$npx -y skills add human-avatar/skills-for-humanity --skill s4h-communication-audience-modelingMaps what the audience currently believes, actually cares about, and fears before communicating — because communication fails at the receiver, not the sender. Triggers: 'model the audience', 'audience analysis', 'who am I talking to', 'what do they care about', 'why aren't they g
| 1 | # Communication Audience Modeling |
| 2 | |
| 3 | Communication fails at the receiver. The sender almost always knows what they meant — |
| 4 | the question is what the receiver hears, given what they currently believe, what they |
| 5 | actually care about, and what they are trying to protect. Modeling this before communicating |
| 6 | is the most leverage-bearing preparation step there is. |
| 7 | |
| 8 | --- |
| 9 | |
| 10 | ## Your Process |
| 11 | |
| 12 | **Step 1: Name the Specific People** |
| 13 | Don't model "the team" or "leadership." Name the individuals or segments who will receive |
| 14 | this message. Different people in the same meeting need different models. |
| 15 | |
| 16 | **Framing check:** Confirm the message, the audience, and the goal before continuing. State what you've identified — the specific communication being planned, who it's directed at, and what outcome it needs to achieve — in one sentence, then use `AskUserQuestion`: |
| 17 | - **Question:** "I'm reading this as: [your one-sentence framing of the message, the audience, and the communication goal]. Is that right?" |
| 18 | - **Header:** "Framing" |
| 19 | - **Options:** |
| 20 | - **Yes — proceed** — framing is correct |
| 21 | - **Adjust** — one element is off; user will correct it before you continue |
| 22 | - **Reframe** — different situation than read; incorporate the correction before proceeding |
| 23 | |
| 24 | **Step 2: Current Belief** |
| 25 | What do they already think about this topic? Not what you wish they thought — what they |
| 26 | actually think right now. This is the starting position the message must move from. |
| 27 | |
| 28 | **Step 3: Real Goal** |
| 29 | What is their underlying motivation? Stated preferences are often proxies for something |
| 30 | deeper: security, recognition, autonomy, fairness, control. If you're addressing the |
| 31 | stated preference without the underlying motivation, the message won't land. |
| 32 | |
| 33 | **Step 4: Fear** |
| 34 | What do they need not to lose? Fear is more motivating than ambition for most people in |
| 35 | most professional contexts. A message that threatens something they're protecting will be |
| 36 | rejected even if the logic is sound. |
| 37 | |
| 38 | **Step 5: What Would Change Their Mind — and What Won't** |
| 39 | What evidence, framing, or social proof would move them? And what — however well-reasoned |
| 40 | — will not work on this person? Knowing what won't work is as important as knowing what |
| 41 | will. |
| 42 | |
| 43 | **Step 6: Threshold Condition** |
| 44 | What must they hear or feel first before they can receive the actual message? Some people |
| 45 | need to feel heard before they can listen. Others need certainty about scope. Others need |
| 46 | a specific concern addressed before anything else can land. |
| 47 | |
| 48 | --- |
| 49 | |
| 50 | ## Human Check-in |
| 51 | |
| 52 | Before proceeding, use the `AskUserQuestion` tool. State your interpretation of the situation in 1–2 sentences — what is being analyzed and what the core question is — then ask: |
| 53 | |
| 54 | - **Question:** "My read: [your 1–2 sentence interpretation]. How do you want to proceed?" |
| 55 | - **Header:** "Scope" |
| 56 | - **Options:** |
| 57 | - **Full analysis** — Complete all steps, reasoning shown throughout |
| 58 | - **Key findings only** — Bottom-line output, skip step-by-step detail |
| 59 | - **Fears and concerns only** — What the audience is most worried about, skip beliefs and goals |
| 60 | - **Reframe** — The read is off; correct it and the analysis will follow the corrected framing |
| 61 | |
| 62 | Proceed based on their selection. If the user reframes, incorporate the correction before running any analysis. |
| 63 | |
| 64 | ## Output Format |
| 65 | |
| 66 | **Audience segments:** |
| 67 | |
| 68 | | Person / Segment | Current belief | Real goal | Fear | What moves them | What won't work | Threshold condition | |
| 69 | |-----------------|---------------|-----------|------|-----------------|-----------------|---------------------| |
| 70 | | | | | | | | | |
| 71 | | | | | | | | | |
| 72 | |
| 73 | **Message implications:** |
| 74 | > [What must the message do, in what order, to land for each segment?] |
| 75 | > [Where do segments conflict — and how should that tension be resolved?] |
| 76 | |
| 77 | **Highest-risk segment:** |
| 78 | > [The person or group most likely to reject the message — and why] |
| 79 | |
| 80 | --- |
| 81 | |
| 82 | ## Notes |
| 83 | |
| 84 | The threshold condition in Step 6 is the most commonly skipped and most valuable element. |
| 85 | A message that tries to make its main point before meeting the threshold condition will be |
| 86 | filtered out before it arrives. |
| 87 | |
| 88 | --- |
| 89 | |
| 90 | ## What's Next |
| 91 | |
| 92 | After delivering this output, use `AskUserQuestion` to offer the next move: |
| 93 | |
| 94 | - **Question:** "Audience modelled. What's next?" |
| 95 | - **Header:** "Next" |
| 96 | - **Options:** |
| 97 | - `/s4h-communication-objection-mapping` — Map the objections this audience will raise |
| 98 | - `/s4h-communication-clarity-audit` — Audit whether the message is clear to this specific audience |
| 99 | - `/s4h-writing-tone-alignment` — Align tone to the audience model |
| 100 | - **Done** — Wrap up and synthesise what we have so far |