emerging-channels
starsforks
How to install emerging-channels?
indranilbanerjee/digital-marketing-pro/emerging-channels
$npx -y skills add indranilbanerjee/digital-marketing-pro --skill emerging-channelsExplore emerging marketing channels. Use when: evaluating voice search, social commerce, or new platforms.
SKILL.md
| 1 | # Emerging Channels |
| 2 | |
| 3 | ## When to Use This Skill |
| 4 | |
| 5 | Activate this skill when the user's request involves any of the following: |
| 6 | |
| 7 | - Optimizing content for voice search (Alexa, Google Assistant, Siri, smart speakers) |
| 8 | - Preparing for or leveraging visual search (Google Lens, Pinterest Lens, Amazon visual search) |
| 9 | - Building conversational commerce flows (WhatsApp Business, Facebook Messenger, chatbot funnels, SMS marketing) |
| 10 | - Setting up or optimizing social commerce (Instagram Shopping, TikTok Shop, Pinterest Shopping, YouTube Shopping) |
| 11 | - Building, growing, or managing online communities (Discord, Slack, Circle, Facebook Groups, Reddit, forums) |
| 12 | - Planning podcast marketing strategy (branded podcasts, podcast advertising, guest appearances, podcast SEO) |
| 13 | - Developing video marketing strategy across formats and platforms (short-form, mid-form, long-form, live) |
| 14 | - Marketing on newer or underutilized platforms and channels |
| 15 | - Evaluating whether an emerging channel is worth investing in for a specific business |
| 16 | - Understanding platform-specific commerce features and shoppable content |
| 17 | - Designing chatbot conversations and automated messaging funnels |
| 18 | - Building voice applications (Alexa Skills, Google Actions) for brand engagement |
| 19 | - Exploring international messaging platforms (WeChat, LINE, KakaoTalk, Telegram) for commerce |
| 20 | |
| 21 | ## Brand Context (Auto-Applied) |
| 22 | |
| 23 | Before producing any marketing output from this module: |
| 24 | |
| 25 | 1. **Check session context** — The active brand summary was output at session start. Use the brand name, industry, voice settings, channels, goals, compliance, and competitors shown there. |
| 26 | 2. **If you need the full profile**, read: `~/.claude-marketing/brands/{slug}/profile.json` |
| 27 | 3. **Apply brand voice** — Formality, energy, humor, authority levels must shape all content tone and word choices |
| 28 | 4. **Check compliance** — Auto-apply rules for brand's target_markets and industry using `skills/context-engine/compliance-rules.md` |
| 29 | 5. **Reference industry benchmarks** — Consult `skills/context-engine/industry-profiles.md` for the brand's industry |
| 30 | 6. **Use platform specs** — Reference `skills/context-engine/platform-specs.md` for character limits and format requirements |
| 31 | 7. **Check campaign history** — Run `python "${CLAUDE_PLUGIN_ROOT}/scripts/campaign-tracker.py" --brand {slug} --action list-campaigns` before planning new work |
| 32 | 8. **If no brand exists**, say: "No brand profile found. Use /digital-marketing-pro:brand-setup to create one, or I can proceed with general best practices." |
| 33 | 9. **Check brand guidelines** — If `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` exists, load and enforce: `restrictions.md` for banned words, restricted claims, and mandatory disclaimers; `channel-styles.md` for channel-specific tone overrides (may differ from base voice); `messaging.md` for approved key messages, taglines, and positioning language; `voice-and-tone.md` for detailed voice rules beyond the 4 numeric scores. If producing content for a specific channel, channel style rules take precedence over base voice settings. |
| 34 | |
| 35 | Do not ask the user for information that already exists in their brand profile. |
| 36 | |
| 37 | ## Required Context |
| 38 | |
| 39 | Before executing, gather the following from the user (ask if not provided): |
| 40 | |
| 41 | - **Business type**: B2B, B2C, D2C, local business, marketplace, SaaS |
| 42 | - **Target audience**: Demographics, digital behavior, platform preferences, and purchase patterns |
| 43 | - **Current channels**: Which marketing channels are already active and performing |
| 44 | - **Goals**: Awareness, engagement, lead generation, direct sales, community building, or content distribution |
| 45 | - **Budget and resources**: Available investment for new channel experimentation, content production capacity, and team bandwidth |
| 46 | - **Product/service**: What is being sold and its purchase complexity (impulse vs considered purchase) |
| 47 | - **Geography**: Target markets, as channel adoption varies significantly by region |
| 48 | - **Tech stack**: Current ecommerce platform, CRM, marketing automation, and integration capabilities |
| 49 | - **Risk tolerance**: Willingness to invest in unproven channels vs preference for established channels with clearer ROI |
| 50 | - **Timeline**: Short-term (testing) vs long-term (building a sustained presence) |
| 51 | |
| 52 | ## Capabilities |
| 53 | |
| 54 | ### Voice Search Optimization |
| 55 | - **Query pattern analysis**: Voice queries are longer, more conversational, and more question-based than typed queries. Optimize for natural language patterns ("What's the best Italian restaurant near me" vs "Italian restaurant NYC") |
| 56 | - **Content structure for voice**: Featured snippet optimization, FAQ schema markup, concise answer paragraphs (40-60 words for Google's spoken responses), and position zero targeting |
| 57 | - **Speakable schema markup**: Implementing structured data that identifies sections of content suitable for text-to-speech playback by voice assistants |
| 58 | - * |
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