marketing

Name: marketing
Author: Rune-kit

80stars21forks

How to install marketing?

rune-kit/rune/marketing

$npx -y skills add Rune-kit/rune --skill marketing

Installs into the current project.

Summary

Create marketing assets and execute launch strategy. Use when crafting landing copy, social banners, SEO meta, blog posts, or video scripts — coordinates with launch (deploy + announce) and the @rune-pro/growth pack (research / content / CRO).

Files · 1

View on GitHub

SKILL.md

1	# marketing
2
3	## Purpose
4
5	Create marketing assets and execute launch strategy. Marketing generates landing page copy, social media banners, SEO metadata, blog posts, and video scripts. Analyzes the project to create authentic, data-driven marketing content.
6
7	## Called By (inbound)
8
9	- `launch` (L1): Phase 4 MARKET — marketing phase of launch pipeline
10	- User: `/rune marketing` direct invocation
11
12	## Calls (outbound)
13
14	- `scout` (L2): scan codebase for features, README, value props
15	- `trend-scout` (L3): market trends, competitor positioning
16	- `research` (L3): competitor analysis, SEO keyword data
17	- `asset-creator` (L3): generate OG images, social cards, banners
18	- `video-creator` (L3): create demo/explainer video plan
19	- `slides` (L3): generate presentation decks for launches and demos
20	- `doc-processor` (L3): export marketing deliverables as PDF/DOCX (press kits, one-pagers, sponsor decks)
21	- `browser-pilot` (L3): capture screenshots for marketing assets
22	- L4 extension packs: domain-specific content when context matches (e.g., @rune/content for blog posts, @rune/analytics for campaign measurement)
23	- `@rune-pro/growth/content-scorer` (L4 Pro, optional): 5-dimension content quality gate — if available, score all generated copy for AI phrase contamination and humanity
24	- `@rune-pro/growth/cro-analyst` (L4 Pro, optional): psychology-driven CRO analysis for landing pages — if available, audit generated landing copy through 7 behavioral lenses
25
26	## Execution Steps
27
28	### Step 1 — Understand the product
29
30	Call `rune:scout` to scan the codebase. Ask scout to extract:
31	- Feature list (what the product actually does)
32	- README summary
33	- Target audience signals (from code, comments, config)
34	- Tech stack (relevant for developer marketing)
35
36	Read any existing `marketing/`, `docs/`, or `landing/` directories if present.
37
38	### Step 2 — Research market
39
40	Call `rune:trend-scout` with the product category to identify:
41	- Top 3 competitors and their positioning
42	- Current market trends relevant to this product
43	- Differentiators to emphasize
44
45	Call `rune:research` for:
46	- SEO keyword opportunities (volume vs. competition)
47	- Competitor messaging patterns to avoid or counter
48
49	### Step 2.5 — Establish Brand Voice
50
51	Before generating any copy, define the brand voice contract. This prevents inconsistent tone across marketing assets.
52
53	Brand Voice Matrix — answer these for the product:
54
55	\| Dimension \| Spectrum \| This product \|
56	\|-----------\|----------\|--------------\|
57	\| Formality \| Casual ←→ Formal \| [position] \|
58	\| Humor \| Serious ←→ Playful \| [position] \|
59	\| Authority \| Peer ←→ Expert \| [position] \|
60	\| Warmth \| Clinical ←→ Friendly \| [position] \|
61	\| Urgency \| Patient ←→ Urgent \| [position] \|
62
63	Voice rules (generate 3-5):
64	- "We say [X], never [Y]" — e.g., "We say 'start free', never 'sign up now'"
65	- "Our tone is [X] because our users are [Y]"
66	- "Avoid [specific words/phrases] because [reason]"
67
68	Vocabulary list (5-10 terms):
69	- Preferred terms: [words this brand uses]
70	- Forbidden terms: [words to avoid and why]
71	- Jargon policy: [use/avoid/explain technical terms]
72
73	Save voice contract to `marketing/brand-voice.md`. All subsequent copy MUST follow this voice.
74
75	If `marketing/brand-voice.md` already exists → Read it and apply. Do NOT regenerate without user request.
76
77	### Step 3 — Generate copy
78
79	Using product understanding, market research, and brand voice contract, produce:
80
81	Anti-AI Copy Rules (apply to ALL generated copy):
82	- NEVER open with "In today's...", "Are you struggling with...", "Have you ever wondered..."
83	- NEVER use: "game-changer", "revolutionary", "seamlessly", "leverage", "unlock the power of", "dive deep into", "delve", "robust", "streamline", "cutting-edge"
84	- MUST use one of 5 hook types for headlines: Provocative Question, Specific Scenario, Surprising Statistic, Bold Statement, or Counterintuitive Claim
85	- MUST include specific numbers, names, or outcomes — not vague claims ("many users love it")
86	- If the copy sounds like it was written by a generic AI → rewrite until it has personality
87
88	Hero section
89	- Headline (under 10 words, outcome-focused, uses one of the 5 hook types above)
90	- Subheadline (1-2 sentences expanding the promise)
91	- Primary CTA button text
92
93	Value propositions (3 items)
94	- Icon/emoji, title, 1-sentence description each
95
96	Feature list (pulled from Step 1 scout output)
97	- Name + benefit phrasing for each feature
98
99	Social proof section (placeholder copy if no real testimonials)
100
101	Secondary CTA (bottom of page)
102
103	### Step 3.5 — Competitive Response Playboo

People who liked this also viewed

6 picks

Type

marketing

80stars21forks

View on GitHub

How to install marketing?

rune-kit/rune/marketing

$npx -y skills add Rune-kit/rune --skill marketing

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# marketing
2
3	## Purpose
4
5	Create marketing assets and execute launch strategy. Marketing generates landing page copy, social media banners, SEO metadata, blog posts, and video scripts. Analyzes the project to create authentic, data-driven marketing content.
6
7	## Called By (inbound)
8
9	- `launch` (L1): Phase 4 MARKET — marketing phase of launch pipeline
10	- User: `/rune marketing` direct invocation
11
12	## Calls (outbound)
13
14	- `scout` (L2): scan codebase for features, README, value props
15	- `trend-scout` (L3): market trends, competitor positioning
16	- `research` (L3): competitor analysis, SEO keyword data
17	- `asset-creator` (L3): generate OG images, social cards, banners
18	- `video-creator` (L3): create demo/explainer video plan
19	- `slides` (L3): generate presentation decks for launches and demos
20	- `doc-processor` (L3): export marketing deliverables as PDF/DOCX (press kits, one-pagers, sponsor decks)
21	- `browser-pilot` (L3): capture screenshots for marketing assets
22	- L4 extension packs: domain-specific content when context matches (e.g., @rune/content for blog posts, @rune/analytics for campaign measurement)
23	- `@rune-pro/growth/content-scorer` (L4 Pro, optional): 5-dimension content quality gate — if available, score all generated copy for AI phrase contamination and humanity
24	- `@rune-pro/growth/cro-analyst` (L4 Pro, optional): psychology-driven CRO analysis for landing pages — if available, audit generated landing copy through 7 behavioral lenses
25
26	## Execution Steps
27
28	### Step 1 — Understand the product
29
30	Call `rune:scout` to scan the codebase. Ask scout to extract:
31	- Feature list (what the product actually does)
32	- README summary
33	- Target audience signals (from code, comments, config)
34	- Tech stack (relevant for developer marketing)
35
36	Read any existing `marketing/`, `docs/`, or `landing/` directories if present.
37
38	### Step 2 — Research market
39
40	Call `rune:trend-scout` with the product category to identify:
41	- Top 3 competitors and their positioning
42	- Current market trends relevant to this product
43	- Differentiators to emphasize
44
45	Call `rune:research` for:
46	- SEO keyword opportunities (volume vs. competition)
47	- Competitor messaging patterns to avoid or counter
48
49	### Step 2.5 — Establish Brand Voice
50
51	Before generating any copy, define the brand voice contract. This prevents inconsistent tone across marketing assets.
52
53	Brand Voice Matrix — answer these for the product:
54
55	\| Dimension \| Spectrum \| This product \|
56	\|-----------\|----------\|--------------\|
57	\| Formality \| Casual ←→ Formal \| [position] \|
58	\| Humor \| Serious ←→ Playful \| [position] \|
59	\| Authority \| Peer ←→ Expert \| [position] \|
60	\| Warmth \| Clinical ←→ Friendly \| [position] \|
61	\| Urgency \| Patient ←→ Urgent \| [position] \|
62
63	Voice rules (generate 3-5):
64	- "We say [X], never [Y]" — e.g., "We say 'start free', never 'sign up now'"
65	- "Our tone is [X] because our users are [Y]"
66	- "Avoid [specific words/phrases] because [reason]"
67
68	Vocabulary list (5-10 terms):
69	- Preferred terms: [words this brand uses]
70	- Forbidden terms: [words to avoid and why]
71	- Jargon policy: [use/avoid/explain technical terms]
72
73	Save voice contract to `marketing/brand-voice.md`. All subsequent copy MUST follow this voice.
74
75	If `marketing/brand-voice.md` already exists → Read it and apply. Do NOT regenerate without user request.
76
77	### Step 3 — Generate copy
78
79	Using product understanding, market research, and brand voice contract, produce:
80
81	Anti-AI Copy Rules (apply to ALL generated copy):
82	- NEVER open with "In today's...", "Are you struggling with...", "Have you ever wondered..."
83	- NEVER use: "game-changer", "revolutionary", "seamlessly", "leverage", "unlock the power of", "dive deep into", "delve", "robust", "streamline", "cutting-edge"
84	- MUST use one of 5 hook types for headlines: Provocative Question, Specific Scenario, Surprising Statistic, Bold Statement, or Counterintuitive Claim
85	- MUST include specific numbers, names, or outcomes — not vague claims ("many users love it")
86	- If the copy sounds like it was written by a generic AI → rewrite until it has personality
87
88	Hero section
89	- Headline (under 10 words, outcome-focused, uses one of the 5 hook types above)
90	- Subheadline (1-2 sentences expanding the promise)
91	- Primary CTA button text
92
93	Value propositions (3 items)
94	- Icon/emoji, title, 1-sentence description each
95
96	Feature list (pulled from Step 1 scout output)
97	- Name + benefit phrasing for each feature
98
99	Social proof section (placeholder copy if no real testimonials)
100
101	Secondary CTA (bottom of page)
102
103	### Step 3.5 — Competitive Response Playboo

People who liked this also viewed

6 picks

Type