content-strategy

Name: content-strategy
Author: vibeeval

519stars44forks

How to install content-strategy?

vibeeval/vibecosystem/content-strategy

$npx -y skills add vibeeval/vibecosystem --skill content-strategy

Installs into the current project.

Summary

--- name: content-strategy description: Content marketing strategy - content audit, editorial calendar, SEO optimization, content funnel (TOFU/MOFU/BOFU), performance metrics, developer content, social media planning ---

Files · 1

View on GitHub

SKILL.md

1	# Content Strategy
2
3	## Content Audit Framework
4
5	### Audit Spreadsheet Template
6
7	\| URL \| Title \| Type \| Funnel Stage \| Traffic (30d) \| Engagement \| Conversion \| Last Updated \| Quality \| Action \|
8	\|-----\|-------\|------\|-------------\|---------------\|------------\|------------\|-------------\|---------\|--------\|
9	\| /blog/x \| [title] \| Blog \| TOFU \| [visits] \| [time/bounce] \| [leads] \| [date] \| [1-5] \| Keep/Update/Remove \|
10
11	### Audit Process
12
13	1. Inventory: Export all content URLs and metadata
14	2. Metrics: Pull analytics for each piece (traffic, engagement, conversion)
15	3. Quality Score: Rate 1-5 on accuracy, relevance, depth, UX
16	4. Action Decision:
17
18	\| Quality \| Traffic \| Action \|
19	\|---------\|---------\|--------\|
20	\| High \| High \| Keep, optimize keywords \|
21	\| High \| Low \| Promote, update distribution \|
22	\| Low \| High \| Update content quality \|
23	\| Low \| Low \| Remove or consolidate \|
24
25	5. Gap Analysis: What topics are missing vs. competitor coverage?
26
27	### Content Inventory Categorization
28
29	\| Category \| Description \| Examples \|
30	\|----------\|-------------\|---------\|
31	\| Evergreen \| Always relevant \| How-to guides, reference docs \|
32	\| Timely \| Time-sensitive \| News, trends, event coverage \|
33	\| Pillar \| Comprehensive topic hub \| Ultimate guide, definitive resource \|
34	\| Cluster \| Supporting pillar content \| Specific sub-topic articles \|
35	\| Conversion \| Action-oriented \| Case studies, comparisons, pricing \|
36	\| Community \| User-generated / social proof \| Testimonials, guest posts \|
37
38	## Editorial Calendar Planning
39
40	### Monthly Calendar Template
41
42	```markdown
43	## [Month] Editorial Calendar
44
45	### Theme: [monthly theme tied to business goal]
46
47	\| Week \| Type \| Title \| Author \| Funnel \| Channel \| Status \|
48	\|------\|------\|-------\|--------\|--------\|---------\|--------\|
49	\| W1 \| Blog \| [title] \| [author] \| TOFU \| Blog, Twitter \| Draft \|
50	\| W1 \| Social \| [campaign] \| [author] \| TOFU \| Twitter, LinkedIn \| Scheduled \|
51	\| W2 \| Tutorial \| [title] \| [author] \| MOFU \| Blog, YouTube \| Outline \|
52	\| W2 \| Newsletter \| [subject] \| [author] \| MOFU \| Email \| Draft \|
53	\| W3 \| Case Study \| [title] \| [author] \| BOFU \| Blog, Sales \| Research \|
54	\| W3 \| Social \| [campaign] \| [author] \| TOFU \| All \| Planned \|
55	\| W4 \| Docs Update \| [section] \| [author] \| MOFU \| Docs site \| Planned \|
56	\| W4 \| Webinar \| [topic] \| [speaker] \| BOFU \| Zoom, YouTube \| Planned \|
57	```
58
59	### Content Cadence
60
61	\| Content Type \| Frequency \| Time to Create \| Distribution \|
62	\|-------------\|-----------\|---------------\|-------------\|
63	\| Blog post \| 2-4/month \| 3-5 days \| Blog, social, newsletter \|
64	\| Tutorial \| 1-2/month \| 5-7 days \| Blog, YouTube, docs \|
65	\| Case study \| 1/month \| 2-3 weeks \| Blog, sales, email \|
66	\| Newsletter \| Weekly/biweekly \| 1 day \| Email \|
67	\| Social post \| Daily \| 30 min \| Platform-specific \|
68	\| Video/webinar \| 1-2/month \| 1-2 weeks \| YouTube, social \|
69	\| Documentation \| Continuous \| Varies \| Docs site \|
70	\| Whitepaper/ebook \| Quarterly \| 3-4 weeks \| Gated landing page \|
71
72	## SEO Content Optimization
73
74	### On-Page SEO Checklist
75
76	- [ ] Target keyword in title (H1) - front-loaded
77	- [ ] Target keyword in URL slug
78	- [ ] Target keyword in first 100 words
79	- [ ] Meta description (150-160 chars) with keyword and CTA
80	- [ ] H2/H3 subheadings with related keywords
81	- [ ] Internal links to related content (3-5)
82	- [ ] External links to authoritative sources (2-3)
83	- [ ] Image alt text with descriptive keywords
84	- [ ] Schema markup (article, FAQ, how-to)
85	- [ ] Reading time estimate
86	- [ ] Table of contents for long-form (1500+ words)
87
88	### Keyword Research Template
89
90	```markdown
91	## Keyword: [primary keyword]
92
93	\| Metric \| Value \|
94	\|--------\|-------\|
95	\| Monthly search volume \| [volume] \|
96	\| Keyword difficulty \| [1-100] \|
97	\| CPC \| [$X.XX] \|
98	\| Search intent \| [informational / transactional / navigational] \|
99	\| Current ranking \| [position or N/A] \|
100
101	### Related Keywords
102	\| Keyword \| Volume \| Difficulty \| Priority \|
103	\|---------\|--------\|-----------\|----------\|
104	\| [related 1] \| [vol] \| [diff] \| [H/M/L] \|
105	\| [related 2] \| [vol] \| [diff] \| [H/M/L] \|
106	\| [related 3] \| [vol] \| [diff] \| [H/M/L] \|
107
108	### SERP Analysis
109	- Position 1: [competitor URL] - [content type, word count]
110	- Position 2: [competitor URL] - [content type, word count]
111	- Position 3: [competitor URL] - [content type, word count]
112
113	### Content Strategy
114	- Content type: [blog / guide / comparison / tool]
115	- Word count target: [based on SERP analysis]
116	- Unique angle: [what makes ours different]
117	```
118
119	### Content Structure for SEO
120
121	```markdown
122	# [Primary Keyword] - [Benefit/Hook] (H1)
123
124	[Introduction: Hook + problem statement + what they'll learn]
125	[Target keyword in first 100 words]
126
127	## Table of Contents
128
129	## [H2: Related keyword question/t

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content-strategy

519stars44forks

View on GitHub

How to install content-strategy?

vibeeval/vibecosystem/content-strategy

$npx -y skills add vibeeval/vibecosystem --skill content-strategy

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Content Strategy
2
3	## Content Audit Framework
4
5	### Audit Spreadsheet Template
6
7	\| URL \| Title \| Type \| Funnel Stage \| Traffic (30d) \| Engagement \| Conversion \| Last Updated \| Quality \| Action \|
8	\|-----\|-------\|------\|-------------\|---------------\|------------\|------------\|-------------\|---------\|--------\|
9	\| /blog/x \| [title] \| Blog \| TOFU \| [visits] \| [time/bounce] \| [leads] \| [date] \| [1-5] \| Keep/Update/Remove \|
10
11	### Audit Process
12
13	1. Inventory: Export all content URLs and metadata
14	2. Metrics: Pull analytics for each piece (traffic, engagement, conversion)
15	3. Quality Score: Rate 1-5 on accuracy, relevance, depth, UX
16	4. Action Decision:
17
18	\| Quality \| Traffic \| Action \|
19	\|---------\|---------\|--------\|
20	\| High \| High \| Keep, optimize keywords \|
21	\| High \| Low \| Promote, update distribution \|
22	\| Low \| High \| Update content quality \|
23	\| Low \| Low \| Remove or consolidate \|
24
25	5. Gap Analysis: What topics are missing vs. competitor coverage?
26
27	### Content Inventory Categorization
28
29	\| Category \| Description \| Examples \|
30	\|----------\|-------------\|---------\|
31	\| Evergreen \| Always relevant \| How-to guides, reference docs \|
32	\| Timely \| Time-sensitive \| News, trends, event coverage \|
33	\| Pillar \| Comprehensive topic hub \| Ultimate guide, definitive resource \|
34	\| Cluster \| Supporting pillar content \| Specific sub-topic articles \|
35	\| Conversion \| Action-oriented \| Case studies, comparisons, pricing \|
36	\| Community \| User-generated / social proof \| Testimonials, guest posts \|
37
38	## Editorial Calendar Planning
39
40	### Monthly Calendar Template
41
42	```markdown
43	## [Month] Editorial Calendar
44
45	### Theme: [monthly theme tied to business goal]
46
47	\| Week \| Type \| Title \| Author \| Funnel \| Channel \| Status \|
48	\|------\|------\|-------\|--------\|--------\|---------\|--------\|
49	\| W1 \| Blog \| [title] \| [author] \| TOFU \| Blog, Twitter \| Draft \|
50	\| W1 \| Social \| [campaign] \| [author] \| TOFU \| Twitter, LinkedIn \| Scheduled \|
51	\| W2 \| Tutorial \| [title] \| [author] \| MOFU \| Blog, YouTube \| Outline \|
52	\| W2 \| Newsletter \| [subject] \| [author] \| MOFU \| Email \| Draft \|
53	\| W3 \| Case Study \| [title] \| [author] \| BOFU \| Blog, Sales \| Research \|
54	\| W3 \| Social \| [campaign] \| [author] \| TOFU \| All \| Planned \|
55	\| W4 \| Docs Update \| [section] \| [author] \| MOFU \| Docs site \| Planned \|
56	\| W4 \| Webinar \| [topic] \| [speaker] \| BOFU \| Zoom, YouTube \| Planned \|
57	```
58
59	### Content Cadence
60
61	\| Content Type \| Frequency \| Time to Create \| Distribution \|
62	\|-------------\|-----------\|---------------\|-------------\|
63	\| Blog post \| 2-4/month \| 3-5 days \| Blog, social, newsletter \|
64	\| Tutorial \| 1-2/month \| 5-7 days \| Blog, YouTube, docs \|
65	\| Case study \| 1/month \| 2-3 weeks \| Blog, sales, email \|
66	\| Newsletter \| Weekly/biweekly \| 1 day \| Email \|
67	\| Social post \| Daily \| 30 min \| Platform-specific \|
68	\| Video/webinar \| 1-2/month \| 1-2 weeks \| YouTube, social \|
69	\| Documentation \| Continuous \| Varies \| Docs site \|
70	\| Whitepaper/ebook \| Quarterly \| 3-4 weeks \| Gated landing page \|
71
72	## SEO Content Optimization
73
74	### On-Page SEO Checklist
75
76	- [ ] Target keyword in title (H1) - front-loaded
77	- [ ] Target keyword in URL slug
78	- [ ] Target keyword in first 100 words
79	- [ ] Meta description (150-160 chars) with keyword and CTA
80	- [ ] H2/H3 subheadings with related keywords
81	- [ ] Internal links to related content (3-5)
82	- [ ] External links to authoritative sources (2-3)
83	- [ ] Image alt text with descriptive keywords
84	- [ ] Schema markup (article, FAQ, how-to)
85	- [ ] Reading time estimate
86	- [ ] Table of contents for long-form (1500+ words)
87
88	### Keyword Research Template
89
90	```markdown
91	## Keyword: [primary keyword]
92
93	\| Metric \| Value \|
94	\|--------\|-------\|
95	\| Monthly search volume \| [volume] \|
96	\| Keyword difficulty \| [1-100] \|
97	\| CPC \| [$X.XX] \|
98	\| Search intent \| [informational / transactional / navigational] \|
99	\| Current ranking \| [position or N/A] \|
100
101	### Related Keywords
102	\| Keyword \| Volume \| Difficulty \| Priority \|
103	\|---------\|--------\|-----------\|----------\|
104	\| [related 1] \| [vol] \| [diff] \| [H/M/L] \|
105	\| [related 2] \| [vol] \| [diff] \| [H/M/L] \|
106	\| [related 3] \| [vol] \| [diff] \| [H/M/L] \|
107
108	### SERP Analysis
109	- Position 1: [competitor URL] - [content type, word count]
110	- Position 2: [competitor URL] - [content type, word count]
111	- Position 3: [competitor URL] - [content type, word count]
112
113	### Content Strategy
114	- Content type: [blog / guide / comparison / tool]
115	- Word count target: [based on SERP analysis]
116	- Unique angle: [what makes ours different]
117	```
118
119	### Content Structure for SEO
120
121	```markdown
122	# [Primary Keyword] - [Benefit/Hook] (H1)
123
124	[Introduction: Hook + problem statement + what they'll learn]
125	[Target keyword in first 100 words]
126
127	## Table of Contents
128
129	## [H2: Related keyword question/t

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