```
80
81	## Best Practices
82
83	### Do's
84	- Lead with the biggest benefit
85	- Use short paragraphs (2-3 lines max)
86	- Include relevant keywords naturally
87	- Use emojis sparingly for scannability
88	- End with clear call-to-action
89	- Mention if there's a free trial/tier
90
91	### Don'ts
92	- Don't start with "Welcome to..."
93	- Don't use ALL CAPS excessively
94	- Don't include URLs (they're not clickable)
95
96	## Examples
97
98	### Promotional Text Examples
99
100	Productivity App:
101	```
102	Transform chaos into clarity. The task manager that adapts to how YOU work.
103	```
104
105	Weather App:
106	```
107	Know before you go. Hyperlocal forecasts down to your street corner. ⛅️
108	```
109
110	Finance App:
111	```
112	Your money, finally making sense. Budgeting that doesn't feel like homework.
113	```
114
115	### Description Opening Examples
116
117	Problem-First:
118	```
119	Tired of losing track of important tasks? [App] turns your scattered thoughts
120	into organized action plans in seconds.
121	```
122
123	Benefit-First:
124	```
125	Capture ideas the moment they strike. [App] is the fastest way to go from
126	thought to organized note, anywhere.
127	```
128
129	Curiosity-First:
130	```
131	What if your to-do list actually helped you get things done? Introducing
132	a smarter way to manage your day.
133	```
134
135	## Localization Tips
136
137	When localizing descriptions:
138	- Don't just translate—adapt to cultural context
139	- Research local competitors' descriptions
140	- Adjust feature emphasis by market
141	- Use native speakers for review
142	- Consider character limits in other languages (German expands ~30%)
143
144	## Character Limits Reference
145
146	\| Field \| Limit \|
147	\|-------\|-------\|
148	\| App Name \| 30 characters \|
149	\| Subtitle \| 30 characters \|
150	\| Promotional Text \| 170 characters \|
151	\| Description \| 4000 characters \|
152	\| What's New \| 4000 characters \|
153	\| Keywords \| 100 characters \|
154
155	## Templates
156
157	### Template: Utility App
158	```
159	[One-line value proposition]
160
161	Stop [pain point]. Start [desired outcome].
162
163	✨ KEY FEATURES
164
165	• [Feature 1] — [Benefit in user terms]
166	• [Feature 2] — [Benefit in user terms]
167	• [Feature 3] — [Benefit in user terms]
168	• [Feature 4] — [Benefit in user terms]
169
170	💡 HOW IT WORKS
171
172	[2-3 sentences explaining the core flow]
173
174	🎯 PERFECT FOR
175
176	• [User type 1]
177	• [User type 2]
178	• [User type 3]
179
180	[Social proof if available]
181
182	Download now and [call to action with benefit].
183
184	Questions? We're here to help: [support email]
185	```
186
187	### Template: Creative App
188	```
189	[Evocative opening that sparks imagination]
190
191	[App Name] puts [creative power] in your pocket.
192
193	🎨 CREATE
194
195	• [Creative feature 1]
196	• [Creative feature 2]
197	• [Creative feature 3]
198
199	📤 SHARE
200
201	• [Sharing/export feature]
202	• [Community feature if applicable]
203
204	🔓 UNLOCK YOUR CREATIVITY
205
206	[Inspirational paragraph about what users can achieve]
207
208	Join [X] creators already using [App Name].
209
210	[Call to action]
211	```
212
213	### Template: What's New
214	```
215	Thanks for using [App Name]! Here's what's new in version X.X:
216
217	🆕 NEW
218	• [Major new feature with brief explanation]
219
220	⚡️ IMPROVED
221	• [Performance improvement]
222	• [UX enhancement]
223
224	🔧 FIXED
225	• [Bug fix users complained about]
226
227	Love [App Name]? Leave us a review — it helps more than you know! 💙
228
229	Feedback?

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6 picks

Type