content-brief
starsforks
How to install content-brief?
indranilbanerjee/digital-marketing-pro/content-brief
$npx -y skills add indranilbanerjee/digital-marketing-pro --skill content-briefCreate detailed content briefs. Use when: keyword targets, outline, structure, voice guidelines, SEO requirements.
SKILL.md
| 1 | # /digital-marketing-pro:content-brief |
| 2 | |
| 3 | ## Purpose |
| 4 | |
| 5 | Create a production-ready content brief that a writer can execute without additional context. Includes keyword strategy, content outline, structural requirements, brand voice guidelines, and on-page SEO specifications. |
| 6 | |
| 7 | ## Input Required |
| 8 | |
| 9 | The user must provide (or will be prompted for): |
| 10 | |
| 11 | - **Topic or working title**: What the content is about |
| 12 | - **Content type**: Blog post, landing page, pillar page, guide, whitepaper, etc. |
| 13 | - **Target keyword(s)**: Primary keyword or topic cluster (or ask for research) |
| 14 | - **Target audience**: Who this content is for |
| 15 | - **Funnel stage**: Awareness, consideration, or decision |
| 16 | - **Competitive URLs**: Optional — existing content to outperform |
| 17 | |
| 18 | ## Process |
| 19 | |
| 20 | 1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults. |
| 21 | 2. Research keyword landscape: primary keyword, secondary keywords, related questions |
| 22 | 3. Analyze top-ranking content for the target keyword to identify gaps and opportunities |
| 23 | 4. Define content angle and unique value proposition versus existing results |
| 24 | 5. Build a detailed outline with H2/H3 structure, key points per section, and word count targets |
| 25 | 6. Specify on-page SEO requirements: title tag, meta description, URL slug, internal links, schema markup |
| 26 | 7. Document voice and tone guidelines specific to this piece |
| 27 | 8. Define success metrics: target ranking, traffic, engagement, conversions |
| 28 | |
| 29 | ## Output |
| 30 | |
| 31 | A structured content brief containing: |
| 32 | |
| 33 | - Target keyword map (primary, secondary, related/co-occurring terms, questions to answer) — note keyword placement (title, intro, ≥2 H2s, conclusion, meta), not a density target |
| 34 | - Content outline with heading hierarchy and key points per section |
| 35 | - Word count target and content format specifications |
| 36 | - Brand voice and tone guidance for this specific piece |
| 37 | - On-page SEO checklist (title, meta, headers, links, schema) |
| 38 | - Visual/media requirements — specify whether visuals are AI-generated and which model (see guidance below) |
| 39 | - Internal and external linking strategy |
| 40 | - Success metrics and measurement plan |
| 41 | |
| 42 | ### Visual/media spec — AI generation guidance (May 2026) |
| 43 | |
| 44 | If the piece includes AI-generated images, infographics, or short video, the brief must specify: |
| 45 | |
| 46 | - **Model**: `Nano Banana Pro` for high-fidelity stills with on-image text (best text rendering in any image model as of May 2026), `Gemini Omni` for connected hero-image + cutdown-video + audio packages, or alternatives (Midjourney, Firefly, gpt-image-1) for concept work. |
| 47 | - **Provenance marking**: All AI assets shipped to EU readers must carry C2PA Content Credentials. Default to "sign all AI visuals" — the cost of running `/digital-marketing-pro:c2pa-metadata` post-production is trivial vs the Article 50 penalty exposure. |
| 48 | - **Deepfake / synthetic-human flag**: If the visual includes a photoreal human (real or synthetic), call this out — synthetic humans typically need a visible disclosure under EU Article 50 draft guidelines (May 2026). |
| 49 | - **Editorial-responsibility owner**: For long-form on health, finance, elections, or public-safety topics, name the human editor who will sign off. AI-written copy on these topics requires the editorial-responsibility carve-out to skip an "AI-assisted" byline disclosure — see `skills/context-engine/compliance-rules.md` §1.1b.i. |
| 50 | |
| 51 | ## Agents Used |
| 52 | |
| 53 | - **content-creator** — Outline structure, angle, voice guidelines, content strategy |
| 54 | - **seo-specialist** — Keyword research, on-page SEO requirements, competitive content analysis |
People who liked this also viewed
6 picksType
- seo-auditWhen the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tagSkillsJul 2026
- copywritingWhen the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user sSkillsJul 2026
- marketing-psychologyWhen the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,'SkillsJul 2026
- content-strategyWhen the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "conSkillsJul 2026
- programmatic-seoWhen the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pSkillsJul 2026
- marketing-ideasWhen the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing stratSkillsJul 2026
