email-sequence
installsforks
How to install email-sequence?
indranilbanerjee/digital-marketing-pro/email-sequence
$npx -y skills add indranilbanerjee/digital-marketing-pro --skill email-sequenceDesign email sequences. Use when: building subject lines, body copy, timing, segmentation logic, and deliverability plans.
SKILL.md
| 1 | # /digital-marketing-pro:email-sequence |
| 2 | |
| 3 | ## Purpose |
| 4 | |
| 5 | Design a full email sequence ready for implementation in any ESP. Includes subject lines, preview text, body copy, send timing, segmentation rules, and deliverability best practices. |
| 6 | |
| 7 | ## Input Required |
| 8 | |
| 9 | The user must provide (or will be prompted for): |
| 10 | |
| 11 | - **Sequence type**: Welcome, nurture, onboarding, re-engagement, cart abandonment, post-purchase, event, promotional |
| 12 | - **Goal**: What the sequence should achieve (activate, convert, retain, upsell, educate) |
| 13 | - **Audience segment**: Who receives this sequence and entry trigger |
| 14 | - **Number of emails**: Desired count or let the system recommend |
| 15 | - **Key messages/offers**: Core value props, promotions, or content to include |
| 16 | - **Existing ESP**: Platform in use (Klaviyo, Mailchimp, HubSpot, etc.) for format guidance |
| 17 | |
| 18 | ## Process |
| 19 | |
| 20 | 1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults. |
| 21 | 2. Map the sequence to the customer journey stage and define the narrative arc |
| 22 | 3. Determine optimal email count and send cadence based on sequence type |
| 23 | 4. Write each email: subject line (2-3 options), preview text, body copy with clear CTA |
| 24 | 5. Define segmentation and branching logic (open/click triggers, conditional paths) |
| 25 | 6. Apply deliverability checks: spam trigger words, link density, image-to-text ratio, authentication reminders, and the **bulk-sender checklist** below |
| 26 | 7. Add personalization tokens and dynamic content recommendations |
| 27 | 8. Review full sequence for brand voice consistency and regulatory compliance (CAN-SPAM, GDPR) |
| 28 | |
| 29 | ### Bulk-sender deliverability checklist (Gmail / Yahoo / Outlook) |
| 30 | |
| 31 | Any brand sending at bulk volume (~5,000+ messages/day to a mailbox provider) must meet the mailbox-provider sender requirements or mail is throttled or rejected. Bake these into the sequence's implementation notes (ported from `/digital-marketing-pro:send-email-campaign`, with Outlook 2025 added): |
| 32 | |
| 33 | - **Authenticate the sending domain**: SPF **and** DKIM **and** a published DMARC policy (at least `p=none`, aligned) — required by **Gmail & Yahoo (Feb 2024)** and **Microsoft Outlook / Outlook.com (rolling out through 2025 for senders ≥5,000/day)**. |
| 34 | - **One-click unsubscribe**: include the `List-Unsubscribe` header with one-click support (RFC 8058), and honour opt-outs within 2 days. A visible unsubscribe link in the body is still required in addition. |
| 35 | - **Keep the spam-complaint rate under 0.3%** (measured in Google Postmaster Tools / Yahoo / Microsoft SNDS) — ideally under 0.1%. |
| 36 | - **Send from a consistent, PTR/reverse-DNS-valid IP over TLS**, with a warmed-up sending domain and consistent from-address. |
| 37 | - **Physical mailing address + accurate From/Reply-To identity** in every message (CAN-SPAM), and documented opt-in consent per jurisdiction (GDPR / CASL). |
| 38 | - **List hygiene**: suppress hard bounces and inactive addresses; never send to purchased lists. |
| 39 | |
| 40 | ## Output |
| 41 | |
| 42 | A complete email sequence containing: |
| 43 | |
| 44 | - Sequence overview with goals, audience, and trigger conditions |
| 45 | - Per-email breakdown: subject lines, preview text, body copy, CTA, send timing |
| 46 | - Segmentation and branching logic diagram |
| 47 | - Deliverability checklist per email |
| 48 | - Personalization and dynamic content recommendations |
| 49 | - Compliance checklist (unsubscribe, physical address, consent) |
| 50 | - Performance benchmarks to measure against |
| 51 | |
| 52 | ## Agents Used |
| 53 | |
| 54 | - **content-creator** — Email copy, subject lines, narrative arc, CTA strategy |
| 55 | - **brand-guardian** — Voice consistency, compliance review, regulatory checks |
| 56 | - **email-specialist** — Deliverability optimization, send timing strategy, subject line scoring, spam risk analysis, A/B test design |
People who liked this also viewed
6 picksType
- seo-auditWhen the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tagSkillsJul 2026
- copywritingWhen the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user sSkillsJul 2026
- marketing-psychologyWhen the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,'SkillsJul 2026
- content-strategyWhen the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "conSkillsJul 2026
- programmatic-seoWhen the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pSkillsJul 2026
- marketing-ideasWhen the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing stratSkillsJul 2026
